Scott Schwertly - Whats Your Presentation Persona?: Discover Your Unique Communication Style and Succeed in Any Arena

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To my son, Stone,
for being my inspiration for everything I embrace and chase.
You provide purpose and meaning to all of my lifes work.

SS

To Valerie, Lauren, and Parissa,
for your inspiration, wit, and patience. I couldnt have done it
without those long walks and all of your friendship.

SM

This beautiful project has been a significant part of both our lives for close to two years now. As Steve Jobs once put it:

The only way to be truly satisfied is to do
what you believe is great work. And the only way to do
great work is to love what you do.

We couldnt agree more. This was an absolute labor of love. From idea to finished page, this project has been an amazing ride. Sure, we cried a little and bled a little along the way, but it was a wonderful journey seeing this book come to life.

We have so many people to thank for helping us get to the finish line. We wouldnt be here without you. Thanks to our fellow Ethos3 and Badge task force members Valerie Gepner, Lauren Paxton, and Cara Schwertly. Your contributions to this project have been absolutely amazing. Valerie, you did such a fantastic job with the design (a shout-out to Kyle Scudder as well). Lauren, your tireless efforts behind the scenes, testing again and again, is truly appreciated. Cara, this concept would have never had wings without your genius.

We would also like to thank Chad Lightner for taking our vision and making it a reality online. You worked diligently behind the scenes to create a beautiful assessment that really shines. Thanks to Herb Dew for sharing with us the power of assessments. We would also like to thank Casey Ebro, our editor at McGraw-Hill. Thank you for believing in us and our idea. Its been an absolute pleasure working with you on this project. A big shout-out to Linda Konner. You are an amazing agent. You believed in us from day one, and for that we are eternally grateful.

Finally, we would like to thank our friends and families. Without your support, none of this could have happened. We love you, we thank you for your patience, and we look forward finally to getting to spend time with you now.

W ere ecstatic that you are taking this first big step to learn more about yourself and your personal presentation style. Thank you for making an investment in you. Were confident that what you will find in these pages will change the way you approach presentations for the rest of your life. We are looking forward to being part of this journey of discovery with you.

Look around you.

The world is brimming with presenters who need coaching and direction. They seem unaware, almost zombielike. They havent tapped into their strengths. They are unaware of how to manage their weaknesses. Most important, they dont know how to create and design a presentation that fits their true style. Their presentations serve as testaments that it is a jungle out there filled with Death by PowerPoint. According to Microsoft estimates, 30 million presenters take the stage every single day, bringing audiences to what feels like the Land of Nowhere. We all know what those presentations look and sound like: a bit painful on the eyes and ears.

We applaud you in your decision to be different as you seek to grow and challenge yourself to be a better public speaker and presenter. Your next talk is an opportunity to inspire, educate, or even change the world. And that is why we are so thrilled you decided to pick up a copy of Whats Your Presentation Persona? We believe with all our hearts that you have in your hands a tool that will change forever the way you give your future presentations. You have in your possession a ticket to an entirely new world.

It will give you the gift of self-awareness.

Its the one trait that separates the successful from the unsuccessful, the paint-by-number hobbyist from the professional artist. We wish our business culture would pay more attention to this. We hold work traits such as responsibility, initiative, and drive dear, but too often we neglect this vital component.

As a business owner and manager of people and teams, this is the trait I (Scott) value most. I never expect anyone to be a master of many tasks. In fact, I would rather have a team member be a master of one task than be mediocre at many. I want the amazing salespeople with no expectation that they can manage projects. I want the highly creative designers with no expectation that they can lead a team. I want the dynamic content strategists with no expectation that they can negotiate with clients. I want people who are self-aware, who know their strengths and can manage their weaknesses so that they can work at their very best.