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Tim OReilly - The Twitter Book

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Twitter is not just for talking about your breakfast anymore. Its become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, youll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.

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The Twitter Book
Tim O'Reilly
Sarah Milstein
Editor
Brian Sawyer

Copyright 2011 Tim O'Reilly and Sarah Milstein

The Twitter Book

by Tim OReilly and Sarah Milstein

Published by OReilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472.

OReilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (.

Editor: Brian Sawyer
Production Editor: Kristen Borg
Proofreader: Kristen Borg
Printing History:
First Edition: June 2009
Second Edition: November 2011
Indexer: Sarah Milstein
Design: Monica Kamsvaag, Suzy Wivott, Ron Bilodeau, and Edie Freedman

While every precaution has been taken in the preparation of this book, the publisher and authors assume no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.

For the sake of full disclosure, the authors would like you to know that the publisher, through its affiliate OReilly AlphaTech Ventures, is an investor in three of the services mentioned in this book, namely, Bit.ly, Get Satisfaction, and Foursquare, and that author Sarah Milstein is an investor in CrowdVine.

This book presents general information about technology and services that are constantly changing, and therefore it may contain errors and/or information that, while accurate when it was written, is no longer accurate by the time you read it. Some of the activities discussed in this book, such as advertising, fundraising, and corporate communications, may be subject to legal restrictions. Your use of or reliance on the information in this book is at your own risk and the authors and OReilly Media, Inc., disclaim responsibility for any resulting damage or expense. The content of this book represents the views of the authors only, and does not represent the views of OReilly Media, Inc.

[TI] [11/11]

OReilly Media So helpful that many readers no doubt will tweet its - photo 1

O'Reilly Media

So helpful that many readers no doubt will tweet its praises and thank @timoreilly and @sarahmthe authors Twitter handlesfor helping people understand why Twitter is emerging as the Internets most powerful communications vehicle since e-mail.

Associated Press

Tim OReilly and Sarah Milstein are two of my favorite tweeters, and theyve just written The Twitter Book , a pleasingly-designed guide to making the most out of Twitter.

Boing Boing

The text is almost haiku-like, illustrated with example tweets. I think of it as a kinda Strunk and White for Twitter with brevity, wit, great examples, and simplicity.

How Nonprofits Can Use Social Media

An effective handbook towards setting up a cohesive and consistent identity on Twitter.

Galley Cat

Provides clear advice to enlighten everyone, from the first-time tweeter to the power user.

School Library Journal

Manages to pack in all kinds of information of interest to Twitter virgins and aficionados alike.

New Scientist Magazine

Accomplishes what it sets out to do: To provide a clear introduction to both a powerful tool and the culture that has grown up around it. If youre interested in using Twitter for your business, this book is excellent. Strongly recommended.

Web Marketing Today

Tim OReilly and Sarah Milstein have written a book full of helpful hints on branding via Twitter.

Examiner.com

The most useful book weve seen on the topic to date.

Design Tools Monthly
Praise for the first edition from Amazon reviewers (we dont know these folks!)

If youre new to Twitter, this book will absolutely shorten your learning curve. If youve been using Twitter for a while, you will learn things you dont know but should.

GeorgeA.Burks

Whether youre an individual looking to build your own personal brand online, someone who is considering starting a business, or part of a large company, the book is chock full of ideas, resources, and helpful advice.

ChristaAvampato

Twitter should PAY OReilly and Milstein for having written The Twitter Book ....The book is LOADED with definitions, tips and tricks to make your Twitter experience a productive one.

MannyHernandez

If possible, this book should be required reading when someone signs up for a new Twitter account.

J. J. Kwashnak

After finishing The Twitter Book , I now know more about Twitter and how to effectively use it. In fact, using OReilly and Milsteins book, I have actually begun to grow my business organically leveraging the information provided.

CarlaFair-Wright

If Twitter ever came up with their own official book, it is hard to imagine how it would be much different than this one. I highly recommend it to anyone who is interested in making the most out of their Twitter experience.

Dr. Bojan Tunguz

The Twitter Book is a great primer for anyone who wants to expand their network, supplement their job search or customer base, or make new friends and contacts.

D. A. Allen

I found this book a marvelous blend of form and function. Every question, big or little, was answered quickly, and I found myself putting unexpected functions to work smoothly.

WilliamBurden
About the Authors
Tim OReilly (@timoreilly)
Tim OReilly is the founder and CEO of OReilly Media Inc thought by many to - photo 2

Tim OReilly is the founder and CEO of OReilly Media, Inc., thought by many to be the best computer book publisher in the world. OReilly Media also hosts conferences on technology topics, including the OReilly Open Source Convention, the Web 2.0 Summit, Strata: The Business of Data, and many others. OReillys Make : magazine and Maker Faire have been compared to the West Coast Computer Faire, which launched the personal computer revolution. Tims company blog, OReilly Radar, watches the alpha geeks to determine emerging technology trends, and serves as a platform for advocacy about issues of importance to the technical community. Tim is also a partner at OReilly AlphaTech Ventures, OReillys early stage venture firm, and is on the board of Safari Books Online. More at http://radar.oreilly.com .

Sarah Milstein (@SarahM)
Sarah Milstein a frequent speaker on Twitter for business has been UBM - photo 3

Sarah Milstein, a frequent speaker on Twitter for business, has been UBM TechWebs General Manager and co-chair for Web 2.0 Expo, an influential conference on entrepreneurship and technology. Previously, she was on the senior editorial staff at OReilly Media, where she founded the Tools of Change for Publishing (TOC) conference and led development of the Missing Manuals, a best-selling series of computer books for non-geeks. Before joining OReilly, Sarah was a freelance writer and editor, and a regular contributor to the

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