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Fitton Laura - Twitter for dummies

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Fitton Laura Twitter for dummies

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Twitter can boost your business and marketing efforts, and this guide shows you how Twitter, the simple-to-use microblogging service, offers immense benefits for businesses and organizations. In this easy-to-follow guide, youll discover how to get set up on Twitter, build a follower list, and find a voice for your tweets.

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Twitter For Dummies 3rd Edition Published by John Wiley Sons Inc 111 - photo 1

Twitter For Dummies, 3rd Edition

Published by:

John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2015 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. Twitter is a registered trademark of Twitter, Inc. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY : THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2014940492

ISBN: 978-1-118-95483-6 (pbk); ISBN 978-1-118-95486-7 (ebk); ISBN 978-1-118-96009-7 (ebk)

Manufactured in the United States of America

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Glossary

@: (at symbol) @ both indicates a username and activates a link to that users profile. When used preceding a valid Twitter @username, it creates a hyperlink to a popup version of that users profile.

#: (pound or number symbol), which is used to create a hashtag (see hashtag).

^: (caret symbol) This symbol is usually appended to the end of a Tweet preceding the initials of the person sending the Tweet. The caret and initials taken together are known as a Cotag.

$: (dollar symbol) When used along with a stock ticker symbol creates a hyperlink to other Tweets containing that stock symbol.

@mention: An @mention is when you mention someone in one of your tweets. By placing the @ symbol (traditionally used in email addresses) before a users handle, you can tag that person in your Tweet, and the user is notified in the Mentions section of his account. If you tweet Love this new blog post by @anum , for example, Anum is notified. Many people use @mentions to converse on Twitter.

@reply: An @reply is when you respond directly to a user on Twitter. This tweet can be seen in user streams by you, the person youre responding to, and anyone who follows both of you. On your Twitter profile, youll notice there is a tweets and tweets and replies section. Anyone who clicks the latter can see all your tweets.

@username: This is how you are identified on Twitter. Always used with the @ symbol preceding it.

AFAIK: Acronym for as far as I know.

avatar: See profile photo

bio: The 160 character self-description that Twitter users can add to tell the world a bit more about who they are.

block: The action of preventing a user from seeing your Tweets while also preventing yourself from seeing that users @mentions or @replies directed at you.

bot: An account run by an automated program. You can find good bots, such as the ones that pull in all breaking-news headlines from a media outlet. You also can find bad bots, which put out only generic Tweets, usually filled with links to marketing or porn sites. These bots often have a generic hot chick avatar or an uneven follower/following ratio, meaning that theyre following hundreds or thousands of people but have only a few following them back.

by: Appended at the end of a Tweet, usually indicates who the author of, for example, a URL shared in a Tweet is.

cc: carbon copy. Generally used before one or more usernames inserted in a Tweet so that those users see the Tweet on their @Mentions tab.

direct messages (DM): Private messages sent to specific Twitter users in your network. Only you and the recipient of the messages can view them. Before you can send a DM to a user, that user must be following you.

Discover: This refers to the tab on Twitter.com where you see Tweets you might be interested in because they were favorited by people you follow. The submenu on this tab contains Tweets, Activity, Who to follow, find Friends, and Popular accounts.

favorite: (v) To mark a Tweet as something you like by clicking the star next to the word favorite. (n) As a noun, it also refers to the Tweets you have marked in this way. Sometimes abbreviated fav.

feed: A constantly updating list of updates from everyone youre following that is visible to you at https://twitter.com . Unlike Facebook, which uses an algorithm to update your Timeline, Twitter simply updates your feed with every Tweet published by the accounts you follow, arranged in order by the time of Tweet.

follow: The action you take to subscribe to an accounts updates. When you follow someone on Twitter, you see her published Tweets in the mix of Tweets that you see in your feed on Twitter.com . Follow is used as both a verb (to follow) and a noun (new follows). Followers are the accounts that have subscribed to yours. Following is the act of subscribing to someones account as well as the state after you subscribe.

Follow button: (also, the Following/Unfollow button) The button marked Follow that appears on every users profile page, as well as in a number of different places in the Twitter interface where you are being shown information about a fellow user. Follow buttons can also appear on any third party website as a way to promote and simplify the process of following an account. Note that most times that you are logged into Twitter and see a Follow button for a person you are already following, the button instead says Following, and changes to Unfollow when you mouse over it.

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