Smith Jon - Dominate Your Market with Twitter

Dominate your market with Twitter

Tweet your way to business success

Jon Smith and Jos Llinares

More from Infinite Ideas

Infinite Ideas is the webs favourite self-help publisher. We have published hundreds of inspiring titles that have helped millions of readers around the world to change their lives. In a world that is teeming with books, good and bad (mainly bad), we pride ourselves on publishing books that our readers turn to again and again for friendly and professional advice. Every page has something that can change lives for the better, forever.

If you enjoyed Dominate your market with Twitter you might enjoy one or two of our other ebooks, especially as they are available online for such stunning prices. Check out:

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Wouldnt it be great if you had access to all the right people and knew the right things to do and say to turn casual acquaintances into useful contacts? Imagine if you could use the names stored in your contacts book to help you achieve your goals. Many hands may make light work, but knowing the right people is even more effective. With the help of the expert ideas and advice in Networking you will discover how to get more out of your contacts, both personal and professional. Learn how to cultivate existing contacts, turn new friends into assets and ensure your address book is worth its weight in gold. No more sitting back waiting for things to happen on their own with the help of Networking youll be able to harness your contacts to help turn your plans into reality and find effective solutions to practically any problem.

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If you are thinking of doing an MBA but havent got the time: this is the book for you. If you cant afford to do an MBA: this is definitely the book for you. If you are currently doing an MBA and cant see the wood for the trees, it is essential you buy and read this book now! This ebook will show you why todays recruiters are as interested in your people skills as they are in your ability to create a finely honed spreadsheet. Youll also find out what everybodys talking about from USPs to Eqs and learn how to break through the jargon. Most essentially the book reveals what you need to do to maintain your competitive edge. Start reading Instant MBA today and put your career on the fast track right now.

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Copyright information

Copyright Jon Smith and Jos Llinares, 2009, 2012

The right of Jon Smith and Jos Llinares to be identified as the authors of this book has been asserted in accordance with the Copyright, Designs and Patents Act 1988.

First published in 2009 by

Infinite Ideas Limited
36 St Giles
Oxford, OX1 3LD
United Kingdom
www.infideas.com

All rights reserved. Except for the quotation of small passages for the purposes of criticism or review, no part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except under the terms of the Copyright, Designs and Patents Act 1988 or under the terms of a licence issued by the Copyright Licensing Agency Ltd, 90 Tottenham Court Road, London W1T 4LP, UK, without the permission in writing of the publisher. Requests to the publisher should be addressed to the Permissions Department, Infinite Ideas Limited, 36 St Giles, Oxford, OX1 3LD, UK, or faxed to +44 (0)1865 514777.

A CIP catalogue record for this book is available from the British Library

ISBN 9781908474537

Brand and product names are trademarks or registered trademarks of their respective owners.

Cover designed by Cylinder

Introduction

Social networking is this years black. It will probably be next years black too. Leading the charge and this fashion revolution is Twitter. The idea that an application which allows users to write text-based posts of up to 140 characters could be so popular (at the time of writing there are over 140 million active users worldwide, generating over 340 million tweets a day. The most followed individual (Lady Gaga - since you ask) has over 20 million followers and events of truly earth-shaking significance (Superbowl, Madonna concerts, etc.) see Tweeting at a rate of over 10,000 messages a second.

Why the fuss? Why does Twitter need a book? Well, like it or loathe it, theres something about Twitter that works. Individuals are using it to communicate with each other for fun (and in some extreme cases to report theyve been arrested in hostile countries or got lost on a mountain) and companies are using it to successfully market themselves and, crucially, to make money. Twitter can be grouped as part of the general social marketing milieu, but it is its own beast, quite separate from the large social networking web sites. It has its own rules, its own potential and therefore needs to be embraced by an individual or a corporation whenever you are planning to communicate via the internet.

This book is intended for individuals, bloggers, web site owners, marketing managers, project managers and anyone interested in promoting themselves, their group or their business effectively. It is for the non-techie who wants to be involved. It will show you how to research, prepare and run your own Twitter social marketing campaign and will also give you the tools and the confidence to be able to explain to other team members, clients and anyone else you care to talk to, about what Twitter is doing for you, and what it can do for them.

There is no official guide to how you can make Twitter work better for you, your group or organisation, or your business, but we trust you will find this unofficial guide to be clear, concise and effective. Weve tested these techniques on a number of accounts, both high profile and the more obscure; we assure you they work, and they work well. Ready to get started? Then let us take your hand (metaphorically speaking, of course!) and lets Tweet until we can tweet no more.

1. Twitter whats it all about?

one of the fastest-growing phenomena on the Internet.

The New York Times

Twitter is on its way to becoming the next killer app.

TIME Magazine

Suddenly, it seems as though all the worlds a-twitter.

Newsweek

In the beginning.

Our professional online marketing careers began in 1998 when the Internet as a medium for exchanging information was already established, (well, certainly among techies and academics). The whole concept of electronic communication to and by the masses was still very much in its infancy. Social networking was a phrase that was still to be coined. Fast forward to the present day and were awash with blogs, email, web sites, applications, widgets, social networking and ever-new ways to distribute and receive information. Twitter is the latest of these tools that will apparently make our lives better, make companies more competitive and profitable and even improve our sex lives. I might be making the last bit up.

So, with all of the noise out there, what makes Twitter special, why will it succeed where others fail and how can I dominate my market using it?

Well, hopefully this book will answer that question and better explain why Twitter is taking the internet world by storm as well as making the print media sit up and take notice; here are just a few recent comments.

What on earth is Twitter anyway?

Twitter is, at first glance, completely mad; tell the world what you are doing in 140 characters or less, and read what the world is doing in 140 characters or less. Simple, yet extremely powerful. Twitter is the marmite of internet applications it has some hardcore followers who see it as revolutionary and it has its fair share of detractors who just think its plain stupid. Twitter is ridiculously easy to use, and therein lies its strength a low barrier to entry and simple raison dtre, yet it has already spawned hundreds of Twitter-based applications, a worldwide following and is used, daily, by millions.