Kathy Furgang - 20 Great Career-Building Activities Using Twitter
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- Book:20 Great Career-Building Activities Using Twitter
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- Publisher:The Rosen Publishing Group, Inc
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- Year:2016
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Anyone with an internet connection has the potential to reach millions of people with a single message using Twitter. The 140-character updates and posts, called tweets, allow people to reach as many followers as they can get. Students can use Twitter to their advantage, far beyond talking about favorite sports teams or rock stars. They can use it for creative expression and academics, from research to reporting to a college search. Young entrepreneurs can use Twitter to promote a business. Twenty activities help readers create a portfolio and build a digital footprint that can open doors professionally, academically, and creatively.
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CHAPTER FIVE
The Twitterverse of Business
O ne of the most beneficial uses of Twitter outside of the realm of being social with friends is to use it for business purposes. According to Small Business Senses website, Small-bizsense.com , 70 percent of small businesses are on Twitter. Making a connection with people online seems to pay off, too. The site quotes a study that states that 85 percent of Twitter followers feel more connected to a small business after following them on Twitter.
Twitter is also a beneficial place to promote goods and services. The site indicates that 67 percent of Twitter users are more likely to buy products of brands that they follow on Twitter over other brands. About 42 percent of people learn about products and services by checking their Twitter feeds.
The service has proven to be such a powerful tool that most large corporations have social media accounts, including Twitter accounts, with employees dedicated to updating the feeds and making new posts several times each day.
Twitter can be used to promote small business ventures, such as a dog walking business.
Just as Twitter benefits existing businesses, it can be advantageous to you if you are considering starting a business of your own. In addition to the activities below, people interested in using Twitter for business should dedicate a certain amount of time each day to tweeting, retweeting, and commenting on tweets related to your business interest. For example, if you are interested in becoming a landscaper, follow other landscapers and learn as much as you can about the business by reading links and articles that others have tweeted about it.
Create a separate account for business endeavors to keep your personal details separate and less of a distraction. Your business followers should see only the business side of you, so keep it professional.
TWEET FOR YOUR BOSS
If you have a part-time job, either after school or during the summer, you may have an opportunity to help your boss get online and manage social media for his or her small business. Some small business owners have trouble launching their business into the online world. If they are not part of a corporation that already has a Twitter account, the job may be something they dont have time for or dont quite understand how to tap into. You can volunteer your services to get your boss up and running with a Twitter account to promote the business and update it as regularly as possible.
This kind of gesture may not only give you practice using Twitter as a promotional business tool, but it will also help you look like a dedicated employee. Consider giving your boss or someone else at the job a lesson on how to maintain the account if you ever leave the job to go to college. Young people who have grown up with the Internet have a much better understanding about how it works than people who did not. Young people have also been shown to have less fear in learning about new things on the Internet than older people. Use your youthful position to your advantage and help a small business get started on Twitter.
Some people manage Twitter accounts for their boss or for the company they work for.
TWEET YOUR RSUM
Theres a lot youve done to make yourself an employee worth hiring. You may even want to be your own boss someday. Thats why its a good idea to have a separate business account from a personal account. Use the business account to tweet your rsum. Make each point on the rsum one tweet at a time, using the same hashtag for each.
Your rsum may sound appealing to a prospective boss or client if you list some of your skills on Twitter.
SOCIAL MEDIA MANAGERS
If you enjoy managing your Twitter account and creating a social media presence, keep in mind that this can also be a career. People manage social media sites for a living, tweeting for a company and keeping followers up to date on the company and its activities. Depending on the size of the company, a social media manager may be in charge of updating and overseeing social media on one or more services. If you are considering applying for a job in this field, hashtag samples of your work to use as examples when you are putting in an application.
Include photos or videos up to 140 seconds long wherever you can. For instance, show a picture of each job you worked at as you tweet the information about where you worked. You can even get someone to tweet you a recommendation. Just instruct the person to use your hashtag to make sure the information is sorted into the right place.
Tweeting your rsum can help demonstrate to an employer or prospective business partner that you are technologically literate. This skill can help whether you are applying for a job at a company or looking to drum up clients for your own business. A virtual rsum can also be kept up in real time. Simply delete any aspects of the rsum that you no longer want to showcase and add new posts as you gain more experience to add to the rsum.
DRIVE TRAFFIC TO A BUSINESS USING TWITTER
Some of the biggest corporations use Twitter to drive traffic to their own websites. You can undertake this strategy, too. What better way to get new or prospective clients to locate details about your business online than to tweet the information they need to find the site. Although Twitter posts can be only 140 characters, Twitter can be used as a launching pad that can send people in the right direction. Once they link to your website through Twitter, they can be given as much information as can fit on your website, including contact information, payment details, and information about how your business works. For example, if you are starting a pet service business, your website can list the types of services you offer, the prices for the different services, and the geographic areas that you serve. A simple Twitter link can bring people to it and attract the right audience.
Twitter followers can also be driven to other social media sites, such as Instagram, YouTube, and Facebook. Tweets can be very effective in being that first spark of information that can send a person off on a search through your business offerings.
SHOW OFF YOUR TALENTS
Just as a website can have testimonials from happy customers, a simple tweet can link to videos that tout your business skills. Suppose you want to get business clients who are looking for computer technical support. Show off what you can do with a short video and tweet it. Show yourself opening a hard drive, rebooting a computer network, or reconnecting a client to the Internet. Try to make the videos as authentic looking as possible. Showing a satisfied or relieved customer reacting to your help can also be a boost for your business. Simple interviews with satisfied clients can also help to show off your talents to prospective clients.
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