Mark Allen - Twitter Marketing: How To Attract 1000+ Twitter Followers And Make Money With Twitter

Many people just look at Twitter as a giant hangout. That was my first impression too. I called it a giant cocktail party. People came and left as they pleased. They contributed their thoughts, shared what they were up to and were gone. It made the interactions light and breezy and because I was witty and could pack a lot into 140 characters, I built a steady following.

When I thought that way, I never imagined that Twitter could be a fantastic platform to market products, services and information. Think of how a billboard would look at a cocktail party. Or people holding up attention catching signs that promoted something. These activities would look and feel absolutely out of place in that venue.

But when you think about it, marketing happens all the time at such social events. Ill share how much I enjoyed a book I just finished reading. People will discuss a particularly enthralling television program. Someone will invariably ask about clothes or shoes or some other product another partygoer is wearing or using. And in those moments, organic marketing is taking place.

What showed me different was joining a blog network. Of course when I started tweeting, I was blogging on my own. My regular interactions on Twitter were with other bloggers as well as friends who knew about my hobby. When I joined the network, they helped illuminate the purpose of tweeting.

The network had a good grasp of why Twitter made so much sense for the writers. Regular tweeting made your blog content more interesting for readers. In turn their interest led to more organic page views. More page views meant more revenue from advertisers and paid for the infrastructure of running a blog network.

That right there is the basic intent of twitter marketing. Deliver a taste of information that draws your followers away from Twitter and onto your own website. And when they land on your website, they stop being twitter followers and begin becoming your readers. Really at that moment they have become consumers of your brand. And your sole mission is to keep them coming back for more.

As I wrote and tweeted consistently, I found my readership slowly increasing, but it was still less than 50 unique visitors a day. Even though I was up to 500 followers on Twitter, they really werent making the leap on their own from the twitter feed to my blog. Somewhere there was a disconnect and I needed to fix it.

I had seen other writers in the network openly tweeting links to their blog posts. And so I figured, why not give it a try and see what happens. So after going out, bantering some with my followers and some of the people I followed, I posted a tweet saying basically, Hey give a look at what I wrote on my blog. I included a link and bantered some more.

That day I surpassed 100 unique page views for the first time. Those followers were ready to read more of what I had written. I just hadnt asked them to do so. The first lesson I want to teach you about twitter marketing is be willing to ask for your followers attention. If you dont ask something, you will not get it.