Mary Hogarth - Writing Feature Articles

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Writing Feature Articles

Writing Feature Articles presents clear and engaging advice for students and young professionals on working as a freelance feature writer. This fifth edition not only covers producing content for print, but also for digital platforms and online.

Mary Hogarth offers comprehensive guidance on every aspect of feature writing, from having the initial idea and conducting market and subject research, to choosing the right target audience and publishing platform and successfully pitching the article. In addition, the book instructs students on developing their own journalistic style and effectively structuring their feature. Each chapter then concludes with an action plan to help students put what they have read into practice.

Topics include:

• Life as a freelance
• Building a professional profile
• Telling a story with images
• Developing a specialism
• Interviewing skills
• Profile and interview articles
• Working in publicity and advertising
• A career in magazines and newspapers
• Getting published overseas
• Understanding issues in media law and regulation

The book also provides an extensive range of interviews with successful media professionals, including a newspaper editor, a money, health and lifestyle journalist, a copywriter and an award-winning columnist, where they share their own experiences of working in the industry and offer invaluable tips on best practice.

Mary Hogarth is an experienced educator, media specialist and writer, who was previously Head of Features Journalism at Southampton Solent University before joining Bournemouth University. Mary also runs a consultancy practice, The Magazine Expert Ltd (www.themagazineexpert.com), specialising in advising on new title launches, audience engagement, editorial development and developing sustainable magazine business strategies.

Writing Feature Articles

Print, Digital and Online

Fifth edition

Mary Hogarth

Fifth edition published 2019

by Routledge

2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN

and by Routledge

52 Vanderbilt Avenue, New York, NY 10017

Routledge is an imprint of the Taylor & Francis Group, an informa business

2019 Mary Hogarth

Law and ethics: a rough guide David Mascord

A career in magazines and newspapers Miriam Phillips

The right of Mary Hogarth, David Mascord and Miriam Phillips to be identified as authors of this work has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

First edition published by Heinemann 1989

Fourth edition published by Focal Press 2006

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Hogarth, Mary, 1968 author.

Title: Writing feature articles : print, digital and online / Mary Hogarth.

Description: Fifth edition. | London ; New York : Routledge, 2019. | Includes index.

Identifiers: LCCN 2018054430 | ISBN 9781138238152 (hardback : alk. paper) | ISBN 9781138238169 (paperback : alk. paper) | ISBN 9781315298016 (ebook)

Subjects: LCSH: Feature writing. | JournalismAuthorship.

Classification: LCC PN4784.F37 H64 2019 | DDC 808.06/607dc23

LC record available at https://lccn.loc.gov/2018054430

ISBN: 978-1-138-23815-2 (hbk)

ISBN: 978-1-138-23816-9 (pbk)

ISBN: 978-1-315-29801-6 (ebk)

Typeset in Goudy

by Newgen Publishing UK

Contents

Miriam Phillips

David Mascord

Ann Luce	Ann Luce is a Principal Academic in Journalism and Communication at Bournemouth University where she teaches Features and Digital Journalism. A journalist-turned-academic, she now writes extensively on the ethical and responsible reporting of suicide using digital storytelling techniques.
David Mascord	David Mascord has more than 25 years experience in journalism, teaching, training and development. During his career, he has been a staff and freelance journalist writing about everything from beer to business and weddings to widgets. He is a training consultant specialising in media law, journalism and business writing, and also lectures in Media Law and Journalism at Bournemouth University and at Solent University, Southampton.
Miriam Phillips	Miriam Phillips is an editor, publisher and journalism lecturer. Miriam trained as a newspaper reporter for Newsquest working across daily papers in Dorset. She specialised in crime, court and investigative reporting. She has had a variety of roles for Trinity Mirror, Northcliffe in London, writing for newspapers and setting up and running hyperlocal news websites before returning to Newsquest as a Chief Reporter. In 2015, she set up Bright Daisy Publishing and launched a hyperlocal high-quality lifestyle magazine in Poundbury, Dorset. She now also lectures on the BA (Hons) Multimedia Journalism course at Bournemouth University, specialising in teaching news and online, court reporting, NCTJ units and social media. Miriam has won industry awards for journalism and has been shortlisted for womens business awards. She lives in Dorset with her husband and two boys.
Jonathan Telfer	Jonathan Telfer is an editor and journalist who, in 20 years in the industry, has had over one million of his own words published and been responsible for many millions more. Having joined as Editorial Assistant in 2001, in 2009 he became the youngest-ever editor of the UKs biggest and bestselling magazine for writers, Writing Magazine.

Ann Luce

In 1996, Bill Gates, founder of Microsoft Corporation, wrote an essay titled, Content is King. It became the mantra for publishing houses the world over. Quality content, targeted at a specific audience was all that was needed to make money. And while, in theory, that is still true today, the fact of the matter is, our audiences have moved on and want and demand so much more.

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