Advance Praise for
Sid-izens United
Sid Rosenberg writes the way he talks: fast and blunt. His book is entertaining and provides the reader insight into a guy who hit the bottom but pulled himself up to great success. Youll get your moneys worth and more.
Bill OReilly, Media Guy
Sid Rosenberg is New York personifiedcaustic, unfiltered, hilarious, and with a huge heart. The bad boy of radio dispenses ripping tales about fame, sports, and politics in his new book. But the sweet bonus is the wisdom he learned from the school of hard knocks on how to succeed at marriage and fatherhood.
Mira nda Devine
Every person is born with a filter between their brain and their mouth. Sid Rosenberg was born without one. Anything he thinks of he says. Love him or hate himhes the real deal.
Chazz Palminteri
Sid Rosenberg is truly one of a kindloud, boisterous, opinionated, loyal, heart of gold. Sids latest book spells it all out: the great successes, the setbacks, and the hard-fought comebacks. A New Yorker to his very essence. I am proud to call Sid my friend. As we Irish say: Sid Rosenberg is a mensch!
Peter King
Ive known Sid since he was a customer service agent for a company nobody ever heard of. The fact that I would care what he has to say about world politics or society as a whole is as shocking to me as it is to you, but here I am laughing and crying while hearing his unmistakably unique voice in my ears as I turn the pages of this book. Sids a talented creator, an unapologetic and gifted performer in a sea of copycats and unoriginal thoughts. He simply stands out. We share some of the same demons and Im beyond proud to see him overcome them and succeed as he has and become the father and man that his dad would be so proud of. I have no idea what a Sid-izen is, and Im terrified now that I might be one.
Cr aig Carton
A POST HILL PRESS BOOK
ISBN: 978-1-63758-287-9
ISBN (eBook): 978-1-63758-288-6
Sid-izens United:
Salacious Spiels, Stories, Suggestions, and Solutions to Withstand a Woke World
2022 by Sid Rosenberg
All Rights Reserved
Cover design by Cody Corcoran
No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means without the written permission of the author and publisher.
Post Hill Press
New York Nashville
posthillpress.com
Published in the United States of America
Dedicated to dads everywhereespecially my own: the late, great, Harvey Rosenberg. Love you, Dad.
Table of Contents
By John A. Catsimatidis
W hen I bought WABC Radio, I bought a dream come true.
I grew up as an immigrant to this great country and listened to the old WABC Radio with enthusiasm and joy.
So when I had the opportunity to buy this station, I wanted to pay homage to its historical greatness as the premiere radio station in the United States. I wanted to restore it to its true greatness.
So what did I do? I searched out what made WABC Radio great. One name that stood out in music was Bruce Morrow, the legendary Cousin Brucie of rock and roll fame.
And one name stood out in talk radioSid Rosenberg of the renowned Bernie & Sid in the Morning .
What makes Sid a great talk radio host is what makes this book so exceptional. Sid is a genuine New York character.
He is smart, quick-witted, funny, well-informed, and courageous and forthright in his opinions. And I know where he gets his keen wit and street smarts fromhis beloved mother who Ive listened to on Sids show. Most significantly, he is a wonderful and generous man who has overcome adversity and personal demons.
Whether it is drug abuse or a gambling addiction, he has confronted them and overcome them. He is a better man for it. He is a wonderful husband and father. He is a gifted voice of common sense in a world plagued by hypocritical, dishonest wokeism, which is a plague that undermines the human spirit and our wonderful country.
This book is Sids story. His takes on government, politics, sports, popular culture, and medical health are well worth reading. His take on personal redemption is a lesson and model for all of us.
I am proud to say that Sid is an honored member of our WABC family. He is always worth listening to on the radio. And this book is well worth the readers time and attention. The stories told and the lessons learned will only enrich readers lives.
By Bernard McGuirk
T he story of Sidney Rosenberg has all the twists, turns, highs, and lows of a Shakespearean play. Yes, at some points humiliation and failure (although not entirely self-inflicted), which eventually evolve into redemption and success.
Sid is an interesting character study. A walking paradox. On one hand, the embodiment of courage, determination, strength, confidence, resilience, persistence, and boundless energy.
On the other hand, at the same time, insecurity, anxiety off the charts, and a constant sense of foreboding lurking beneath all this exterior bravado.
Ill give you a little anecdote ladies and gentlemen: Back on December 8th, 2016, when we were both working for Imus, we were also doing the midday show from ten to noon, which would air right after the Imus show. Out of the blue, Sid says to me, Im dreading January third.
So, in other words, in Sids mind, Christmas was out of the way, and he was already thinking about how horrible its going to be to come back to Imus on January third. Thats how much of a wreck Imus could turn Sid into.
I mention this just to give you an idea of the vulnerability of an otherwise muscled-out guy with a dark tan. A tan so dark by the way, I actually accused him of cultural appropriation. But it looks great on him.
He grew up in Brooklyn, a little Jewish kid, among Italians. Growing up in the wake of Saturday Night Fever , he wanted to be Italian so bad, which no doubt contributed to his insecurity, which today makes him a great radio talent. Both the confidence and the insecurity come out on the air.
Hell cry at the drop of a hat, which youll no doubt be reading about in this book, Sid-izens United . The guy even cried when the actress and director Penny Marshall died. The broad from Laverne & Shirley . I mean, Shirley didnt even cry for Gods sakes, but Sid Rosenberg was crying on the air. Thats how complicated a character he is.
We first met over twenty years ago at WFAN Radio while working on the Imus show. Imus used to pit his employees against each other, and he did so with Sidney and myself. Hed always be pushing to see Whos funnier? Whos better? which eventually cumulated to a point where we actually fought in the ring.
It was an MSNBC televised three-round New York State amateur sanctioned bout. I came out victorious, but Sid fought with the heart of a lion and displayed sincere courage. He was hurt, but he wouldnt give up. Thats when I knew this guy Rosenberg was one tough son of a bitch. And he really is. Ironically, that fight cemented a lifelong bond we share to this day.
Years later when Sid was in South Florida, wed stay in touch. Hed appear on the Imus show once in a while but only very infrequently. At that time, Sid was pretty much dead to Imus.
Then, as luck would have it, there was an opening at WABC Radio to fill the ten to twelve time slot, and Sids name came up.
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