Emma Isaacs - Winging It

Emma Isaacs is a new role model of success for women all around the world, showing that theres no trade-off between building a business, having a family life, and remaining resilient in the face of challenges. Winging It will show you how to map out whats important to you, stay focused on achieving your goals and thrive.

ARIANNA HUFFINGTON, founder of Huffington Post, and founder and CEO of Thrive Global

Now more than ever we need to hear the voices of strong female role models in every aspect of society. Emma Isaacss visionary leadership has provided a platform for those voices in communities around the globe. Her work empowering women personifies influence in action and models the way for stepping into your own leadership zone with courage and confidence.

DR. LOIS FRANKEL, New York Times bestselling author of Nice Girls Don't Get the Corner Office, President Corporate Coaching International

I have always thought Business Chicks to be the modern day Country Womens Association a movement of women working together to support one another, and support their communities. Emma is at the helm of this movement and its easy to see why they have achieved such success her genuine desire to serve women, and to ensure our daughters are left with a better world, is ubiquitous.

THE HONOURABLE DAME QUENTIN BRYCE AD CVO, 25th Governor-General of Australia

Emma Isaacs doesnt just encourage us to move out of fear, she demands it of us. Winging It is the reminder we all need that life is short and we have to pack in as much living as we can. Shell equip you with the tools to use and show you the shortcuts you need to get ahead and start thriving.

TURIA PITT, author, humanitarian, athlete

Winging It is the book I wished Id read when I was starting out in business. I started my company thinking I was doing it for the flexibility of raising my young family but soon realised it would take every moment of my time, every ounce of my energy and every piece of resolve to make it all work and become a success. My 30s were a complete blur as I scaled my company and raised my children and I wish I had this resource to guide me it would have made all the difference!

NAOMI SIMSON, founder of RedBalloon, co-founder of Big Red Group, Shark Tank Australia

Emma Isaacs has created an ongoing forum to allow womens voices to be heard. She has championed the empowerment of women for many years and will continue to be an innovator and disruptor for years to come.

DEBORRA-LEE FURNESS, actor, director, activist

Emma didnt invent women. She just showed up to lead them.

SETH GODIN, entrepreneur, bestselling author, speaker

Winging It is a manual for the brave and open-hearted. Its a practical, witty and inspirational guide for opening yourself up to possibilities and attempting what hasnt yet been achieved. Read it, then jump!

LAYNE BEACHLEY AO, seven-time World Champion surfer, speaker, trainer, author

Emma Isaacs is a true force of nature and a role model all women can learn from.

DIANE VON FURSTENBERG, founder of Diane von Furstenberg

Winging It is the call to arms we all need. Its the encouragement we seek and the reassurance we crave to truly step forward, arms outstretched, and ask for what we want.

AMY CUDDY, social psychologist, Harvard University Leadership teacher, bestselling author of Presence

Winging It could be written by any one of us who has dared enough to chase their goals without being completely ready and knowing how theyre going to get there. This book is a triumph and I encourage you to read it with an open mind and an open heart, and get ready for the bold changes youre about to make!

MICHELLE BRIDGES, co-founder Michelle Bridges 12WBT program, health and fitness expert, author

Emmas energy and enthusiasm for business shine brightly.

SIR RICHARD BRANSON

In my business its important to us that everyone feels part of the bigger picture and thats why Emma and her work resonate with me. Winging It reminds us all to take risks, believe in ourselves and trust our intuition.

COLLEEN CALLANDER, CEO of Sportsgirl

I started a company at age 24, built a global skincare brand, became a US Presidential Ambassador and had my children over the age of 40 all because I never knew I couldnt do it. I was Winging It all along! I never had a clue how to do it until I did, and now I know Im not alone. Emma doesnt just make it all look so easy she charges into her life as a great big adventure and we cant help but jump in too! Her energy is contagious, her optimism infectious and her no holds barred bravery makes us all determined to NEVER shrink ourselves no matter what the odds are.

JANE WURWAND, co-founder of Dermalogica

Emma is the type of person who just makes things happen. Every one of us can learn something from the way she conducts herself and her attitude towards life and business.

KATE HUDSON, actress and co-founder of Fabletics

Emma is an entrepreneur who has stayed the course and created an overnight success story thats been over ten years in the making. She has proven that patience, persistence, and the way you treat people are critical elements in running a thriving company. Winging It is the culmination of the past decades worth of experiences and deserves a wide audience. Bravo!

ALLI WEBB, co-founder of Drybar

At Lorna Jane our philosophy is to Move, Nourish and Believe. Emma Isaacs epitomises this: shes always on the move, shifting shape and relentlessly hustling to improve her life and the lives of others around her. She also believes in herself and the possibilities for all women too. We need more women like Emma to show others that their dreams are just around the corner.

LORNA JANE CLARKSON, founder of Lorna Jane

A lot of people put pressure on themselves to do everything well every day be an amazing friend, be great at their job, be a supportive spouse, and a perfect parent. But my philosophy has been more about giving yourself permission to be well-lopsided, and Emma is a person who lives and breathes this philosophy. Shes a role model and guiding light for anyone wanting to achieve similar success in business and life, and Winging It is a manual to get you there!

RANDI ZUCKERBERG, founder and CEO of Zuckerberg Media

First published 2018 in Macmillan by Pan Macmillan Australia Pty Ltd

1 Market Street, Sydney, New South Wales, Australia, 2000

Copyright Emma Isaacs 2018

The moral right of the author to be identified as the author of this work has been asserted.

All rights reserved. No part of this book may be reproduced or transmitted by any person or entity (including Google, Amazon or similar organisations), in any form or by any means, electronic or mechanical, including photocopying, recording, scanning or by any information storage and retrieval system, without prior permission in writing from the publisher.

Typeset in 11/20 pt Joanna Nova Book by Post Pre-press Group

Printed by McPhersons Printing Group

The author and the publisher have made every effort to contact copyright holders for material used in this book. Any person or organisation that may have been overlooked should contact the publisher.