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Brian Icenhower - The High-Performing Real Estate Team: 5 Keys to Dramatically Increasing Sales and Commissions

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Transform your real estate business into a sales powerhouseIn The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level.Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will:Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.

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Table of Contents List of Illustrations Preface Introduction Chapter 1 - photo 1
Table of Contents
List of Illustrations
  1. Preface
  2. Introduction
  3. Chapter 1
  4. Chapter 2
  5. Chapter 3
  6. Chapter 4
  7. Chapter 5
  8. The Team Book Club: Part One Discussion Guide
  9. Chapter 6
  10. Chapter 7
  11. Chapter 8
  12. Chapter 9
  13. Chapter 10
  14. The Team Book Club: Part Two Discussion Guide
  15. Chapter 11
  16. Chapter 12
  17. Chapter 13
  18. The Team Book Club: Part Three Discussion Guide
  19. Chapter 14
  20. Chapter 15
  21. The Team Book Club: Part Four Discussion Guide
  22. Chapter 16
  23. Chapter 17
  24. The Team Book Club: Part Five Discussion Guide
Guide
Pages
Praise for The High-Performing Real Estate Team

Read this book and learn from the best in the industry. Brian Icenhower unlocks the five components of team growth and provides you with the tools to do the same on your own real estate team.

Rick Fuller, Team Leader of the Rick Fuller Team, San Francisco, California: $123 million in annual sales volume with 256 units sold per year

Brian Icenhower and Icenhower Coaching gave Edie Waters Network the path for explosive growth over the last seven years. As I started my career, meeting with Brian, I was at $30 million in real estate volume. Last year in 2020 we topped $150 million in volume. For those willing to do the work, and follow the guide and path in this book, the future is in your hands.

Edie Waters, Team Leader of the Edie Waters Network, Kansas City, Missouri: $152 million in annual sales volume with 605 units sold per year

Before we started implementing the team dashboard, everyone on my team was running around like a chicken with its head cut off. Now, thanks to this book, the team dashboard is a part of our everyday life and keeps us on track with the specific activities we need to do to achieve our goals. This book has changed our whole business. Before, we didn't know how we should be spending our time and what we should be focusing on. It has revolutionized our real estate team. This is the bible for real estate teams.

Cynthia Ostos, Broker & Team Leader of the Cynthia Ostos Real Estate Team, Toronto, Canada: $28 million in annual sales volume with 42 units sold per year

I went from a solo agent to owning and operating the highest producing team in our area in just five years by utilizing the tools, structures, and systems outlined in this amazing book by Brian Icenhower! It's the operations manual that everyone in real estate should be reading.

Eric Craig, Team Leader of the Eric Craig Real Estate Team, Smithville, Missouri: $100 million in annual sales volume with 400 units sold per year

Within a year of implementing the systems and techniques explained in this book, we instantly tripled the size and sales production of our team. Our team's culture and sales volume have steadily improved every year thereafter, as well. I would highly recommend this book to anyone looking to take their real estate business to the next level.

Noah Bailey, Team Leader of the Noah Bailey Group, Jacksonville, Florida: $68 million in annual sales volume with 178 units sold per year

The concepts and processes revealed in this book make complete sense and the dashboard makes it possible to see if we are doing the things we deemed necessary as a team to hit our viral goal. Understanding what activities have the best return and focusing on those activities has had a big impact on the team and the team members' success.

Chad and Tami Aronson, Team Leaders of Team Tami, Los Angeles, California: $60 million in annual sales volume with 43 units sold per year

BRIAN ICENHOWER

the High-performing real estate team
FIVE KEYS TO DRAMATICALLY INCREASING SALES & COMMISSIONS
Copyright 2022 by John Wiley Sons Inc All rights reserved Published by - photo 2

Copyright 2022 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

Names: Icenhower, Brian, author.

Title: The high-performing real estate team : Five keys to dramatically increasing sales & commissions / Brian Icenhower.

Description: Hoboken, New Jersey : Wiley, [2022] | Includes index.

Identifiers: LCCN 2021031037 (print) | LCCN 2021031038 (ebook) | ISBN 9781119801856 (paperback) | ISBN 9781119801863 (ePDF) | ISBN 9781119801870 (ePub)

Subjects: LCSH: Real estate business. | Real estate agents. | Success in business.

Classification: LCC HD1375 .I43 2022 (print) | LCC HD1375 (ebook) | DDC 333.33dc23

LC record available at https://lccn.loc.gov/2021031037

LC ebook record available at https://lccn.loc.gov/2021031038

Cover Design: Rachel Varner
Cover Images: Roof: lyovajan/Shutterstock
Team: Pushkarevskyy/Shutterstock

For Robyn, Carson, and Landon

Preface: How to Use This Book to Grow Your Teams' Sales

Traditional approaches to organizational change-implementation are dictatorial, undemocratic, exclusionary, and alienating. A single individual or small group of people makes unilateral decisions designed around their own wants and needs and without consideration for how this affects their team members.

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