Table of Contents
To my father, Ted, who taught me so much about life. One of his favorite sayings
near the end of his life was When you go to the dance you need to dance, which
to me meant that life was about showing up and giving it everything you have.
He used to bring me to work with him every summer morning at 7 A.M. so I
could help him get our restaurant ready for the day. We used to make
everything from scratch every day including the bread, salad dressings,
and even the chocolate syrup. I didnt appreciate what he did for me
at the time but today Im so grateful he taught me his work ethic
of working hard and doing the very best you can.
Thank you, Dad, and I miss you!
Acknowledgments
In the summer of 2008 I attended one of Perry Marshalls infamous 4-Man Intensive Workshops at his home in Chicago. Its Perry and just four people brainstorming for two full days. Each person gets an entire half-day of consulting and advice to grow their business. It was an amazing two days for me because I learned as much listening to the advice Perry was giving the other attendees as I did from my half-day session.
Perrys a fabulous teacher, mentor, and business coach, and Ive learned so much from him over the past eight years. Little did I know that purchasing his $47 Definitive Guide to Google AdWords would change my life forever. Over the years I attended his AdWords Bootcamp twice, which is a 16-week intensive AdWords and marketing course. I also purchased many of his other products and training over the years, but I didnt think Perry knew me from Adam. When I arrived at his house for the Four-Man Intensive, he welcomed me with open arms and he actually knew who I was!
Perrys advice to me in 2008 was to write a book about Twitter because there were no books about Twitter at the time. He was going to introduce me to his publisher and he was sure they would want me to write the book. At the time I didnt think there was enough to write about Twitter to fill an entire book, so I never took action. Big mistake, because about six months later books about Twitter started appearing on Amazon.
Perry taught me so much more than Google AdWords. He taught me about marketing, lead generation, and business building. When the economy turned in 2008 and my business slowed significantly, I was able to find a job as an Online Marketing/ Search Engine Optimization Analyst for a growing software company because of what Perry taught me.
To most people that would be enough, but theres more! About a year ago Perry asked me if I wanted to co-author a book about Twitter. Yes, the same book I should have written four years ago! Of course I was interested because Perry was the author of the best selling Adwords book, so I said yes. For one reason or another, Perry decided he wasnt able to co-author the book, so here we are today. I wrote the entire book myself.
Thank you, Perry, for everything youve done for me and my family. You gave me the knowledge I needed and you inspired me to take the action necessary to change my life for the better. Thank you, Perry!
Foreword
by Susan RoAne
Congratulations! The fact that you have this book in your hand is the first step to building your place in the Twitterverse.
Living in San Francisco and reading our San Francisco Chronicles business section brought Twitter to my attention in 2006. Although I made mention of it in my book How to Work a Room, it wasnt until June 2008 that I clearly saw this interesting and different site as a place I wanted to explore. I dipped my Twitter toe in the water.
It was fascinating!
I followed people who I found knowledgeable, interesting, really smart, and fun.
People followed me (although I have no clue how they knew me) and so I followed them back. (Thank you, @ChristianFea and @BalletRusse). I followed those whom they ReTweeted (RTd), who wrote smart Tweets and included informative URLs. For me, @twitter is higher education in those subjects that didnt exist when most of us were in school.
I soon realized I needed to learn more about this Twitter world: the ins and outs, dos and donts, the etiquette, how to build a following, and what to offer in my Tweets.
And talk about timing! An invite to our local Marin SofTECH organization appeared in my inbox. The program was Twitter: How to Be Effective, and the guest expert speaker was none other than Ted Prodromou, the author of this book.
Lucky for me, Ted has been a source of support, wise tips and ideas, and encouragement. I learned so much that I was asked to deliver a program to my speaking colleagues on Twitter as a Speaking Business Tool. Now Ted will be the same coach/ mentor/advisor for you. Ted and this book will dramatically cut your Twitter learning curve.
The book is organized in a logical progression and is a complete and thorough how-to guideline to the world of Tweeting from the beginning entry to building your brand. Its everything you need to know and would want to ask.
I sure wish I had it in hand when I first signed on four years ago.
Susan RoAne, keynote speaker and author of
How to Work a Room and Face to Face: How to Reclaim the
Personal Touch in a Digital World
My Twitter Story: Making Friends
Huh?
Making friends was my first Tweet on December 5, 2007, at 12:46 PM. What a lame first Tweet! shows my exciting first Tweet!
. My First Tweet. How Embarrassing!
I dont actually remember Tweeting making friends and I have no idea why I Tweeted that. That isnt something I would say to anyone in a conversation, but maybe I was at a holiday lunch and had a few too many eggnogs!
Twitter started in March 2006 and was called Twttr at the time. I signed up because I was starting to see more and more articles about Twttr online. Im usually an early adopter when it comes to new technology and online communities, so I created my account. I remember the Twitter handle tedprodromou wasnt available for some reason, which surprised me because my name is pretty unique. I decided to go with l3fty, which was a nickname I used to use when signing up for online accounts because I am left-handed. Eventually I changed l3fty to ted_prodromou and grabbed tedprodromou when it became available a few years later.
When I first joined Twitter, like most people, I didnt know what to say. Twitter used to prompt you with the question What are you doing? These prompts are supposed to inspire you to share what youre doing. The Tweets that appeared from the prompt, What are you doing? were not very compelling. The initial Tweets I used to see were something like:
Im going grocery shopping
Off to the gym
Standing in line at Starbucks
Lunching with friends at Applebees
You get the idea. The Tweets were boring as hell, so I didnt become an instant Twitter fan. In fact, I didnt think Twitter would survive because it was so boring. I checked out the Who to Follow recommendations on my Twitter page and started following some people who looked interesting. There werent many people on Twitter at the time, so the list was pretty limited. I followed some people who had similar interests as mine. I followed some people interested in technology, hiking, and skiing.