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Prodromou - Ultimate guide to LinkedIn for business

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This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure.
Updates in this edition include: staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs; expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact; t how to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers; smarter LinkedIn Search that saves time and money with customized, comprehensive results. Other important topics covered include: techniques and tips to easily navigate LinkedIns interface; timesaving tips on finding and matching data from businesses and people; expert guidance on...

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This latest edition of Teds go-to guide to LinkedIn is yet another example of his dedicated approach to delivering excellent, up-to-date information for the rest of us who rely on his expertise and guidance. Look at any of Teds courses, articlesand especially the way he adds value through his answers in the LinkedIn communityand you will see the same focus on delivering dynamic, updated advice. Teds consultancy skills and business proficiency are brought together in this book, bringing the same level of LinkedIn success to a wider audience.

GEOFF CHEESEMAN, MBA, ACC, MANAGEMENT DEVELOPMENT CONSULTANT, THEMANAGERSMINDSET.COM

Since working with Ted and optimizing my profile, Ive added 208 connections in just 30 days and am in the top 20% of pros like me. My sales cycle is generally three months to three years since my services require so much education to the prospect... I took my best Facebook ad and put it on LinkedIn and already got seven clicks with an average CPC of $4.66.

CRAIG PETRONELLA, CEO OF PETRONELLA COMPUTER, WWW.PETRONELLACOMPUTING.COM

Ted is simply the master at communicating the best formulas for LinkedIn success! Ted helped me see that LinkedIn is so much more than the sum of its parts. Hes guided me through creating a synergy on LinkedIn that yielded a greater understanding and fast, solid results.

MICHAEL FLINT, CEO OF SWEET SUCCESS AND HISPANIC MARKETING SUCCESS

Ted Prodromou is a LinkedIn Jedi Master. Hes taught me more about LinkedIn than I could have ever learned trying to figure it out on my own. Truth is, I didnt even know where to begin with LinkedIn until I read Teds book. Hell teach you the secret formula for getting the most out of LinkedIn within a very short period of time.

CEDRIC CRUMBLEY, SALES TRAINER, CEDRICCRUMBLEY.COM

I discovered Ted on LinkedIn and attended a webinar he was offering. It was the first in-depth training on LinkedIn I had ever had and it was an eye-opener. Ive implemented as much of the training as I could and the results were immediate. The quality of the people responding to my group comments or postings, those viewing my profile and the number of connection requests have gone up significantly. My greatest success so far was following Teds advice on building authority. My second publication on LinkedIns Pulse had nearly 9,000 views, 460 likes, and 59 comments within 2 days. The quality of the commenters was high and their comments provided me with a ton of content for further posts. Anyone who wants to take their LinkedIn presence to a new level should get this book.

TOM DEWELL, FOUNDER, DEWELL CONSULTING

The difference, they say, is in the details, and book has all the details that make the difference! Ted clearly knows how to be successful on LinkedIn and show others how to be successful, too. Ted made us aware of LinkedIns scope, and all the subtle differences I would have missed.

VIRGINIA AVERY, FOUNDER OF AVERY PRESENTATIONS, WWW.YOURSPEAKINGPOWER.COM

Ted is the most knowledgeable authority on how to use LinkedIn profitably that I have ever met. He has provided insight on how to take maximum advantage of LinkedIn. I highly recommend Ted Prodromou as the #1 Authority in the world on LinkedIn strategies, and tactics. His book, which really is The Ultimate Guide to LinkedIn for Business, is within easy reach on my computer desk and belongs on every successful business owners library shelf.

JOEL HELFER, FOUNDER OF QUOTED AUTHORITY, WWW.QUOTEDAUTHORITY.COM

Everyone knows that its smart to connect with over 300 million business people on LinkedIn. However, very few people know how to connect on LinkedIn profitably, without wasting tons of time and money. If you want to know the behind-the-scenes, real world strategies, you need to read and listen to Ted Prodromou. Ted has helped me tremendously and his book is jam-packed with nuggets of instantly applicable tips and tricks to save you time and money... and give you a road-map to actually making money on LinkedIn.

SCOTT KEFFER, #1 AMAZON BEST SELLING AUTHOR, COACH AND SPEAKER

Ted, once again, I cannot say enough about your training. This has been an excellent program; I enrolled in the LinkedIn Jumpstart program because of all the value that you have been providing in your webinars over the past year and the credibility that you have earned with your level of knowledge and your passion for helping others to succeed. When I saw your offer for the Jumpstart program, I didnt hesitate for a moment and once again, you did not disappoint. It was definitely a worthwhile investment.

SANDRA GRIFFITH, TRAINING CLIENT

Ted Prodromou is an excellent trainer on the topic of LinkedIn. I knew quite a bit about LinkedIn, so I thought, but gained so much more useful knowledge from Teds teachings. It was one of the best investments I have made in my social media education. LinkedIn is changing constantly and is getting better all the time. Ted is on top of all the new changes and is really passionate about LinkedIn and its use as a viable business-building tool. He teaches in a very down-to-earth manner, which I like, and he is very integral in his methodologies. I believe there is a very good window of opportunity in building a successful LinkedIn platform and Ted Prodromou can help you do that.

MAGGIE HOLBIK, BUSINESS AND SOCIAL MEDIA COACH, WWW.MAGGIEHOLBIK.COM

Ted Prodromou absolutely blows my mind on the topic of LinkedIn. Our company teaches entrepreneurs all over the globe on LinkedIn prospecting, but whenever I have the opportunity to learn from Ted, I JUMP at it. This book is a must-read and I guarantee that if you take action on his teachings, then in a short amount of time, you will have more opportunity than youll know what to do with!

CORY MICHAEL SANCHEZ, CO-FOUNDER OF MOJOVIDEOMARKETING.COM

This is a game-changing book on LinkedIn that is not to be read but to be DIGESTED! Ted is truly a pioneer and thought leader in the LinkedIn space! If you want to be relevant and highly competitive in this constantly changing market place you NEED to GET THIS BOOK TODAY!

IRA ROSEN, CO-FOUNDER OF MOJOVIDEOMARKETING.COM

Entrepreneur Press Publisher Cover Design Andrew Welyczko Production and - photo 1

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2015 by Entrepreneur Media, Inc.

All rights reserved.

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

ebook ISBN: 978-1-61308-304-8

This book is dedicated to my parents, Sophia and Ted Prodromou. You continue to inspire me every day, and Im thankful I had two loving parents who taught me how to be successful in life. I love you and miss you, Mom and Dad.

Contents

by James Malinchak A s the Big Money Speaker Ive had the privilege to - photo 2

by James Malinchak

A s the Big Money Speaker Ive had the privilege to train thousands of authors - photo 3

A s the Big Money Speaker, Ive had the privilege to train thousands of authors, trainers, consultants, infopreneurs, consultants, coaches, speakers, and entrepreneurs on the importance of building their business and careers the right way.

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