Stacey Weckstein - Magnify Your Purpose: an Introverts Guide to Creating a Coaching Business that Reflects Who You Are

Stacey Weckstein

NEW YORK

LONDONNASHVILLEMELBOURNEVANCOUVER

M AGNIFY Y OUR P URPOSE

2018 Stacey Weckstein

All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or otherexcept for brief quotations in critical reviews or articles, without the prior written permission of the publisher.

Published in New York, New York, by Morgan James Publishing in partnership with Difference Press.

www.MorganJamesPublishing.com

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ISBN 978-1-68350-665-2 paperback

ISBN 978-1-68350-666-9 eBook

Library of Congress Control Number: 2017910828

Cover Layout & Interior Design by:

Megan Whitney

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This book is created by source, coming divinely through me and my gifts in this lifetime.

I am humbled and honored to travel each journey with my clients. They trust me in a way that allows them to get to the vulnerable parts of who they are in order to achieve their deepest desires and biggest passions. They truly demonstrate that you can have anything you set your mind to.

The coaching profession is both a noble and a heart-centered pursuit. Many coaches find their way into the industry out of a love for other people and a desire to serve, and I find it incredibly heartening to see how the career of coaching is booming as an industry.

However, Ive also read some troubling statistics, like how most professional coaches earn less than $10,000 a YEAR as a coach. So it makes you wonder, whats happening? If there is such a need for coaches in the world, and if these coaches loves to serve people, why arent they making money from their coaching?

In my 25 years of training Health Coaches as the founder and director of the Institute for Integrative Nutrition, what Ive discovered is this: The same traits that make someone an excellent coach are generally the same traits that hold them back.

Their ability to be quiet, take a back seat, and listen is what keeps them shy and in the corner. What makes them keen and attentive to anothers persons problems are what keep them from wanting to speak up and offer their services at a price.

In Magnify Your Purpose, Stacey makes a case for how each entrepreneur deserves a profit for following their passion, as well as how to take the traits that make you an excellent coach and repurpose those same traits to allow you to become an excellent business owner.

At Integrative Nutrition, we teach the concept of bio-individuality in nutrition theres no one diet that works for everyone. And what I see Stacey do so brilliantly here is apply that same concept to running a business creating a business thats so uniquely you, rather than one that fits the traditional mold.

If youve been struggling to make your coaching practice a success, if youve felt that your gifts in some ways hold you back, I implore you to keep reading this book. In the pages, youll not only find companionship, but also an experienced explanation of how you can reverse your situation to become a highly successful and confident coach and business owner.

Joshua Rosenthal

Founder and Director, Integrative Nutrition

What do you want to be when you grow up? Its the question we all hear, starting from a very young age. I never had an answer and now I know why: I have always been a gal who made it up as I went along.

All my life, Ive gravitated toward the things that interested me, even if they didnt make any sense in the context of future goals. Along the way, I had a lot of doubt about how I was going to make a career out of my work experience, the subjects I had studied, and the things I love to do.

But by age 33, all the pieces of my puzzle finally came together and made sense. It turned out that my seemingly unrelated passions, interests, and areas of expertise were the perfect combination I needed to build my coaching practice and work with my clients. Who would have thought that a background in psychology, culinary arts, retail management, holistic health coaching, and energy work would ever make sense together in a business? It was a moment of sheer bliss when I realized I could create a career and help people just by sharing the things I love to do.

When I figured out how to make all my talents relevant, to use them to tell a compelling story in order to create services I could offer my clients, not only did my career begin to feel deeply satisfying, it also attracted the type of clients who could really benefit from what I had to offer. I began operating my business from a place of knowing myself, and of bringing all my passions and purpose into one place to be of service to others.

Once I put this all together, the next thing I did was freak out. Because I knew I actually had to start doing those things , and I had no confidence in or ways of expressing myself that I thought would capture the attention of people who really needed me. I was really shy about talking to people I didnt know and trying to find something in common. The idea of starting a conversation with someone new or going to a networking event to try to get clients scared me so much it had me second-guessing the idea of creating and marketing my own business.

But I figured it out and thats why Im writing this book. I learned how to do what I love in a voice that confidently portrays who I am and what I have to offer. You can, too.

For me, as an introvert, the hardest part of bringing my creativity and my message to prospective clients was learning how to engage others and start talking about what I had to offer the world. At first, I was so timid that I only discussed my passions with the people who were closest to me my family. The problem with that was that although they loved that I had varied interests, they didnt believe my skills and passions were traditional enough to take out into the world and combine to make a career.

Watch Stacey and see what strange thing she comes up with next! There was no place for unique thinking in the small community I had set up for myself, so I felt I had no choice other than to find my voice, figure out how to make it feel compelling, get my butt out of the house, and connect with new people.

Speaking in public was an issue my whole life. I have this very distinct memory of my fifth-grade science class, where I was assigned a project that I would then have to present to the room. As it came time for my turn I could feel all the butterflies in my tummy spreading all over my body, and I wanted to throw up. The fear that my classmates would be bored or tease me about my presentation was so overwhelming that when I went to the front of the room I literally forgot my own name. Now I had proven my fears right! As a result, there were years when I wouldnt do a live presentation without notes to read so I could look down and forget that anyone was watching me. That has since changed.