Crafty
Superstar
MAKE CRAFTS ON THE SIDE,
EARN EXTRA CASH AND
BASICALLY
HAVE IT ALL
By Grace Dobush
Crafty Superstar. Copyright 2009 by Grace Dobush. Manufactured in China. All rights reserved. The art in the book is for personal use of the reader. By permission of the author and publisher, they may be either hand-traced or photocopied to make single copies, but under no circumstances may they be resold or republished. It is permissible for the purchaser to make the projects contained herein and sell them at fairs, bazaars and craft shows. No other part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote a brief passage in review. Published by North Light Books, an imprint of F+W Media, Inc., 4700 East Galbraith Road, Cincinnati, Ohio 45236. (800) 289-0963. First edition.
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Library of Congress Cataloging-in-Publication Data
Dobush, Grace.
Crafty superstar: make crafts on the side, earn extra cash, and basically have it all / Grace Dobush. 1st ed.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60061-320-3 (pbk. : alk. paper)
ISBN 13: 978-1-44030-791-1 (EPUB)
1. Handicraft industries United States Management Handbooks, manuals, etc. 2. Home-based businesses United States Management Handbooks, manuals, etc. 3. Small business United States Management Handbooks, manuals, etc. 4. Success in business United States Handbooks, manuals, etc. I. Title.
HD9999.H363U63 2009
338.4'77455 dc22
2009020378
Editor: Kristin Boys
Designer: Corrie Schaffeld
Production Coordinator: Greg Nock
Illustrators: Rob Warnick, Keith Neltner
ACKNOWLEDGMENTS
I owe everything to the killer crafters in this book. I'm also sorely indebted to many craft show organizers and the rad folks behind Craft Congress and the Summit of Awesome. (Parenthetical props go out to the ladies of Glitter, who inspired me to get crafty way back in 2000.)
But I owe an especially big thanks to Jessica F. Manack, who represents all that is good in the 412 and was a sounding board for this book from the very beginning.
Major thanks to North Light Books and all its peeps, past and present, and to Pat Jarrett (patjarrett.blogspot.com), a contributor of awesomeness and my go-to photog forever and ever.
Big ups to Brutopia in Cincinnati and Bread N Brew in Wellington, Ohio, for keeping me caffeinated throughout the gestation of this book. And, of course, to my friends and family, who were understanding when I went into hibernation and utterly supportive when I came out of it.
Introduction
SHOULD I TRY TO SELL THIS STUFF I'M MAKING?
If you're at all crafty, you've probably considered this question. The DIY aesthetic is hot, and why shouldn't you get some of that cash people would otherwise throw at a big box store? Or maybe you'd like to raise awareness and funds for a pet project whether it's rescuing cats, paying for someone's medical bills or fighting world hunger. Maybe you dream of escaping your cubicle and never going back, or maybe you just want to make a little dough to soften the blow of your credit card bills.
But you have absolutely no clue where to start.
The hundreds of successful crafters who came before you have been there. They feel your pain. They know the uncertainty of traveling a path that's barely been blazed.
That's where this book comes in. I've talked to scores of movers and shakers in the indie craft scene and distilled their vast knowledge into this cute, totable tome. Got questions about tax stuff? You'll get answers. Wonder what your prices should be? No prob. Curious about how crafters get into magazines? I'm on it.
I'm a crafter myself. During my freshman year of college I took a course on book design, which, combined with my background in printmaking, started me crafting, and I never looked back. I put my bookbinding skills to use for friends' wedding albums, then branched out into linocut cards, then started doing blank journals. I joined online craft communities and, inspired by the growing craft commerce scene, cobbled together a Web site. I reached out to established indie crafters for advice such as Sublime Stitching's Jenny Hart, who I pestered again for this book and started working the indie craft show circuit.
My business never blew up like Sublime Stitching, but I never really intended it to. My first love's always been writing. And although I absolutely love bookbinding, I can't imagine going full time with it. I prefer to keep my relationship with craft business casual.
And that's why I wrote this book. I wanted a business guide for indie crafters like me who do it themselves and want to stay that way. Whether you're just starting to explore Etsy or are trying to take your biz to the next level, Crafty Superstar will help you get where you want to go.
1
Do You DIY?
Craft's gotten so popular in the last decade that sometimes it seems like everybody and their grandma are getting on the business bandwagon. And with the dismal economic environment, lots of folks are seeking secondary (or tertiary) sources of income.
This chapter explores the reasons for the handmade craze and explains some of the terms that get tossed around. You'll also figure out what direction your biz should take by meditating on your motivations and expectations. If you just want to cash in on the handmade trend, you may be disappointed. Profits don't come easy, and there's a lot of competition in the DIY marketplace. If you need to make bucketloads of cash to have fun with craft, your heart isn't in it and buyers will be able to tell. (And this book isn't for you.) But if you really believe in yourself and the things you create, you should go for it. At worst, you lose a few bucks in Etsy listing fees. At best, you get your crafts into the hands of people around the world. Off we go!
WHY HANDMADE?
The craft world is hotness on top of hotness right now, says Garth Johnson, the man behind the blog Extreme Craft. Aside from the simple satisfaction that comes from making something yourself, there are a couple major reasons for craft's popularity.
People appreciate the personal relationships they have with makers. Lauren Bacon, co-author of The Boss of You, says the small scale of craft business is what's important about crafting. Artisanry is so incredibly valuable now because it keeps us in touch with real human relationships, she says. When I wear the earrings I bought, I've got a relationship with the person who made them.
Johnson agrees that the rise of crafts stems from a need for community. I give most of the credit for craft momentum to the organizers behind major craft fairs like Renegade, Art vs. Craft and Felt Club. These are alpha organizers who connected loose groups of people together.
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