Crafty
Superstar
MAKE CRAFTS ON THE SIDE,
EARN EXTRA CASH AND
BASICALLY
HAVE IT ALL
Grace Dobush
Cincinnati, OH
www.mycraftivity.com
Introduction
SHOULD I TRY TO SELL THIS STUFF IM MAKING?
If youre at all crafty, youve probably considered this question. The DIY aesthetic is hot, and why shouldnt you get some of that cash people would otherwise throw at a big box store? Or maybe youd like to raise awareness and funds for a pet projectwhether its rescuing cats, paying for someones medical bills or fighting world hunger. Maybe you dream of escaping your cubicle and never going back, or maybe you just want to make a little dough to soften the blow of your credit card bills.
But you have absolutely no clue where to start.
The hundreds of successful crafters who came before you have been there. They feel your pain. They know the uncertainty of traveling a path thats barely been blazed.
Thats where this book comes in. Ive talked to scores of movers and shakers in the indie craft scene and distilled their vast knowledge into this cute, totable tome. Got questions about tax stuff? Youll get answers. Wonder what your prices should be? No prob. Curious about how crafters get into magazines? Im on it.
Im a crafter myself. During my freshman year of college I took a course on book design, which, combined with my background in printmaking, started me crafting, and I never looked back. I put my bookbinding skills to use for friends wedding albums, then branched out into linocut cards, then started doing blank journals. I joined online craft communities and, inspired by the growing craft commerce scene, cobbled together a Web site. I reached out to established indie crafters for advicesuch as Sublime Stitchings Jenny Hart, who I pestered again for this bookand started working the indie craft show circuit.
My business never blew up like Sublime Stitching, but I never really intended it to. My first loves always been writing. And although I absolutely love bookbinding, I cant imagine going full time with it. I prefer to keep my relationship with craft business casual.
And thats why I wrote this book. I wanted a business guide for indie crafters like me who do it themselves and want to stay that way. Whether youre just starting to explore Etsy or are trying to take your biz to the next level, Crafty Superstar will help you get where you want to go.
Chapter 1
Do You DIY?
Crafts gotten so popular in the last decade that sometimes it seems like everybody and their grandma are getting on the business bandwagon. And with the dismal economic environment, lots of folks are seeking secondary (or tertiary) sources of income.
This chapter explores the reasons for the handmade craze and explains some of the terms that get tossed around. Youll also figure out what direction your biz should take by meditating on your motivations and expectations. If you just want to cash in on the handmade trend, you may be disappointed. Profits dont come easy, and theres a lot of competition in the DIY marketplace. If you need to make bucketloads of cash to have fun with craft, your heart isnt in itand buyers will be able to tell. (And this book isnt for you.) But if you really believe in yourself and the things you create, you should go for it. At worst, you lose a few bucks in Etsy listing fees. At best, you get your crafts into the hands of people around the world. Off we go!
WHY HANDMADE?
The craft world is hotness on top of hotness right now, says Garth Johnson, the man behind the blog Extreme Craft. Aside from the simple satisfaction that comes from making something yourself, there are a couple major reasons for crafts popularity.
People appreciate the personal relationships they have with makers. Lauren Bacon, co-author of The Boss of You, says the small scale of craft business is whats important about crafting. Artisanry is so incredibly valuable now because it keeps us in touch with real human relationships, she says. When I wear the earrings I bought, Ive got a relationship with the person who made them.
Johnson agrees that the rise of crafts stems from a need for community. I give most of the credit for craft momentum to the organizers behind major craft fairs like Renegade, Art vs. Craft and Felt Club. These are alpha organizers who connected loose groups of people together.
Buying handmade is also a stylish alternative to sweatshops and mass-produced goods. The tagline for Cinnamon Coopers business, Poise.cc, is, Id rather carry a heavy purse than a heavy conscience. She goes to great lengths to make sure all her materials are sweatshop-free. The interfacing I use is from a company in Germany, and I want all my cottons grown, dyed and printed in the U.S., Cooper says.
Nobody knows about the rise of the indie craft scene better than Faythe Levine, whose documentary, Handmade Nation, and its accompanying book have gotten rave reviews. The exciting thing about craft and DIY is that everyone can do it, she says. Theres no one saying that you have to do it one way; its about having the creative urge and following through with it. Deciding what you want to do with it afterward is up to you.
WHATS INDIE?
Indie, DIY, handmadethere are a lot of different descriptors for the hip things craftsters are creating and selling. You can discuss the semantics for ages, and some people do. (I dare you to ask what is indie? at a craft business gathering.) Some people say screen-printed T-shirts arent handmade enough to be DIY. Others include vintage wares under the indie umbrella. Some exclude items created with mainstream craft kits. Some indie crafts are one-of-a-kind. Some are made entirely from scratch. Some blur the line between fine art and traditional craft. Some blur the line between trash and treasure.
I think of indie (stemming from independent) as the visual contradiction of combining granny craft techniques with punk sensibilities. A classic example of indie craft (thats been completely co-opted by big-box stores, by the way) is a knit scarf with pink skulls on it.
PART OF THE JOY IS THE AWKWARDNESS AND OBTUSENESS OF THE WORD CRAFT. TO SOME PEOPLE, IT MEANS POM-POMS AND PIPE CLEANERS, AND TO OTHERS, A PERFECTLY MADE WOODEN ROCKING CHAIR BY SAM MALOOF.
GARTH JOHNSON
Indie craft is really similar to indie music in terms of exclusivityand irony. When its underground and exclusive, the look has the organic street cred corporate types salivate over. Eventually, the trend catches on with the general public, gets diluted and overdone, and by that point, its totally over. One of the last craft fairs that I visited, the Indie Craft Experience in Atlanta, had a bunch of representatives from big companies that flew down to sniff out the newest trends, Johnson says. I always have an intense love-hate reaction when I walk down the Martha Stewart aisle at Michaels. All of the craft supplies are achingly hip and perfect, but theyre being culled and developed by a mega-corporation.
Johnson chooses not to define craft. Part of the joy is the awkwardness and obtuseness of the word. To some people, it means pom-poms and pipe cleaners, and to others, a perfectly made wooden rocking chair by Sam Maloof. At every craft conference, people beat their chests and complain about how craft needs to be defined for everybody to move ahead. I think just the opposite, Johnson says.