marketing masters
What Others are Saying...
Connies one-on-one coaching has been invaluable in getting my business off the ground. Business planning and marketing are second nature to this pro, she thinks of everything! Connie feels like my partner and to a new entrepreneur, this is very comforting. She gives so much of herself, is very supportive and has an amazing interest in my success. Thank you Connie, I couldnt have done it without you.
Virginia Becker, Entrepreneur
electronic pet assistance directory (e-p.a.d)
When Connie Pheiff speaks, her audience listens and learns! Connie was a popular speaker at the Called Woman Conference 2013, and what a story she has to share. It is the best kind of story of allone with a surprise ending that will encourage and inspire you to discover your calling, overcome obstacles and live with passion. Connies presentation sparkles and shines with her wit and powerful story. She is going to change your life!
Lynne Watts, President/CEO, The Called Woman Conference
Connie translates the value of organizational effectiveness, inspires, and encourages others to define their personal success equation. Connie enlists support from others to accomplish individual and team goals. She strives to improve the values, behaviors, standards, and practices reflective of the entrepreneurs vision and adapts leadership style to a variety of situations. Connie empowers tomorrows workforce.
Matthew Turowski, Esq., Rosenn Jenkins Greenwald, LLP
Connie presented at the Foundation Center, Cleveland. She is an inspiration and thought leader. I learned a great deal from her to implement in my business.
Megan Quinn, Development Officer, The MetroHealth System
Connie has demonstrated impressive organizational skills. We raised over $100,000 in one week and brought in new members and couldnt have done it without her help. Throughout my travels, often the first comment made is one complimenting Connies talents and professionalism.
Lonnie Taylor, Senior Vice President,
U.S. Chamber of Commerce
Connie is dynamic... facilitating workshops for American Red Cross Chapter Leadership that was engaging, thought provoking, and inspiring! Connies expert knowledge provided answers and a call to action... her preparation, program, leadership, and pleasing personality! A+++++
Cindy Garren, Major Gifts Officer, American Red Cross
Connie delivered a flawless presentation to our Chamber business membership full of wit and wisdom with an entertaining twist. I highly recommend her presentation when you are looking to inspire all audiences.
Mari Potis, VP Events,
Greater Scranton Chamber of Commerce
Thank you, Connie. You led a really fabulous presentation. On their way out, many women were chatting about the tools and resources you provided... they were very enthusiastic going forward. Job well done!
Brynne Zaniboni, Dress for Success Worldwide-West
marketing
masters
Ready, Set, GROW Your Market
CONNIE PHEIFF
marketing masters
Ready, Set, GROW Your Market
2015 CONNIE PHEIFF.
All rights reserved. No portion of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any meanselectronic, mechanical, photocopy, recording, scanning, or other,except for brief quotations in critical reviews or articles, without the prior written permission of the publisher.
Published in New York, New York, by Morgan James Publishing. Morgan James and The Entrepreneurial Publisher are trademarks of Morgan James, LLC. www.MorganJamesPublishing.com
The Morgan James Speakers Group can bring authors to your live event. For more information or to book an event visit The Morgan James Speakers Group at www.TheMorganJamesSpeakersGroup.com .
| ISBN 978-1-63047-397-6 paperback ISBN 978-1-63047-398-3 eBook ISBN 978-1-63047-399-0 hardcover Library of Congress Control Number: 2014948650 Cover Design by: Rachel Lopez www.r2cdesign.com Interior Design by: Bonnie Bushman
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also by CONNIE PHEIFF
The Art of the Ask
Get into your fundraising groove
The Art of the Ask
A collection of fundraising letters and telephone scripts
Coaching Program by Connie Pheiff
Green Apples Impact Academy
Radio Program by Connie Pheiff
Marketing Masters
Innovate + Captivate = Convert
Meet Connie online and receive free training at
www.conniepheiffspeaks.com
In an effort to support local communities, raise awareness and funds. Connie Pheiff Speaks, Inc. donates one percent of all book sales for the life of each book to Dress for Success. Get involved today, visit www.dressforsuccess.org
DEDICATED to my husband for helping me
to recognize anything is possible.
To my children: be yourself be honest do your best
table of contents
authors note
I am a recovering executive and successfully transformed to the title of entrepreneur. But lets not use titles. I wrote this book to help business leaders transform their organization and/or transform their passion into a profession. The tools found in this book can be successfully implemented by entrepreneurs, Fortune 500 CEOs, sales teams, and nonprofit executives. The business environment is constantly ravaged with changes Marketing Masters provides creative strategies colliding the old school of marketing with todays digital strategies connecting with the NOW generation. You will immediately convert consumers to customers, relationships into partnerships, and ideas into realities.
Marketing Masters is actually quite simple, its how you...
INNOVATE CAPTIVATE = CONVERT
INNOVATE Make a change in something already established
CAPTIVATE Attract and hold the interest and attention of your potential customer
CONVERT To persuade a consumer to become your loyal customer
The teachings and stories in this book can be read from different perspectives: entrepreneurs, Fortune 500 CEOs, sales teams, and nonprofit executives.
Whether your organization is large or small, this book gives you the tools to determine if you are using smart marketing strategies. In the end, all business leaders should consider implementing the old school of marketing and creating a global presence on social media networks. Your customer needs to know, like, and respect you. And know that you serve them.
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