Advance Praise
Phillip Stuttss epic storyline of how presidential campaigns market themselves and the correlation for how this will grow your business is not only a fun read but incredibly impressive. Ive now implemented these findings with incredible success into my own business. Simply put, Phillips Undefeated Marketing System is the real deal.
James Altucher, serial entrepreneur, host of The James Altucher Show, and author of Wall Street Journal bestseller Choose Yourself
In the last 12 months, everything about marketing has changed. No one understands this better than Phillip Stutts. His vast research into consumer behavior will give you an edge against your competitors and will enable you to win big while they struggle.
Michael Hyatt, New York Times bestselling author
With the knowledge and insight that only an insider could offer, Phillip Stutts shows how presidential campaigns can take a country of 330 million people and figure out exactly which few thousand voters in which few states will make or break themand how to win those voters over. And he makes a compelling case that this methodology has a much wider application than anyone realizes.
Steve Kornacki, National Political Correspondent, NBC News
Phillip Stutts has been around over 20 years in the marketing game with Win Big Mediaand he does WIN BIG. Phillip knows the inside - out of the marketing game. Ive utilized the Undefeated Marketing Systems knowledge and techniques to win on the social media front with building my brand. Read this bookit will massively help you too.
David Meltzer, author, speaker, and entrepreneur
I utilized Phillips Undefeated Marketing System with my brand, and its helped my business thrive. This book is such an important read if you want to navigate this disruptive world by breaking through the clutter and winning at the game of marketing.
Heather Monahan, bestselling author and Founder of the Creating Confidence podcast
If great policy can lead to great politics, then great political campaign ideas can lead to great business marketing success. Phillip Stutts has written the perennial guide for setting your business apart by injecting the worlds most powerful political marketing principles into your company.
Dana Perino, former White House Press Secretary and cohost of The Five on Fox News
Many marketing strategies that business uses today were invented by presidential campaigns, including data analytics, microtargeting, war rooms, niche blogs, real - time tweets, and much more. Phillip has been at the forefront of pioneering these trends. The entertaining behind - the - scenes stories he tells here also teach how to implement winning marketing in any business.
David Meerman Scott, author of Wall Street Journal bestseller Fanocracy
Im fascinated by political marketing campaigns and how they can be applied in the business world to produce huge ROIs. The Undefeated Marketing System is a total outlier business book that provides entrepreneurs and marketers with real, actionable solutions for successful marketing. This book is relevant now and will be relevant in 25 years.
Mike Dillard, serial entrepreneur/investor and host of The Mike Dillard Podcast
Copyright 2021 Phillip Stutts
All rights reserved.
ISBN: 978-1-5445-2014-8
To Annie, my partner in this wild journey
Foreword
I called Phillip. He told me, Things have changed a lot since last week. Heres what I would focus on if I were you. And then he told me. And it worked. Its like having a super power that tells you what the world is thinking.
This is what Phillip does. Its not a magic formula. But it feels like it.
This is the most important election ever. I kept hearing that phrase over and over recently. Was it the most important ever? The answer is: maybe.
I went to newspapers.com, which has an archive of every newspaper article in the past 250 years. I searched for most important election ever.
Guess what?
Every election since 1800 was the most important election ever.
In 1844, for instance, The Democratic Party of Perry Countyassembled at the commencement of a political campaign which will terminate in one of the most important elections ever held in our country.
In 1868, Freemen of Vermont! You are called to attend the polls on Tuesday at the most important election ever held in this country.
In 1892, As all of the speakers have told you, this is surely the most important election ever.
In 1944, This is the most important election since 1860. It is more than thatit is probably the most important election ever.
Were all of these headlines wrong? No. They really were the most important elections ever. Each election is important to you, me, the candidates, other countries. We arent thinking about the elections and issues of 1832, or 1844, or 1964. We are thinking about pandemics, wars in the Middle East, our jobs, taxes, and on and on.
Without realizing it, we are also thinking whatever the campaigns want us to think. They are spending billions of dollars to spread a message. To make sure that message is repeated by people on social media or when having casual conversation with their relatives. The campaigns are spending billions of dollars so that people will be convinced that these messages are the only reasonable way to think or else this becomes the most important election ever.
For over 25 years, Phillip Stutts has been on the front lines of using a unique new technique for spreading a message that has impacted tens of millions of people. This technique never existed before. In 1940 it didnt exist. In 1852 it didnt exist. Even in 2000 it didnt exist.
It started in the 2004 US presidential campaign. Phillip spearheaded this new, unique system, and it has gotten more and more sophisticated ever since. Which is why he is among the very first and most experienced to use this system to help businesses. To help even people like me.
Phillip knows more information about you than you think. Not because he spies on you. But because you give your data to many different companies and services. If you read the fine print, youll see that this data is shared with other companies. And marketing campaigns, led by people like Phillip Stutts, get this data, understand it, and then use it to spread a message.
What information? They know when you will buy your next car, how many strawberries you ate this month, how much exercise you get, what issues your closest family members most care about. Where you are even thinking of vacationing this year.
With that data, they can send 1 message to you, and another message to your cousin, and another completely different message to a customer who lives on the other side of the country.
If this feels manipulative, it is. And it isnt. This is now how every candidate and billion - dollar company does business. This is just the way politics and successful corporate marketing work. And why not hear about the issues, products, or services that are important to me?
During the pandemic and the economic lockdowns, I called Phillip on a regular basis.