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Mark Joyner - The Irresistible Offer

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The Irresistible Offer: summary, description and annotation

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In this book, leading Internet marketing expert Mark Joyner offers a business-transforming marketing methodology. What is the common thread that runs between all of the great billion-dollar success stories from Microsoft to McDonalds? According to Mark Joyner, its Integration Marketing. Observing companies that made the leap from small to big - and big to empire - Mark shows how it was done. Then, he puts it together into a simple, innovative system for growth that any company can use to scale up to the next level - and then the next - methodically and reliably. Using real-world case studies, Joyner presents a system that lets business owners and leaders find marketing opportunities that bring in limitless customers, maximize the dollars they earn from every new customer, and steadily and strategically grow their business. Plus, Joyners methodology includes a new tool no marketer has ever had before: a way to use predictive math to gauge the likelihood of success for any marketing opportunity before anyone commits resources to a new tactic. Unlike other marketing books, Integration Marketing offers accountability, predictability, and the ability to put real dollar value on every marketing effort. Mark Joyner (Auckland, New Zealand) is one of the worlds leading Internet marketers and the former CEO of Aesop Marketing Corporation. He was an early pioneer of many of todays biggest online trends and the author of three other Wiley titles, Simpleology (9780470095225), The Great Formula (9780471778233), and The Irresistible Offer (9780471738947).

Mark Joyner: author's other books


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Table of Contents As the worlds fastest reader Guinness Book certified Ive - photo 1
Table of Contents

As the worlds fastest reader (Guinness Book certified) Ive read just about every business and marketing book in existence.The Irresistible Offer by Mark Joyner is, by far, the clearest path to business success Ive seen. If you want to make a business profitable (any business, small or large), The Irresistible Offer should be your starting point.
Howard Berg, The Worlds Fastest
Reader, Author of Maximum Speed
Reading, www.mrreader.com

A three-second sale? Absolutely! Mark Joyner shows you how to easily construct an irresistible offer that will catapult you to success. Youll learn the secrets of how to take the spot in your customers mind that your business deserves. Dont let your competitors get this information before you do.
Kenrick Cleveland, Author of Maximum
Persuasion, www.maxpersuasion.com

Mark Joyner is not only one of the smartest and most successful Internet marketers, but also someone who truly understands the value of honesty and integrity. The Irresistible Offer will open your eyes about a crucial, but often-overlooked, area of copywriting. His rule for how to find the right free bonusessomething you wont see elsewhereis worth the price of the book right there.
Shel Horowitz, Award-winning Author of
Principled Profit: Marketing That Puts
People First and Founder of the
international Business Ethics Pledge,
www.principledprofits.com

Get the offer right, and everything else becomes easy. In the right hands, this book is a prescription for millions.
Paul Myers, Editor, TalkBiz News,
talkbiznews.com

If I had to choose one modern marketing genius to learn from, it would be Mark Joyner.The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business.
Randy Gilbert, a.k.a. Dr. Proactive, Host
of The Inside Success Show,
TheInsideSuccessShow.com

The Irresistible Offer is an incredible book. There are a lot of theoretical books on marketing. Not this one. Mark Joyner delivers proven strategies based on actual results gleaned from millions of dollars in real-world testing. Anyone who follows the formulas presented is sure to quickly see incredible results.
Shawn Casey, Author of Mining Gold on
the Internet, www.ShawnCasey.com

Mark Joyner recognized the missing link in many marketing books by focusing on one of the most compelling reasons a prospect will buythe use of an irresistible offer. The Irresistible Offer is the driving force that propels a prospect to make the big decision to buy your product or service. Up until now there hasnt been a book that has focused entirely on this important but often-overlooked subject. Mark Joyner captures all of the psychology, science, and art of creating The Irresistible Offer and presents it in a very easy to understand manner. I urge you to read it.
Joe Sugarman, Chairman, BluBlocker
Corporation, blublocker.com

Im going to rave about this masterpiece to everyone I know. Even if you arent in business you can apply this to every part of your life. Its inspiring in every aspect and I urge you to read it! I guarantee it will change your life.
Sam Heyer, President of Magga Marketing,
Inc., maggamarketing.com

Mark Joyner plunges to the heart of marketingcrafting the offer you cant refuseand reveals secret after proven secret guaranteed to pump fresh power into your sales process. Anyone seriously bent on transforming their revenue stream into a wild cascade owes it to themselves to absorb and implement Marks advice.
John Du Cane, CEO, Dragon Door
Publications, www.dragondoor.com

In The Irresistible Offer, not only does Mark Joyner give step-by-step instructions on how to create powerful offers that allow you to outshine your competitors, but the real gemstone is that he tells you how to craft mind-blowing offers never before seen that scare the competition completely out of the race. If youre someone who thinks you could never sell anything to anyone, as I once did, the only way you can fail after reading this brilliant but down-to-earth marketing cornucopia is if you do absolutely nothing.
Donna Knight, Consultant, Founder of
EbookQueen.com

This amazing little book ought to be required reading for any advertising executive, politician, marketer, or even member of the clergy before they engage in any type of promotional campaign. What a wonderfully refreshing perspective!
Dr. Bill Nieporte, Pastor, Entrepreneur,
ezinesuccess.com

Ive read every book on marketing printed in the last 150 years. This is the first breakthrough in over 50 years. A truly brilliant, practical, and inspiring book. Destined to be a classic and a collectible. Its a masterpiece.
Joe Vitale, Author of The Attractor Factor,
mrfire.com

The Irresistible Offer is a remarkable book that will transform your business and personal life. Mark Joyners Great Formula is the simplest and most powerful method of achieving success Ive come across. If you follow the suggestions in The Irresistible Offer you will develop an endless stream of happy customers, eager to buy from you again and again. Mark Joyners new book is a textbook on how business should be done.
Richard Webster, Author of more than 80
books, including Seven Secrets to Success,
psychic.co.nz

Mark Joyner is pure genius and incredibly crazy: hes giving away the secrets that make marketers millions and millions of dollars. The Irresistible Offer is incredibly detailed and surprisingly very easy to read. Mark explains in simple language what you wont find in other marketing bookshow to create wealth by getting inside the mind of your customers and make your products absolutely irresistible. I couldnt put the darn thing down.
Tom Wood, CEO/President, Mastery
Media, Inc., masterytv.com

Clearly written, insightful and intelligent, The Irresistible Offer is amust readfor marketing novices and pros alike. Mark Joyner shows that his true genius lies in being able to take a complex subject and distill it down to its essence in a concise and understandable fashion. I highly recommend this book to anyone who is interested in selling online or offline.
Mel Strocen, CEO, Jayde Online Network,
exactseek.com

Genius. Joyner leans over your shoulder and delivers the missing piece to the marketing puzzle. Only a master can deliver information so clearly that the mind has no choice but to focus obsessively and devour every word. This book truly delivers the key to the entire process, and gives you examples from industry giants who used these skills you now hold in your hands to make massive fortunes. We couldnt put it down. One power-packed punch after the next had us spellbound and gave us aha moments almost every time we turned the page.
Skye & Jason Mangrum, Creators, The
Worlds First Manifestation Software,
usemanifestsoftware.com

Mark Joyners book is absolutely on the mark and brilliant. Its packed with bite-sized chunks of practical wisdom, breakthrough insights, and unique sales and marketing tips. This book will become very dog-eared and worn, so you may want to get two!
Jim Fleck, Author of
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