Table of Contents
Before You Get Started
Lets face it: books are old school.
I love to hold a book in my hands. I love the way it looks on my shelf. But if I really want to master something, I need to engage myself in its application.
Reading is one thing. Understanding is another. And proper application is a whole nother thing entirely.
If you want to sound knowledgeable at dinner parties, stopping at the level of understanding is okay.
If, however, you want to achieve something unusual (for example obscene sit-on-your-butt-for-the-rest-of-your-life wealth, Tiger Woods greatness, Mick Jagger rock stardom, Donald Trump luxury), proper application is where its at.
But dont despair!
The book you hold in your hands comes packed with a few hidden surprises to take you there (the best of which youll discover by the time you finish reading the last pages of this book, but dont peek; it will be much better that way).
simpleology: The Simple Science of Getting What You Want is merely the companion to a multimedia learning experience and some life-changing softwareall of which you can access for free.
These tools will not only help you master the information found herein, but also apply it to your daily life.
How can that be?
Check it out.
Before you get started, please enter this URL in your web browser:
http://www.FreeWebCockpit.com
It will take just a few seconds to set up your free simple ology account and youll have instant free access to the full simpleology 101 multimedia companion course and WebCockpit software.
This is essential! Weve made all of this available to you completely free of charge, so please do this now before you begin reading the book.
Then you can use it to supplement your learning; curled up in bed, in a cafe, on the bus, or wherever you want.
Enjoy the free software and multimedia experience!
Mark Joyner
March 2007
Introduction:
Getting What We Want
I have no idea what you want.
I have no business telling you what to want.
My job is to help you get itwhatever it is.
simpleology, as a system of seeing the world and acting in the world for your desired effects, will do just that. Not only will you get what you want, but youll get it faster and with the least possible effort.
Notice I said least possible effortnot easy.
If you want a bogus rah-rah self-help manual that blows a song of sunshine up your back door, then youve got the wrong book.
If you want a book that teaches you magical thinkingone that teaches you how to hope, pray, and meditate on what you want and let the universe do the work for you while you sit on your butt high on ganja and dogma, again, youve got the wrong book.
If, however, you want to get things for real, then youre in the right place.
The good news is, while youre not going to snap your fingers and watch a new house fall from the sky, getting the things you want is probably much easier than you think.
More about that shortly.
So What Do You Want?
Maybe you want a great big dream house just high enough on the hill overlooking the beach for people to look at in envy.
Maybe you want a pimped-out car that will make people turn their heads as you drive by.
Maybe you want a superhot lover who thinks youre a slice of fried heaven.
Well, right now those things are thoughts inside your mind.
Is it possible to turn those thoughts into reality?
Actually it is. In fact, everything ever made by a person started out as a thought inside someones head.
Before Bill Gates became the richest man in the world, there was a time when he was a flat broke student sitting in a chair somewhere and he had a thought
An idea
A vision
A notion
I want to start a software company.
Somehow, this thought became a reality.
Thats amazingly cool, really, when you think about it.
A thought in the head of someone just like you turned into a fantastic reality.
And this kind of thought-to-reality transformation is far from uncommon.
From the hit songs on your MP3 player, to the skyscrapers on the San Francisco skyline, to the hottest club in Tokyo, to the funky clothes on your back: All of these things began as a thought in someones mind, and their reality can be plainly observed by you right now.
As you read this book, perhaps some of the thoughts in your head could become reality, too.
Will they?
Lets find out.
There are millions of other people who, like Bill Gates, have had the notion to start a software company. What happened to them?
Well...
Some of them never started any software company at all.
Some of them started small software companies that were not very successful.
Some of them are doing something else and every day when they stare down that gulf-between-their-dream-and-what-they-want it fills them with sadness.
Some of them started companies, did millions of dollars in sales, and then ended up selling the companies off (the guy writing these words did that).
Some of them thought they had started a software company, but hadnt, and are living in asylums.
Whats the difference?
Why did the notion of one person become one reality and the notions of others become another? And why did the notions of some not become reality at all?
This book shows you, quite clearly and simply, how this came to be soand then shows you plainly and clearly how to bridge your own gap between your dreams and reality.
In the simplest sense, the answer is found in The First Law of simpleology: The Law of Straight Lines. That is, the shortest path between any two points is a straight line.
We all instinctively know this to be true, but our actions are usually radically curvy lines, or straight lines in the wrong direction.
By focusing exclusively on the simple actions that work to achieve your desired results, you get them in the fastest possible way with the least possible effort.
Thats simpleology.
You could go to Book IV right now and begin learning these practical ideas and applying them for immediate benefit. In fact, in your simpleology 101 multimedia companion course, that is our starting point. We teach you the practical side of simpleology and give you software to actually implement it in your daily life.
We start you there so you can begin to see immediate and astonishingly positive changes in your life right now.
But in the context of a print book, we can dig a little deeper into why people fall off the straight line path.
To do this, we have to take a trip together. It will be like watching a movie. But I have to warn you: This isnt a feel-good movie or a fantasy.
At times it will feel like a dime store pulp detective novel.