Ric Shreves - Joomla! Search Engine Optimization
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The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an ongoing process it doesnt stop once the site is built the book will provide reusable tips and techniques in order to understand what they have to do after the site is live,This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions.
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Copyright 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: July 2012
Production Reference: 1020712
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84951-876-5
www.packtpub.com
Cover Image by John M. Quick ( <> )
Author
Ric Shreves
Reviewers
Herbert-Jan van Dinther
Peter Martin
Acquisition Editor
Andrew Duckworth
Lead Technical Editor
Andrew Duckworth
Technical Editor
Rati Pillai
Project Coordinator
Vishal Bodwani
Proofreader
Aaron Nash
Indexers
Hemangini Bari
Tejal Daruwale
Production Coordinator
Prachali Bhiwandkar
Cover Work
Prachali Bhiwandkar
Ric Shreves is a web applications consultant and tech author. He's been building websites since the mid-90s and writing about tech for almost as long. Ric specializes in open source content management systems and has written texts on each of the big three: WordPress, Joomla!, and Drupal.
Ric is the founding partner of water&stone, a digital agency that focuses on new media and online marketing. He works with clients on digital marketing strategy and supervises the SEO implementation team. Ric lives in Bali, and divides his time between the island and Singapore.
Herbert-Jan van Dinther has been working on websites and SEO since 1999. He is currently working as a Senior IT Analyst with a large company. Herbert started website building with Mambo, Joomla!, Drupal, Typo3, and WordPress. He likes to educate people, via several of his websites, on how to use open source content management systems such as WordPress and Joomla!, and how to get them higher in search engines.
He is the author of Joomla! 1.5 SEO by Packt Publishing. You can learn more about him on www.herbertjanvandinther.com.
I would like to thank my wife and children for their patience and the time they give me while I am building websites and helping other people.
Peter Martin has a keen interest in computers, programming, sharing knowledge, and how people (mis)use information technology. He has a bachelor's degree in Economics (International Marketing Management) and a master's degree in Mass Communication.
He discovered PHP/MySQL in 2003 and Joomla!'s predecessor, Mambo CMS, a year later. Peter has his own business, www.db8.nl (founded in 2005), and he supports companies and organizations with Joomla! implementations, support, and Joomla! extension development.
Peter is actively involved in the Joomla! community where he is a member of the Community Leadership Team and Global Moderator at Joomla! forum.
Furthermore, Peter has reviewed the following Packt Publishing books:
- Joomla! 2.5 Beginner's Guide, Eric Tiggeler
- Joomla! 1.6 First Look, Eric Tiggeler
- Joomla! 1.5 Templates Cookbook, Richard Carter
His other interests are open source software, Linux (Debian, Ubuntu, and Arch Linux), plug computers, music (collecting vinyl records), and art house movies. Peter lives in Nijmegen, The Netherlands.
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Joomla! is one of the most popular open content management systems. It powers a huge number of today's websites, and is a solid choice for many businesses that want to create a compelling online presence. On today's web, where noise and competition are at their highest levels ever, simply having a great site isn't enough. If you want to be competitive online, you need to have an appreciation for search marketing, and you need fluency with the skills and strategy behind search engine optimization.
Joomla! provides only limited SEO functionality straight out of the box. In this book, we look at how you can create a search engine optimized Joomla! site using a combination of the default Joomla! tools together with a set of popular extensions for the CMS. We also explore in depth the strategy behind SEO and how to set up and prosecute a successful SEO campaign.
Search marketing is a very competitive area, and one that is constantly changing and evolving. SEO skills are in high demand. Use this book to build a solid foundation in SEO and make your Joomla! sites perform to the best of their ability.
, An Introduction to Search Engine Optimization , introduces the key concepts behind search engine optimization, including an explanation of how search engines look at websites and a glossary of terms in common usage in the SEO world.
, Configuring Joomla!'s SEO Options , focuses on how to configure Joomla! to achieve optimal SEO advantage. Each of the default SEO features is discussed at length as are server configuration issues.
, Useful Extensions to Enhance SEO , reviews the most popular SEO extensions for the Joomla! CMS, then goes on to show the installation and configuration of a sample set of free extensions.
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