Ric Shreves - Drupal Search Engine Optimization
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- Book:Drupal Search Engine Optimization
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Drive people to your site with this supercharged guide to Drupal SEO
- Learn how to create a search engine-optimized Drupal website.
- Packed full of tips to help you develop an appropriate SEO strategy.
- Discover the right configurations and extensions for SEO purposes.
In Detail
Drupal is a free and open-source content management system and content management framework written in PHP and distributed under the GNU General Public License. It is used as a back-end system for at least 1.5% of all websites worldwide ranging from personal blogs to corporate, political, and government sites. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.
Drupal SEO will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.
In Drupal SEO you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.
Drupal SEO will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.
What you will learn from this book
- Gain an understanding of how the search engines function.
- Develop an SEO strategy for your site.
- Select the most effective key phrases.
- Configure your Drupal site to be search engine friendly.
- The top extensions to enhance your Drupal sites search engine optimization.
- Execute a link building campaign.
- Develop content that advances your search marketing goals.
- What the most important factors to track with Google Analytics are.
Approach
The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an on-going process it doesnt stop once the site is built the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.
Who this book is written for
This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Drupal website.
Ric Shreves: author's other books
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Copyright 2012 Packt Publishing
All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, without the prior written permission of the publisher, except in the case of brief quotations embedded in critical articles or reviews.
Every effort has been made in the preparation of this book to ensure the accuracy of the information presented. However, the information contained in this book is sold without warranty, either express or implied. Neither the author, nor Packt Publishing, and its dealers and distributors will be held liable for any damages caused or alleged to be caused directly or indirectly by this book.
Packt Publishing has endeavored to provide trademark information about all of the companies and products mentioned in this book by the appropriate use of capitals. However, Packt Publishing cannot guarantee the accuracy of this information.
First published: September 2012
Production Reference: 1060912
Published by Packt Publishing Ltd.
Livery Place
35 Livery Street
Birmingham B3 2PB, UK.
ISBN 978-1-84951-878-9
www.packtpub.com
Cover Image by Neha Rajappan (<>)
Author
Ric Shreves
Reviewers
Surendra Mohan
Veturi JV Subramanyeswari
Acquisition Editor
Andrew Duckworth
Lead Technical Editor
Andrew Duckworth
Technical Editor
Veronica Fernandes
Copy Editor
Laxmi Subramanian
Project Coordinator
Vishal Bodwani
Proofreader
Mario Cecere
Indexer
Tejal R. Soni
Graphics
Aditi Gajjar
Production Coordinators
Prachali Bhiwandkar
Shantanu Zagade
Cover Work
Prachali Bhiwandkar
Ric Shreves is a Web Applications Consultant and Tech Author. He's been building websites and writing about technology since the mid-90s. He specializes in open source Content Management Systems and has written texts on each of the big three WordPress, Joomla!, and Drupal.
He is the Founding Partner of Water & Stone, a digital agency that focuses on new media and online marketing. He works with clients on Digital Marketing Strategy and supervises the SEO implementation team. He lives in Bali and divides his time between the island and Singapore.
Surendra Mohan is serving as Service Delivery Manager at a well-known software consulting European MNC in India.
After completing BE in 2004 from VTU, Belgaum, in the branch of ISE, he started his career as a Software Engineer with .NET technology. Later he advanced into the area of HR/Recruitment/IT Consulting/Software Development/Web Development via Global Solutions while exploring open source web technologies such as Drupal and Ubercart, handling various roles such as a Programmer, Technical Lead, Project Lead, and Technical Architect, ending up as Service Delivery Manager on Drupal.
Sree (aka Veturi JV Subramanyeswari ) is currently working as Drupal Architect at a well known software consulting MNC in India. After joining this company she served a few Indian MNCs, many start ups, and R&D sectors in various roles such as Programmer, Tech Lead, and Research Assistant. She has around eight years of working experience in web technologies covering Media and Entertainment, Publishing, Healthcare, Enterprise Architecture, Manufacturing, Public Sector, Defense Communication, and Gaming. She is also a well-known speaker who delivers talks on Drupal, Open Source, PHP, Women in Technology, and so on.
She reviewed other technical books such as Drupal 7 Multi Sites Configuration, Building Powerful and Robust Websites with Drupal 6, Drupal 6 Module development, PHP Team Development, Drupal-6-site-blueprints, Drupal 6 Attachment Views, Drupal E-Commerce with Ubercart 2.x, Drupal 7: First Look, and many more.
I would like to thank my family and friends who supported me in completing my reviews on time with good quality.
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Drupal is one of the most popular web content management systems. It powers a number of today's websites and is a solid choice for many businesses that want to create a compelling online presence. On today's Web, when noise and competition are at their highest levels ever, simply having a great site isn't enough. If you want to be competitive online, you have to have an appreciation for search marketing and you need fluency with the skills and strategy behind search engine optimization.
Drupal provides only limited SEO functionality straight out of the box. In this book, we look at how you can create a search engine optimized Drupal site using a combination of the default Drupal tools together with a set of popular extensions for the CMS. We also explore in depth the strategy behind SEO and how to set up and prosecute a successful SEO campaign.
Search marketing is a very competitive area, and one that is constantly changing and evolving. SEO skills are in high demand. Use this book to build a solid foundation in SEO and make your Drupal sites perform to the best of their ability.
, An Introduction to Search Engine Optimization, introduces the key concepts behind search engine optimization, including an explanation of how search engines look at websites together with a glossary of terms in common usage in the SEO world.
, Configuring Drupal's SEO Options , focuses on how to configure Drupal to achieve optimal SEO advantage. Each of the default SEO features is discussed at length, as are server configuration issues.
, Useful Extensions to Enhance SEO , reviews the most popular SEO extensions for the Drupal CMS, then covers the installation and configuration of an example extension.
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