Copyright 2012
Robert Kennedy Publishing Inc.
400 Matheson Blvd. West
Mississauga, ON L5R 3M1
Canada
Library and Archives Canada Cataloguing in Publication
Kennedy, Robert, 1938
Bulls eye: targeting your life for real financial wealth and personal fulfillment / Robert Kennedy.
Includes index.
ISBN 978-1-55210-126-1
1. Success. 2. Self-actualization (Psychology). I. Title.
BF637.S8K46 2012 158.1
C2011-905393-4
10 9 8 7 6 5 4 3 2 1
Distributed in Canada by:
NBN (National Book Network)
67 Mowat Ave., Suite 241
Toronto, ON M6K 3E3
Distributed in U.S.A. by:
NBN (National Book Network)
15200 NBN Way
Blue Ridge Summit, PA
17214 U.S.A.
No part of this book may be reproduced or utilized in any form or by any means, electronic, digital or mechanical, including photocopying, recording, or by any information storage and retrieval system, except where permitted by law, without prior written permission from Robert Kennedy Publishing.
All terms in this book suspected or known to be a trademark or service mark have been capitalized. Robert Kennedy Publishing Inc. cannot attest to the accuracy of this information. Use of any term or quotation should not be regarded as affecting the validity of any trademark or service mark. Where authors and experts are quoted, references to their works are made to both printed product and the publisher of that product.
The text is intended for both men and women where the masculine gender only is printed for sentence brevity. The written information in this book is for education purposes only. The advice is not intended to be used for diagnosis, treatment, or prescription of any health disorder or failure of any business or personal activity. Consult your healthcare professional if in doubt about your current level of health. The author and publisher are in no way liable for any misuse of the material.
Robert Kennedy Publishing
BOOK DEPARTMENT
MANAGING DIRECTOR
Wendy Morley
SENIOR EDITOR
Amy Land
EDITOR, ONLINE AND PRINT
Meredith Barrett
ASSOCIATE EDITOR
Rachel Corradetti
ONLINE EDITOR AND SOCIAL MEDIA COORDINATOR
Kiersten Corradetti
EDITORIAL ASSISTANTS
Brittany Seki, Chelsea Kennedy
ART DIRECTOR
Gabriella Caruso Marques
ASSISTANT ART DIRECTOR
Jessica Pensabene Hearn
EDITORIAL DESIGNER
Brian Ross
ART ASSISTANT
Kelsey-Lynn Corradetti
MARKETING COORDINATOR
Patricia DAmato
SENIOR WEB DESIGNER
Chris Barnes
Bob Proctor
Much like the Bible, which is actually 66 books under one cover, Bulls Eye is a complete library of information disguised as a single book and what a valuable book it is. If you are seeking a compilation of what is, in my opinion, some of the best information on success, then Bulls Eye should be your bible. It is so well written, so complete. Bulls Eye fascinated me, as Im sure it will you.
For the past 50 years I, too, have studied the foundational principles of a successful life. I have thousands of books in my personal library on the subject. I place Bulls Eye right up there with Napoleon Hills great work The Law of Success.
Roberts research and experience are impressive and, by anyones standard, he would be considered a very successful person. Everyone who knows him well will be quick to tell you that he has spent his entire life gathering and testing the various philosophies, skills and strategies required to create a successful life. Robert is refreshingly candid about his mistakes, which will not only help you avoid making the same ones, but will also benefit you because he has weeded out what doesnt work and documented that which he has proved does work.
Many years ago Napoleon Hill wrote, No person has a chance to enjoy permanent success until he begins to look in a mirror for the real cause of all his mistakes. Bulls Eye will become a mirror for you as it has for me.
As your eyes move from page to page, you will realize that Robert Kennedy has approached the various aspects of successful living much like a master astronomer. Hes devised theories, conducted research, collected and analyzed data, charted the planets and reported on how each one affects the others, in turn helping us understand the fundamental nature of the universe.
Bulls Eye has a tremendous beginning. In the first section, Robert opens with a power suggestion: Choose a High-Payoff Target. After decades of working in the field of personal development, I have found this to be crucial advice. The vast majority of the population doesnt even set goals, and the individuals who do, set them too low. By immersing yourself in this book, you will definitely be leaps and bounds ahead of everyone else.
From the first page of Bulls Eye to the very last, Roberts writing will open your mind to new ways of seeing the world. It will cause you to stretch. As you become familiar with his philosophy, you will realize that setting a high-payoff target does not take any more energy than the Chicken Little goals that dominate the minds of the masses, and by working smarter, hitting that target is definitely within your reach. In fact, to paraphrase the front cover of this book, failure is not an option.
I love Roberts approach in the second chapter, Make Sure Youve Got a Good Shot at Success. He wants you to begin with the idea of a big win. Robert sees no value in developing your mind for small wins and he is right on the mark. Keep in mind Robert Kennedy has rubbed shoulders with some absolute giants in business and industry. His theories are not based on pie-in-the-sky concepts that were dreamed up by him and his buddies over a few beers after a ball game.
In the chapter Prepare Yourself for a Downturn, Robert helps you anticipate and plan for the obstacles and setbacks that will inevitably come. Theres a natural rhythm in life; summer never follows summer. When you get hit with a downturn and you are prepared, you dont even have to slow down and you never quit. You can keep on keeping on.
In Scared Money Never Wins, Robert explains how the very word scared sets up a negative vibration in your mind. Scared never attracts positive. Keep in mind, energy always attracts like energy. That chapter is followed by one whose title is a suggestion every successful person would surely agree with: Apply Faith. While reading this book, your faith will continually expand. It will grow as you move from one chapter to the next. You will become more aware of the power you have within.
Throughout Bulls Eye , Robert shares several interesting stories that not only add interest and help keep you focused, but also give you an inside look at who Robert Kennedy really is. Some stories will cause you to laugh out loud, and one is quite heartrending. He does such a good job recounting these stories you will feel as if you are right there as he shares them with you.
Robert has also included in-depth interviews with a number of individuals from different professions, all of whom have enjoyed massive success. As you read through the interviews, some common themes will arise and it will become apparent that all of these successful people have followed the principles that Robert has laid out for you in this book.
But, before I give too much away, let me assure you that the further you get into Bulls Eye , the more you are going to like it. By following the strategies for applying this powerful information that Robert has laid out, you will develop an expanded awareness that will carry you to achieve any goal you set.