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Trey Guinn - Communication Essentials

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Communication Essentials: summary, description and annotation

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A first in the new Business Essentials Series, this book is packed with must-know tools and strategies for the most important business (and life) skill of allcommunication

No matter how great your knowledge, expertise or experience, poor communication skills undermine your ability to get your message across, achieve your objectives, and build crucial relationships. To advance your careerand succeed in other aspects of life, as wellbuilding theses skills is essential.

In Communication Essentials, expert Trey Guinn takes you step-by-step through the process of improvement, from understanding the importance of message clarity to specific, goal-based strategies to develop and maximize your skills.

In Part I: The Essentials, he covers the fundamentals, from why and how we communicate and what effective communication looks like to how it can all go wrong. In Part II: The Essentials Applied, he provides practical advice on identifying goals, owning your message, and anticipating how your audience will perceive you, the messenger. Finally, in Part III: Beyond the Essentials, youll find practical tips to help you communicate your way into a job, improve your digital communication, work through difficult conversations, and much more.

Packed with insights, anecdotes, exercises, and Essential Takeaways to wrap up each chapter, Communication Essentials ensures youll walk away feeling fully equipped and prepared to put your skills into action right away.

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Praise for COMMUNICATION ESSENTIALS Communication is EVERYTHING in my business - photo 1

Praise for
COMMUNICATION
ESSENTIALS

Communication is EVERYTHING in my business. I am so excited for this book to be an extra tool for those (like me) who need it.

Whitney Reynolds, Emmy nominated PBS talk show host, Whitney Reynolds Show

I read Communication Essentials in one weekend. This gem of a book is loaded with wisdom and practical insights that are immediately useful today, although I wish I had been handed it a decade ago!

Charles Leddy, Chief Executive Officer, Presidian Hotels & Resorts

Dr. Guinns book covers the foundations and principles of communication, along with practical examples and scenarios that are widely applicable to the modern workplace. Be sure to read this short and compact guide that will help you take your communication skills to the next level!

Dr. Doris Lee, Cofounder and CEO, Ponder

No matter who you are or how you spend your days, Dr. Guinn convincingly argues that communication skills are a nonnegotiable essential to healthy friendships, supervisory relationships, ones leadership capacity, or any professional endeavor. This thoughtful book is teeming with practical tips and wise counsel that I immediately deployed.

Dr. Frank Shushok, President, Roanoke College

When you think about the essentials in any subject, you want to be taught by your favorite professor or the best coach youve ever had. Dr. Guinn is both of those in one, and he will help you master the communication essentials in such a way that youll be amazed at what you learned, how effective you can become, and how much fun it was to do so.

Dr. Dub Oliver, President, Union University

Knowing your audience is the easy part. Knowing how to successfully communicate with that audience is the difficult part. Dr. Guinn has delivered a book loaded with insight and offers actionable takeaways to help a person develop and grow as an effective communicator.

Charles A. Gonzalez, Former US Representative and Texas State District Judge

A comprehensive self-help guide to communicating, Dr. Guinns book leads you through the elements of communication, why its important to communicate effectively, and provides practical tools you can use to improve your own messaging. This is an excellent read for the young professional, seasoned senior management, and anyone in between, including those wanting to simply improve their personal relationships!

John McPherson, Major, United States Air Force

Communication Essentials is a special book which has changed the way I communicate and lead. Dr. Guinns human-centered lessons and applied framework will help a lot of people lead more successful lives.

Dan Peng, Product Manager, Google

If How to Win Friends and Influence People was the most famous effective communication skills book of the twentieth century, Communication Essentials will likely be the effective communication classic of our generation. This is the book I wish I had 20 years ago, and I am happy that I have it today. I look forward to sharing it with my coworkers, friends, and family.

Korhan Bircan, Director of Engineering, Square

Every human who interacts with other humans should read this book! Dr. Guinn has successfully combined his years of teaching, research, and coaching into an engaging and insightful text that meets individuals wherever they are. An outstanding book from an exceptional and dynamic expert in human communication.

Dr. Sarah Varga, Baylor University

A must-read for those ready to unlock a higher level of professional impact. This book will shape how I approach the next chapter of my career.

Kimberly Fransham, Senior Associate Brand Manager, General Mills

This book is what you need to uplevel your communication!

Alex Magginetti, Product Management, Microsoft

Dr. Guinn brilliantly coaches his reader to success by simultaneously demonstrating how to effectively communicate through his writing and examples and by providing digestible tips and frameworks. This book is a must-read for anyone seeking greater authenticity, impact, and effectiveness in their abilities to communicate, listen, and engage.

Dr. Kristin Saboe, Industrial-Organizational Psychologist and Senior HR Leader, Boeing

In Communication Essentials, Dr. Guinn portrays his charisma and eloquence in words. This book provides a fresh approach to communication frameworks while making the information easy to read. I would recommend this book to anyone looking to improve their communication skills to advance their career.

Rodrigo Landivar, Strategy Consultant, Accenture

There are very few books which give you specific actions to follow to improve the most important life skills to accelerate your career in this highly competitive environment. A must-read for everyone who wants to create an edge for themselves in todays fast changing corporate world.

Vikas Prasad, Head Consulting SalesIndia, Amazon Web Services

This book is essential for anyone looking to communicate and connect more clearly in business and life. I cant wait to share this book with everyone I know!

Hannah Halff, Corporate Strategy, Nordstrom

Whether you are an awesome communicator or someone whos looking to improve your communications, this is the perfect book for you! Dr. Guinns book has the power to connect and inspire people to build confidence in their communication no matter what stage you are at in your career.

Carol Lee, Head of Global Compliance, Intuit

To build and strengthen our communication skills is to ultimately unlock power within ourselves to propel us forward in life when we feel stuck or ineffective. I promise you, reading Communication Essentials is an imperative investment toward your foundation and will enhance your life personally and professionally.

Kali Rae Kirkpatrick, New York Region Zone Manager, Ford Motor Company

Dr. Guinn has given us all a gift in this booka gift for improved rela-tionships, lasting friendships, a soaring meaningful career, and an overall good life. You will help yourself for life by reading Communication Essentials and absorbing all the advice Dr. Guinn provides.

D. F., Senior Technical Program Manager, Meta and former Global Strategy Consultant, Samsung

Communication Essentials reads like a friend sitting down with you over coffee, exploring how communication skills influence every part of our lives. Dr. Guinn will help you see communication not as an abstract theory, but a lifelong journey of better understanding ourselves and others.

Dr. Gary Guadagnolo, PhD, Director of Research Strategy, EAB

The perfect book for anyone eager to work on their overall communication skills and ready to start an eye-opening journey of self-reflection. Dr. Guinn not only provides very practical advice on how to improve communication, both at a professional and personal level, but he also guides the reader to understand all nonverbal aspects of communication and how they affect our relationships with ourselves and others in all areas of life.

Yndra Hurtado de la Llata, Global Partner Integration, Dell Technologies

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