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Amory Lovins - Reinventing Fire: Bold Business Solutions for the New Energy Era

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Amory Lovins Reinventing Fire: Bold Business Solutions for the New Energy Era
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Reinventing Fire: Bold Business Solutions for the New Energy Era: summary, description and annotation

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Imagine fuel without fear. No climate change. No oil spills, no dead coalminers, no dirty air, no devastated lands, no lost wildlife. No energy poverty. No oil-fed wars, tyrannies, or terrorists. No leaking nuclear wastes or spreading nuclear weapons. Nothing to run out. Nothing to cut off. Nothing to worry about. Just energy abundance, benign and affordable, for all, forever.

That richer, fairer, cooler, safer world is possible, practical, even profitable-because saving and replacing fossil fuels now works better and costs no more than buying and burning them. Reinventing Fire shows how business-motivated by profit, supported by civil society, sped by smart policy-can get the US completely off oil and coal by 2050, and later beyond natural gas as well.

Authored by a world leader on energy and innovation, the book maps a robust path for integrating real, here-and-now, comprehensive energy solutions in four industries-transportation, buildings, electricity, and manufacturing-melding radically efficient energy use with reliable, secure, renewable energy supplies.Popular in tone and rooted in applied hope, Reinventing Fire shows how smart businesses are creating a potent, global, market-driven, and explosively growing movement to defossilize fuels. It points readers to trillions in savings over the next 40 years, and trillions more in new business opportunities.Whether you care most about national security, or jobs and competitive advantage, or climate and environment, this major contribution by world leaders in energy innovation offers startling innovations will support your values, inspire your support, and transform your sense of possibility.Pragmatic citizens today are more interested in outcomes than motives. Reinventing Fire answers this trans-ideological call. Whether you care most about national security, or jobs and competitive advantage, or climate and environment, its startling innovations will support your values, inspire your support, and transform your sense of possibility.

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Acknowledgments

Research and analysis with the scope and depth of Reinventing Fire necessarily builds on the work of many others, published in thousands of references, of which nearly 800 basic ones are cited starting . Yet much of the knowledge we needed hadnt previously been published. Some came from our own three-plus decades of research and practice with a wide range of partners in all four sectors described in chapters 2 through 5. More came from a diverse group of colleagues around the world who graciously shared their learning and their networks, corrected our errors, and provided splendid companionship as we all wondered in the bewilderness. The RMI team owes a deep debt to these many contributors, including many who asked not to be named or whose forgiveness we must beg for having inadvertently overlooked them. Of course, none of them is responsible for this books content, which reflects solely the views of the authors.

RMIs Board of Trustees authorized this effort and provided helpful guidance and critiques at several stages of research and writing. Its astute counsel makes all our work possible, and we cherish our trustees indispensible service and support.

Donors

The research underlying this volumethe most ambitious effort in Rocky Mountain Institutes 30 years, occupying most of our professional staff for about a year and a halfand its release campaign were made possible by the generous philanthropy of Alice and Fred Stanback, Nationale Postcode Loterij, Robertson Foundation, RMIs Board of Trustees, Rachel and Adam Albright, Anonymous (1), Foster and Coco Stanback, Reuben and Mindy Munger, Peter Boyer and Terry Gamble Boyer, Mary Caulkins and Karl Kister, Ayrshire Foundation, Schmidt Family Foundation, RMI National Solutions Council, Sidney E. Frank Foundation, Tom Dinwoodie, Caulkins Family Foundation, Eleanor N. Caulkins, George P. Caulkins III, Mary I. Caulkins, Maxwell Caulkins, John N. Caulkins, David I. Caulkins, Mac and Leslie McQuown, Sharman and David Altshuler, Pat and Ray C. Anderson, Wiancko Family Advised Donor Fund of the Community Foundation of Jackson Hole, the Concordia Foundation, the Libra Foundation, Interface Environmental Foundation, Inc., EarthShare, Markell Brooks, Craigslist, Inc., Anonymous (2), Arkay Foundation, the Bunting Family Foundation, Unifi, Inc., Amory B. and Judy Hill Lovins, Suzanne Farver and Clint Van Zee, Argosy Foundation, Sue and Jim Woolsey, Pacific Gas & Electric Company, William Laney Thornton and Pasha Dritt Thornton, Arntz Family Foundation, the Anonymous Trust, Arjun Gupta, the Moses Feldman Family Foundation, MAP Royalty, Inc., Richard D. Kaplan, AIA, the Moore Charitable Foundation, Sandra Pierson Endy, Judith and C. Frederick Buechner, David and Patricia Atkinson, Peter H. and E. Lucille Gaass Kuyper Foundation, Chris Sawyer and Julie Ferguson Sawyer, Energy Future Holdings, Ralph Cavanagh, Esq., Family Capital Corp., Elaine and John French, and Martin and Margaret Zankel, along with the significant collective support of many other donors. We are greatly indebted to them all.

Reviewers

Rocky Mountain Institute is deeply grateful to the following experts (and to many others who preferred to remain anonymous) for generously reviewing various drafts of this book or of its four core chapters. The book benefited greatly from their diverse perspectives and insights. Any remaining errors and all content are the sole responsibility of the authors. Reviewers are listed alphabetically in each group. Current affiliations are shown for purposes of identification only, and listings imply no endorsement.

Entire book: Emily Grubert (University of Texas), Bill Joy (Kleiner Perkins Caufield & Byers), Dr. Larry Keeley (Doblin, Inc.), Phil Klein (TEDxRainier), Jane and Bill Knapp, Katherine Lorenz (Mitchell Foundation), William F. Martin (Washington Policy and Analysis, Inc.), Reuben Munger (Bright Automotive), Dr. Arthur H. Rosenfeld (University of California at Berkeley), the Shift Project team, Dr. Paul Sullivan (Georgetown University), LTG Michael Vane (U.S. Army Training and Doctrine Command).

Transportation: Dr. Stephen R. Brand (ConocoPhillips), Bill Browning, Hon. AIA (Terrapin Bright Green), Dr. Dennis Bushnell (NASA), John Casesa (Guggenheim Partners), Robin Chase (GoLoco), David R. Cramer (Fiberforge), Dr. Mike Gallagher (Westport Innovations), Billy Glover (Boeing), Dr. Christoph Grote (BMW), Dr. David Hart (EPFL/Lausanne & Imperial College), Dr. Nicholas Lutsey (University of California at Davis), Glenn Mercer (ex-partner and automotive senior practice expert at McKinsey & Company, and currently an independent consultant), Mike Ogburn (Clean Energy Economy for the Region), Clay Phillips (General Motors), Michael Roethe and colleagues (North American Council for Freight Efficiency), Don Runkle (EcoMotors) , Dr. Roger Saillant (Case Western University), Mike Simpson (National Renewable Energy Laboratory), Bill White (former mayor of Houston and U.S. deputy secretary of energy), Steve Williams (Maverick Transportation).

Buildings: Jamy Bacchus, PE (Natural Resources Defense Council), Phil Bernstein, FAIA (Autodesk AEC Solutions), Ralph Cavanagh, Esq. (Natural Resources Defense Council), Dr. Henry Cisneros (CityView), Robert Clarke (Serious Energy), Hannah Granade (Advantix Systems), Ronald Herbst, PE (Deutsche Bank AG), Donald Horn, AIA (U.S. General Services Administration), Donna Hostick (Pacific Northwest National Laboratory), Dr. Karl Knapp (MAP), Christian Kornevall (World Business Council for Sustainable Development), John A. Skip Laitner (American Council for an Energy-Efficiency Economy), Anthony E. Malkin (Malkin Holdings), Steven Meyers (Rational Energy LLC), Natalie Mims (Southern Alliance for Clean Energy), Scott R. Muldavin, CRE, CMC, FRICS (Green Building Finance Consortium), Clay G. Nesler, PE (Johnson Controls Inc.), Arah Schuur (Clinton Foundation), Gail Sturm (ProTen Realty Group), Terry Temescu (The Tanager Group), John Weale, PE (Integral Group), R. Peter Wilcox, AIA (Northwest Energy Efficiency Alliance).

Industry: Dr. Mike Bertolucci (Interface), Dr. Ron Brown (Agenda 2020 Technology Alliance), Kevin Fallon (Breosla LLC), Kenneth W. Nelson (DuPont Engineering Polymers Department), Ron Perkins, PE (Supersymmetry USA, Inc.), James K. Rogers, PE, CEM, CEA, Dan Trombley (American Council for an Energy-Efficient Economy), Cindy Voss, Paul Westbrook (Texas Instruments), Dr. Tim Xu, PE (Lawrence Berkeley National Laboratory).

Electricity: Ralph Cavanagh, Esq. (Natural Resources Defense Council), Thomas Dinwoodie (SunPower), Dr. Andrew Ford (Washington State University), TJ Glauthier (TJG Energy Associates), Dr. Ray Gogel (Current Group), Michael Greene, PE (former vice chairman of Energy Future Holdings), Keith Hay (Colorado Public Utilities Commission), David Ismay, Esq. (Farella, Braun and Martel LLP), Koof Kalkstein (formerly founder of the energy practice at Boston Consulting Group), Brendan Kirby, PE (formerly of Oak Ridge National Laboratory), Dr. Karl Knapp (MAP), Reuben Munger (Bright Automotive), Capt. Scott Pugh, USN Ret. (U.S. Department of Homeland Security).

Technical Contributors

Josh Agenbroads analysis of long-term fossil-fuel production in figure 1-3undertaken because, to our surprise, we couldnt find it in the literaturewas made possible by the generous advice of Prof. Kjell Aleklett, Dr. Mikael Hk, Jean Laherrre, Prof. Tadeusz Patzek, and especially Prof. David Rutledge. The pioneering work of Dr. David Greene and his colleagues at Oak Ridge National Laboratory underlies our analysis of oil dependences economic costs. Reuben Munger kindly got us the data on how the market prices oil and gas price volatility. Our many military mentors over decades, both uniformed and civilian, have helped us understand oils national-security burdens. Our Danish partners over decades, Prof. Niels Meyer and Prof. Jrgen Nrgrd, clarified their national data. Much of the detailed research on the whale-oil story was done by Jeff Bannon. Our understanding of energy rebound issues across the transportation, buildings, and industry chapters was greatly sharpened by the late Dr. Lee Schipper, Dr. Jonathan G. Koomey, Danny Cullenward, Steve Sorrell, and Dr. James Barrett. Dr. Schippers and Dr. Koomeys deep and diverse insights, like those of E. Kyle Datta, reverberate throughout the book.

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