Amory Lovins - Harvard business review on business and the environment

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title	:	Harvard Business Review On Business and the Environment Harvard Business Review Paperback Series
author	:
publisher	:	Harvard Business School Press
isbn10 | asin	:	1578512336
print isbn13	:	9781578512331
ebook isbn13	:	9780585184692
language	:	English
subject	Industrial management--Environmental aspects, Green movement, Social responsibility of business, Environmental protection.
publication date	:	2000
lcc	:	HD69.P6H373 2000eb
ddc	:	658.4/08
subject	:	Industrial management--Environmental aspects, Green movement, Social responsibility of business, Environmental protection.

Page i Harvard Business Review on Business and the Environment

Page ii THE HARVARD BUSINESS REVIEW PAPERBACK SERIES The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Other books in the series: Harvard Business Review on Brand Management Harvard Business Review on Breakthrough Thinking Harvard Business Review on the Business Value of IT Harvard Business Review on Change Harvard Business Review on Corporate Governance Harvard Business Review on Corporate Strategy Harvard Business Review on Crisis Management Harvard Business Review on Effective Communication Harvard Business Review on Entrepreneurship Harvard Business Review on Knowledge Management Harvard Business Review on Leadership Harvard Business Review on Managing High-Tech Industries Harvard Business Review on Managing People Harvard Business Review on Managing Uncertainty Harvard Business Review on Managing the Value Chain Harvard Business Review on Measuring Corporate Performance Harvard Business Review on Negotiation and Conflict Resolution Harvard Business Review on Nonprofits Harvard Business Review on Strategies for Growth

Page iii Harvard Business Review on Business and the Environment A HARVARD BUSINESS REVIEW PAPERBACK

Page iv Copyright 1991, 1993, 1994, 1995, 1996, 1999, 2000 President and Fellows of Harvard College All rights reserved Printed in the United States of America 04 03 02 01 00 5 4 3 2 1 All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise without the prior written permission of the copyright holder. The Harvard Business Review articles in this collection are available as individual reprints. Discounts apply to quantity purchases. For information and ordering, please contact Customer Service, Harvard Business School Publishing, Boston, MA 02163. Telephone: (617) 783-7500 or (800) 988-0886, 8 A.M. to 6 P.M. Eastern Time, Monday through Friday. Fax: (617) 783-7555, 24 hours a day. E-mail: custserv@hbsp.harvard.edu. Library of Congress Cataloging-in-Publication Data Harvard business review on business and the environment. p. cm. (The Harvard business review paperback series) Includes index. ISBN 1-57851-233-6 (alk. paper) 1. Industrial managementEnvironmental aspects. 2. Green movement. 3. Social responsibility of business. 4. Environmental protection. I. Harvard business review. II. Title: Business and the environment. III. Series. HD69.P6H373 2000 658.4'08dc21 99-28451 CIP The paper used in this publication meets the requirements of the American National Standard for Permanence of Paper for Publications and Documents in Libraries and Archives Z39.48-1992.

Page v Contents A Road Map for Natural Capitalism Amory B. Lovins, L. Hunter Lovins, and Paul Hawken 1 Bringing the Environment Down to Earth Forest L. Reinhardt 35 Growth Through Global Sustainability: An Interview with Monsanto's CEO, Robert B. Shapiro Joan Magretta 59 It's Not Easy Being Green Noah Walley And Bradley Whitehead 85 Beyond Greening: Strategies for a Sustainable World Stuart L. Hart 105 Green and Competitive: Ending the Stalemate Michael E. Porter And Claas Van Der Linde 131 Recycling for Profit: The New Green Business Frontier David Biddle 169 The Case of the Environmental Impasse Alissa J. Stern 201 About the Contributors 229 Index 235

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