Bruce C. Brown - How to Build Your Own Web Site with Little or No Money: The Complete Guide for Business and Personal Use

How to Build Your Own Web Site With Little or No Money:

The Complete Guide for Business and Personal Use

By Bruce C. Brown

Includes bonus content on the Web!

EXTRA MATERIAL! Take a closer look at HTML examples & what they generate at

http://www.atlantic-pub.com/extras/buildwebsite/bonus.htm

How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use

Copyright 2010 Atlantic Publishing Group, Inc.
1210 SW 23rd Place Ocala, Florida 34471 Phone 800-814-1132 Fax 352-622-1875

Web site:

SAN Number: 268-1250

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be sent to Atlantic Publishing Group, Inc., 1210 SW 23rd Place, Ocala, Florida 34471.

Library of Congress Cataloging-in-Publication Data

Brown, Bruce C. (Bruce Cameron), 1965

How to build your own web site with little or no money : the complete guide for business and personal use / by Bruce C. Brown.

p. cm.

Includes bibliographical references and index.

ISBN-13: 978-1-60138-304-4 (alk. paper)

ISBN-10: 1-60138-304-5 (alk. paper)

1. Web site development--Amateurs manuals. I. Title.

TK5105.888.B768 2009

006.76--dc22

2009040371

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: The publisher and the author make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation warranties of fitness for a particular purpose. No warranty may be created or extended by sales or promotional materials. The advice and strategies contained herein may not be suitable for every situation. This work is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional services. If professional assistance is required, the services of a competent professional should be sought. Neither the publisher nor the author shall be liable for damages arising herefrom. The fact that an organization or Web site is referred to in this work as a citation and/or a potential source of further information does not mean that the author or the publisher endorses the information the organization or Web site may provide or recommendations it may make. Further, readers should be aware that Internet Web sites listed in this work may have changed or disappeared between when this work was written and when it is read.

A few years back we lost our beloved pet dog Bear, who was not only our best and dearest friend but also the Vice President of Sunshine here at Atlantic Publishing. He did not receive a salary but worked tirelessly 24 hours a day to please his parents.

Bear was a rescue dog who turned around and showered myself, my wife, Sherri, his grandparents Jean, Bob, and Nancy, and every person and animal he met (well, maybe not rabbits) with friendship and love. He made a lot of people smile every day.

We wanted you to know a portion of the profits of this book will be donated in Bears memory to local animal shelters, parks, conservation organizations, and other individuals and nonprofit organizations in need of assistance.

Douglas and Sherri Brown

PS: We have since adopted two more rescue dogs: first Scout, and the following year, Ginger. They were both mixed golden retrievers who needed a home.

Want to help animals and the world? Here are a dozen easy suggestions you and your family can implement today:

• Adopt and rescue a pet from a local shelter.
• Support local and no-kill animal shelters.
• Plant a tree to honor someone you love.
• Be a developer put up some birdhouses.
• Buy live, potted Christmas trees and replant them.
• Make sure you spend time with your animals each day.
• Save natural resources by recycling and buying recycled products.
• Drink tap water, or filter your own water at home.
• Whenever possible, limit your use of or do not use pesticides.
• If you eat seafood, make sustainable choices.
• Support your local farmers market.
• Get outside. Visit a park, volunteer, walk your dog, or ride your bike.

Five years ago, Atlantic Publishing signed the Green Press Initiative. These guidelines promote environmentally friendly practices, such as using recycled stock and vegetable-based inks, avoiding waste, choosing energy-efficient resources, and promoting a no-pulping policy. We now use 100-percent recycled stock on all our books. The results: in one year, switching to post-consumer recycled stock saved 24 mature trees, 5,000 gallons of water, the equivalent of the total energy used for one home in a year, and the equivalent of the greenhouse gases from one car driven for a year.

Dedication

This book is dedicated to my beautiful wife, Vonda.
In June, we celebrated our 25th wedding anniversary, and Im looking forwarding to sharing the next 25 years and many more of my life with you. I cant put into words how important you are to me, or how deeply I love you.
Thank you for making my life complete!

Its going to be legendary.

Barney

A haiku is just like a normal American poem,
except it doesnt rhyme and its totally stupid.

Mr. Garrison

Theres a time and a place for everything, and its called college.

Chef

Table of Contents

Foreword

Launching or managing a business in todays economy can be an exceptional challenge. As the market becomes more competitive than ever, businesspeople are forced to reduce costs and come up with creative strategies to continue marketing and maintain sales.

Recently, the Web has evolved into the fastest growing marketplace, and businesses or individuals who do not have a Web presence are losing an enormous share of the market.

You have probably picked up this book because you are looking to build a Web site for your business on a budget, or perhaps you are interested in finding creative ways to improve the current Web site you may already have. No matter the size of your business or your field, How to Build Your Own Web Site With Little or No Money: The Complete Guide for Business and Personal Use is an essential tool for business owners who wish to launch a professional-looking and functional Web site without investing in expensive Web design companies.

My best advice for building a highly professional and great-looking Web site is to hire a professional Web site designer. Aside from their experience, vision, and skills with tools and aesthetics, an experienced Web site designer will pay for itself by saving you time and projecting your business ahead of your competition. However, if you elect to design your own Web site without assistance from a professional, below are some tips in addition to the invaluable information this book contains.