Sam Harrison - IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
Here you can read online Sam Harrison - IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 2010, publisher: F+W Media, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Romance novel
Science fiction
Adventure
Detective
Science
History
Home and family
Prose
Art
Politics
Computer
Non-fiction
Religion
Business
Children
Humor
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
- Book:IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
- Author:
- Publisher:F+W Media
- Genre:
- Year:2010
- Rating:4 / 5
- Favourites:Add to favourites
- Your mark:
IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
Dont let your creative ideas get picked apart and put down!
If youre like most creative people, chances are high that youve had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. Youll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, youll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in.
Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved.
-Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Sam Harrison: author's other books
Who wrote IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers? Find out the surname, the name of the author of the book and a list of all author's works by series.
IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Font size:
Interval:
Bookmark:
A GLANCE AT WHAT ideaSELLERS
are saying INSIDE THIS BOOK:
Too often we feel compelled to present every thread of our research, and in the process, we lose our focus. And if we lose focus, we lose the client.
Going into a presentation with the spark of somethingand letting the group contribute to the energy of the idea and make it their own is almost always more successful for us. Trish Berrong,
I have watched parades of creative people destroy their own work after the client finally buys into their ideas. They blab themselves right out of a clients approval. If they finally say yes, then say thank youand leave the room with your idea sold.
If you choose to use theatrics in client presentations, my advice is to make it personal, make it memorable and leave with a laugh, often at your own expense.
A great presentation will give the client all the tools he or she needs to then turn around and sell the idea internally.
Its OK to sometimes say no or I dont know. Creative people get into the most trouble by promising what they cant deliver or by trying to give an answer when they dont have one.
Nothing replaces practice, even if youre a natural-born salesperson. Theres a difference between knowing what youve created and knowing how to sell it.
By using stories in presentations, were enticing people to follow along. Stories say come this way, take that hill, believe in something better.
We not only have to speak the language of business, we have to know that business. If we really want to sell an idea, we have to saturate ourselves, immerse ourselves and know what these things mean to the clients customers.
Too many presentations look like they have been put together by lawyers. The presenter takes all the reason why a client should buy and lists them, hoping one will hit a homerun. It seldom works. The secret of a good presentation is sacrifice.
If they feel they birthed it, they cant kill it. If you truly collaborate with your client, theres a good chance youll sell your strongest ideas without having them watered down.
When presenting, we work to create an experience and help clients visualize ideas as reality.
The more you pitch, the more you learn to make sure the right ideas are right for the client and the product youre pitching. You have to believe in what youre doing and not get bitter.
idea SELLING
SUCCESSFULLY PITCH YOUR
CREATIVE IDEAS TO BOSSES, CLIENTS
AND OTHER DECISION MAKERS
Sam Harrison
Cincinnati, Ohio
WWW.HOWDESIGN.COM
Sign up for our newsletter and receive special offers, access to free content, and information on the latest new releases and must-have designing resources! Plus, receive a coupon code to use on your first purchase from MyDesignShop.com for signing up.
or visit us online to sign up at
http://howdesign.com/ebook-promo
ideaSELLING. Copyright 2010 by Sam Harrison. Manufactured in the United States of America. All rights reserved. No other part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published by HOW Books, an imprint of F+W Media, Inc., 4700 East Galbraith Road, Cincinnati, Ohio 45236. (800) 289-0963. First edition.
For more excellent books and resources for designers, visit www.howdesign.com.
14 13 12 11 10 5 4 3 2 1
Distributed in Canada by Fraser Direct
100 Armstrong Avenue
Georgetown, Ontario, Canada L7G 5S4
Tel: (905) 877-4411
Distributed in the U.K. and Europe by David & Charles
Brunel House, Newton Abbot, Devon, TQ12 4PU, England
Tel: (+44) 1626-323200, Fax: (+44) 1626-323319
E-mail: postmaster@davidandcharles.co.uk
Distributed in Australia by Capricorn Link
P.O. Box 704, Windsor, NSW 2756 Australia
Tel: (02) 4577-3555
The cataloging-in-publication data for this book can be found on record at the Library of Congress.
EDITED BY amy schell owen
DESIGNED BY grace ring (BASED ON A DESIGN BY KARLA BAKER)
PRODUCTION COORDINATED BY greg nock
To Hope, worlds best salesperson.
about the author.
Greg Newington, www.newingtonphotography.com
Sam Harrison has successfully pitched ideas for more than twenty years in creative agency, corporate, freelance and consulting roles. He was a senior vice president of creative services and branding for an S&P 500 company and has worked with such clients and associates as NFL, Major League Baseball, Hallmark, Hasbro and John Denver Environmental Groups.
He provides creativity-related talks, seminars and coaching to agencies, firms and associations throughout North America and beyond. He also teaches creativity, idea-pitching and writing classes at Portfolio Centers graduate studies program.
He is the author of IdeaSpotting: How to Find Your Next Great Idea and Zing! Five Steps and 101 Tips for Creativity on Command.
He can be reached at www.zingzone.com and sdh@mindspring.com.
SELLING BRINGS IDEAS TO life .
My first book, Zing!, introduced a five-step method for generating ideas. Heres how that process looks:
table
OF CONTENTS
how to deal with
DECISION MAKERS .
begin by boosting
YOUR BELIEVABILITY .
learn by asking
ALL THE RIGHT QUESTIONS .
find out what clients want
BY LISTENING .
success = opportunity
+ PREPARATION .
how to present
A POWERFUL PITCH .
how to handle
OBJECTIONS .
and then its
FOLLOW-UP AND MORE .
Its useless to be a creative, original thinker unless you can also sell what you create.
Management cannot be expected to recognize a good idea unless its presented to them by a good sales person.
David Ogilvy, ADVERTISING PIONEER
Theres no correlation between how good your idea is and how likely your organization will be to embrace it. None. Its not about good ideas. Its about selling those ideas and making them happen. If youre failing to get things done, its not because your ideas suck. Its because you dont know how to sell them.
Seth Godin, MARKETING EXPERT
Everyone lives by selling something.
Robert Louis Stevenson, NOVELIST AND POET
ITS NOT ENOUGH TO HAVE IDEAS.
You also have to sell those ideas.
Having ideas slammed down and stomped dead is the very definition of No Fun. Idea rejection makes us sad, mad and crazy enough to gnaw on tree trunks and laugh hysterically at inappropriate times.
We scream to rafters about how clients just dont get it. We rave about how our ideas would make it to the finish line if we only had more time, more money or more creative decision makers.
The problem, however, isnt decision makers, budgets or time. The problem is our selling skills. We know all about how to generate ideas. We dont know nearly enough about how to sell those ideas.
Font size:
Interval:
Bookmark:
Similar books «IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers»
Look at similar books to IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Discussion, reviews of the book IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.