Sam Harrison - IdeaSpotting: How to Find Your Next Great Idea
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idea SPOTTING
How to Find Your Next Great Idea
Sam Harrison
HOW
BOOKS
an imprint of f+w publications
CINCINNATI, OHIO
IdeaSpotting. Copyright 2006 by Sam Harrison. Manufactured in the United States of America. All rights reserved. No other part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher, except by a reviewer, who may quote brief passages in a review. Published by HOW Books, an imprint of F+W Publications, Inc., 4700 East Galbraith Road, Cincinnati, Ohio 45236. (800) 289-0963. First edition.
09 08 07 06 05 5 4 3 2 1
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Library of Congress Cataloging-in-Publication Data
Harrison, Sam, 1954
Ideaspotting : how to find your next great idea / by Sam Harrison.-- 1st ed.
p. cm.
Includes bibliographical references.
ISBN-13: 978-1-58180-800-1 (pbk. : alk. paper)
1. Creative ability in business. 2. Creative thinking. I. Title.
HD53.H375 2006
650.14--dc22
2005033311
EDITED BY amy schell
DESIGNED BY karla baker
PRODUCTION COORDINATED BY greg nock
Sam Harrison has more than twenty years of experience in creative agency, corporate, freelance, and consulting roles. He was senior vice president of creative services for an S&P 500 company and has worked with such clients and associates as the NFL, Major League Baseball, Hallmark, Hasbro and John Denver Environmental Groups.
He now teaches writing and creativity classes at a graduate studies program in Atlanta, and provides consulting and seminars to agencies, firms and associations across the country. He is also the author of Zing!: Five steps and 101 tips for creativity on command. He can be reached at .
For Hope.
SO WHY SIT THERE?
OF POSSIBILITY.
WHAT YOU GET.
OPEN EARS.
DONT ASK THE QUESTION STAY THE FOOL.
LAUGH, CRY AND SCREAM
IF A VISION DRIFTS IN SKETCH IT OUT.
AND YOUR NEXT IDEA MAY BE JUST OVER THE FENCE.
GONNA CALL?
SPOT WHAT YOU CAN DO TO SALVAGE THEM.
KEEPERS.
STUMBLE OVER ANOTHER.
A HIBISCUS.
WITH THE ENDS KICKED OUT.
IF YOU DONT TRAVEL YOU ONLY READ ONE PAGE.
AND MAKE THE MOST OF WHAT YOUVE GOT.
YOU CAN SPOT IDEA AFTER IDEA AFTER IDEA.
NOT A TRAINSPOTTER.
Trainspotter is British slang for a dull, obsessive guy whose hobby is standing for hours on station platforms, meticulously recording the serial numbers of train cars passing by.
If the British call you a trainspotter, theyre likely calling you a loser.
IdeaSpotters, on the other hand, are surefire winners. The only thing they have in common with trainspotters is a predilection for notebooks.
Rather than record engine numbers, IdeaSpotters capture ideas. Lots of ideas. And you wont see IdeaSpotters planted on platforms, patiently waiting for these ideas to appear. Truth is, they dont stand any place for very long.
IdeaSpotters are over here one day, over there the next. Exploring new places. Making new connections. Uncovering new insights.
This little book puts you in touch with IdeaSpottersdesigners and writers, artists and illustrators, marketers and salespeople, CEOs and diplomats, scientists and inventors, event planners and product developers, athletes and actors, chefs and musicians, philosophers and educators. And dozens of other creative folks.
Succinct examples and quick exercises help you discover the secrets and techniques of IdeaSpotters. Youll learn how theyve explored life and made associations. Youll see how and where theyve found great ideas.
You can drift toward becoming the trainspotting type by sitting where youre sitting, doing what youre doing and getting what youre getting.
Or you can start becoming an IdeaSpotter by climbing aboard. Because this train is leaving the station.
NOBODY SPOTS hot ideas in cold offices. SO WHY SIT THERE?LOOK BEYOND THE OBVIOUS
AND OBLIGATORY.
Uncover new territory. Discover new thoughts.
Dive in. Dig deep.
We must go beyond textbooks,
go out into the bypaths
and untrodden depths of the wilderness
and travel and explore and tell the world
the glories of our journey.
John Hope Franklin, HISTORIAN
Exploration is the essence
of the human spirit.
Frank Borman, ASTRONAUT
In wisdom gathered over time, I found that every experience is a form of
exploration.
Ansel Adams, PHOTOGRAPHER
Gather and pass on what comes from the depths.
Paul Klee, artist
Klee compared creative people to trees, extending roots of perception to draw in the nourishment of experience. Nutrition flows through trunks and branches, sprouting ideas.
CONNECT DOTS. BUILD BRIDGES.
SPARK CHAIN REACTIONS. AMALGAMATE. ALCHEMIZE.
Creativity is the power to connect the seemingly unconnected.
William Plomer, AUTHOR
When we try to pick out anything by itself,
we find it hitched to everything else in the universe.
John Muir, NATURALIST
The web of our life is of a mingled yarn...
William Shakespeare
THE FACTS ARE BEFORE YOU?
Theres nothing wrong with backbone data. Or raw statistics. Or bedrock demographics. Theyre fine as far as they go.
The problem is, they dont go far enough. Not if youre looking for information instead of data. And insights instead of information.
IN-FORM OR IN-SIGHT?
To spot ideas, you want insights. Lots of them. Because ideas arent spotted in forms. Theyre spotted in sightsthose revelatory insights seized only when you roam new turfs, meet new people and have new experiences.
LIGHT BULBS WERENT INVENTED BY EXPLORING CANDLES.
IRON SHIPS WERENT MADE BY EXPLORING WOOD BOATS.
SKYSCRAPERS WERENT DESIGNED BY EXPLORING BUNGALOWS.
WALKMANS WERENT INVENTED BY EXPLORING TURNTABLES.
CELL PHONES WERENT CONCEIVED BY EXPLORING LAND LINES.
MACS WERENT DESIGNED BY EXPLORING CLUNKY, DULL PCS.
TO GET PAST WHATS STIFLING YOU, MOVE BEYOND WHATS STARING YOU IN THE FACE.
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