Table of Contents
Additional titles in Entrepreneurs Startup Series
Start Your Own
Bar and Tavern
Bed & Breakfast
Business on eBay
Business Support Service
Car Wash
Child-Care Service
Clothing Store
Coin-Operated Laundry
Consulting
Crafts Business
e-Business
e-Learning Business
Event Planning Business
Executive Recruiting Service
Freight Brokerage Business
Gift Basket Service
Growing and Selling Herbs and Herbal Products
Home Inspection Service
Import/Export Business
Information Consultant Business
Law Practice
Lawn Care Business
Mail Order Business
Medical Claims Billing Service
Personal Concierge Service
Personal Training Business
Pet-Sitting Business
Restaurant and Five Other Food Businesses
Self-Publishing Business
Seminar Production Business
Specialty Travel & Tour Business
Staffing Service
Successful Retail Business
Vending Business
Wedding Consultant Business
Wholesale Distribution Business
Preface
Have you ever stopped to think about how much time you spend cleaning things? Your house, your car, your clothesthe list goes on and on. And how often have you wished there were some magic way to get your cleaning chores done so you could move on to the activities you really enjoy?
That mind-set is behind one of the most lucrative and recession-resistant industries in America: cleaning. Certainly you look at cleaning in a less-than-enchanted light as youre toiling through your own kitchen and bathrooms on a Saturday when youd rather be going to the movies. But mopping, vacuuming, and polishing all take on quite a different connotation when theyre the foundation for a business that can provide you with a secure financial future. That business is a cleaning service, and the industry is rich with a variety of markets ranging from residential to industrial, from basic to high-tech.
Regardless of the industry niche you choose, one of the appealing aspects of a cleaning service is the opportunity for repeat businesswhen things get cleaned, they usually get dirty and have to be re-cleaned. Its a wonderful, inevitable cycle that means regular revenue for a cleaning business.
You may already know what type of cleaning business you want to start, or you may still be exploring your options. This book will give you the information and tools you need to start a residential cleaning service, a commercial janitorial service, and a carpet cleaning business. It will also introduce you to a variety of specialty cleaning services that will work as independent operations or adjuncts to another cleaning business.
This guide is structured to take you step-by-step, starting with your decision to start a cleaning service through running a successful, profitable operation. It begins with an introduction to the industry, a look at how successful operators got their starts, and some basic business planning elements. Next, it looks at specific types of cleaning services, including a residential cleaning service, janitorial service, carpet and upholstery cleaning service, and other specialty cleaning businesses. Then it discusses various startup and operational issues, such as your legal structure, insurance, location, vehicles, personnel, purchasing, equipment, and financial management.
Its a good idea to read every chapter in this book, whether you think it applies to the particular business you want to start or not. For example, even if youre planning to start a residential cleaning service, you may pick up some good ideas from the chapters on janitorial and carpet cleaning services. And when you read about other cleaning businesses, you may decide to offer similar services.
Because the best information about business comes from people who are already in the trenches, we interviewed successful cleaning service business owners who were happy to share their stories. Their experience spans all types of cleaning service operations, and several of them are examples themselves of how to blend more than one type of operation into a successful business. Throughout the book, youll read about what worksand doesntfor these folks, and how you can use their techniques in your own business.
Youll also learn what the cleaning service business is really like. The hours can be flexible, but theyre usually long. The profit margins are good, but only if youre paying attention to detail. The market is tremendous, but youll have a substantial amount of competition, which means you need a plan to set yourself apart.
Like anything else, theres no quick path to success. The cleaning service business takes hard work, dedication, and commitment. Its not glamorous; in fact, one of the biggest challenges youll face is the industrys menial image. But by investing your time, energy, and resources, you can be the one who is truly cleaning up, both literally and figuratively.
An Introduction to Cleaning Services
No matter what it is, if it can get dirty, chances are someone will be willing to pay you to clean it. And thats why few industries can claim the variety and depth of opportunities that professional cleaning can.
The cleaning industry has two primary market groups: consumer and commercial. The consumer arena consists primarily of residential cleaning services (traditionally known as maid services), along with carpet cleaners, window cleaners, and a variety of other cleaning services required on a less frequent basis. The commercial arena is dominated by janitorial services, which typically provide a wider range of services than residential services, along with other cleaning companies, such as carpet and window cleaners, that target businesses rather than individual consumers. While its recommended that you decide on a niche and concentrate on building a business that will serve your chosen market, its entirely realistic to expect to be able to serve multiple markets successfully.
With all this opportunity, what does the competition look like? Glance through your telephone directory or do a local internet searchthe number of cleaning services may make you think the market is already flooded and theres no room for you. Thats not true.
First, anyone can list in the Yellow Pages just by having a business telephone line. A mere listing doesnt mean the company is offering quality service to the market youre targeting. Anyone can get on the internet by setting up a website. And while a website is an important part of being in business today, simply having a website doesnt mean you have a competitive business.
Second, the demand for cleaning services is tremendous. Plenty of residential cleaning companies have waiting lists for clients because they simply cant serve the entire market. Many carpet cleaners and other types of specialized cleaning services arent full-time operations and therefore dont offer serious competition. And a significant number of janitorial services are mom-and-pop operations run by people who want just enough work to earn a living.