Jo Lindsay - Consuming Families: Buying, Making, Producing Family Life in the 21st Century

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Consuming Families

This book explores contemporary families as sites of consumption, examining the changing consuming contexts of family life, where new forms of family are altering how family life is practised and produced. It addresses key social issueschildhood obesity, alcohol, social networkingthat put pressure on families as the social, economic and regulatory environments of consumption change.

Jo Lindsay is Associate Professor in Sociology at Monash University.

JaneMaree Maher is Associate Professor and the Director of the Centre for Women's Studies and Gender Research at Monash University.

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Consuming Families
Buying, Making, Producing Family Life in the 21st Century
Jo Lindsay and JaneMaree Maher

Consuming Families

Buying, Making, Producing Family Life in the 21st Century

Jo Lindsay and JaneMaree Maher

First published 2013
by Routledge
711 Third Avenue, New York, NY 10017

Simultaneously published in the UK
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

Routledge is an imprint of the Taylor & Francis Group, an informa business

2013 Taylor & Francis

The right of Jo Lindsay and JaneMaree Maher to be identified as authors of this work has been asserted in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Trademark Notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress Cataloging-in-Publication Data
Lindsay, Jo.
Consuming families : buying, making, producing family life in the 21st century / by Jo Lindsay and JaneMaree Maher.
p. cm. (Routledge advances in sociology; 97)
Includes bibliographical references and index.
1. FamiliesEconomic aspects. 2. Consumption (Economics)Social aspects. I. Maher, JaneMaree. II. Title.
HQ519.L56 2013
339.47dc23
2012040040

ISBN13: 978-0-415-89921-5 (hbk)
ISBN13: 978-0-203-55523-1 (ebk)

Typeset in Sabon
by IBT Global

To Paul in recognition of the negotiation we do together every day and to Isobel and Hugo for making life so much bigger, and better

To Alice, Lily and Chloe Alexanderwith gratitude for a sensational education

Contents

Preface

In the years of researching families and planning and writing this book, the everyday lives of families, both lived and observed, provided the inspiration for central ideas that underpin Consuming Families. Wonderful research work by Allison Pugh (2009), David Buckingham and Sara Bragg (2004; 2011), Sonia Livingstone and colleagues (2007; 2009; 2012) and Gill Valentine and colleagues (2010; 2012) showed us new ways to see and understand the consumption work families were doing. Equally as important were day-to-day experiences with others' families and with our own. Each day offered instances of families trying hard to negotiate the joys and challenges of life and of consumption. Most days offered contests and compromises. Decisions made are often full of doubt and unease. In

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