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Roy Sandberg - The business of Android apps development: making and marketing apps that succeed on Google Play, Amazon Appstore and more

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Roy Sandberg The business of Android apps development: making and marketing apps that succeed on Google Play, Amazon Appstore and more
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The business of Android apps development: making and marketing apps that succeed on Google Play, Amazon Appstore and more: summary, description and annotation

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The growing but still evolving success of the Android platform has ushered in a second mobile technology gold rush for app developers. Google Play and Amazon Appstore for Android apps has become the second go-to apps eco for todays app developers. While not yet as large in terms of number of apps as iTunes, Google Play and Amazon Appstore have so many apps that it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your Android app requires a lot of organization and some strategic planning.Written for todays Android apps developer or apps development shop, this new and improved book from Apress, The Business of Android Apps Development, Second Edition, tells you todays story on how to make money on Android apps. This book shows you how to take your app from idea to design to development to distribution and marketing your app on Google Play or Amazon Appstore.This book takes you step-by-step through cost-effective marketing, public relations and sales techniques that have proven successful for professional Android app creators and indie shopsperfect for independent developers on shoestring budgets. It even shows you how to get interest from venture capitalists and how they view a successful app vs. the majority of so-so to unsuccessful apps in Android. No prior business knowledge is required. This is the book you wish you had read before you launched your first app!

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The Business of Android Apps Development Making and Marketing Apps that Succeed - photo 1

The Business of Android Apps Development

Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

The business of Android apps development making and marketing apps that succeed on Google Play Amazon Appstore and more - image 2

The business of Android apps development making and marketing apps that succeed on Google Play Amazon Appstore and more - image 3

Roy Sandberg

Mark Rollins

The business of Android apps development making and marketing apps that succeed on Google Play Amazon Appstore and more - image 4

The Business of Android Apps Development: Making and Marketing Apps that Succeed on Google Play, Amazon App Store and More

Copyright 2013 by Roy Sandberg and Mark Rollins

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-5007-4

ISBN-13 (electronic): 978-1-4302-5008-1

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The images of the Android Robot (01 / Android Robot) are reproduced from work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License. Android and all Android and Google-based marks are trademarks or registered trademarks of Google, Inc., in the U.S. and other countries. Apress Media, L.L.C. is not affiliated with Google, Inc., and this book was written without endorsement from Google, Inc.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Lead Editor: Steve Anglin

Development Editor: Tom Welsh

Technical Reviewers: Bradley Brown, Gregg Petri, Harold Shinsato

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, Morgan Ertel, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Tom Welsh

Coordinating Editor: Anamika Panchoo

Copy Editor: Nancy Sixsmith

Compositor: SPi Global

Indexer: SPi Global

Artist: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

For information on translations, please e-mail rights@apress.com , or visit www.apress.com .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales .

Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

Contents at a Glance

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Contents

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About the Authors Roy Sandberg loves the intersection of business and tec - photo 22

About the Authors Roy Sandberg loves the intersection of business and - photo 23

About the Authors Roy Sandberg loves the intersection of business and - photo 24

About the Authors

Roy Sandberg loves the intersection of business and technology With experience - photo 25

Roy Sandberg loves the intersection of business and technology. With experience managing both engineering and operations, he has founded multiple companies. These companies award-winning products have been sold around the world, protected by multiple issued and pending patents.

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