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Mikael Olsson - Build a Profitable Online Business: The No-Nonsense Guide

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Mikael Olsson Build a Profitable Online Business: The No-Nonsense Guide
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Build a Profitable Online Business: The No-Nonsense Guide: summary, description and annotation

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Build a Profitable Online Business: The No Nonsense Guide is a highly condensed step-by-step guide on how to build and run profitable websites.

Serial web entrepreneur Mikael Olsson gives you in a nutshell all the tools, tips, and savvy youll need to create and operate online businesses that will automatically generate streams of effortless income for you. He shows you all the tricks and shortcuts for building your own amazing website and running your own online business profitably and efficiently, without wasting a nickel or a minute.
You wont find any technical jargon, drawn-out lessons, or feel-good fluff in this book. What you will find is an expert guide that pulls no punches in serving up the clean hits of hard information that any web entrepreneur needs to succeed at all aspects of an online business: website construction, SEO, marketing, monetization, and conversion.

What youll learn

From Build a Profitable Online Business youll learn:

  • How to strategize, design, start up, and operate your own online business.
  • How to build a professional-quality website with minimal outlay.
  • How to attract visitors to your website and make them come back for more.
  • How to monetize your website in 5 different ways.
  • How to automate your websites to produce constant streams of passive income.
Who this book is for

The primary audience for this book is individual entrepreneurs who want to create successful web businesses with the least expenditure of time and money and run them as automated engines of passive income. The secondary audience is small companies, to which the strategies and techniques presented in the book apply equally well.
This is not a book for people to program or use tools to build a website, so the audience is spared skipping through material that will not be helpful, or is redundant, or not at the correct level for them.

Table of Contents
  1. Site Type and Niche
  2. Web Hosting
  3. Domain Name
  4. Site Structure
  5. Site Design
  6. Performance
  7. Validation
  8. Search Engines
  9. Site SEO
  10. Keyword Research
  11. Using Keywords
  12. Content
  13. Content Pages
  14. Navigation
  15. Navigation Pages
  16. Increasing Traffic
  17. Link Building
  18. Quality Links Table
  19. Artificial Link Building
  20. Natural Link Building
  21. Directories
  22. Social Bookmarking
  23. Social Networking
  24. PPC
  25. Profit
  26. Donations
  27. Advertising
  28. Affiliates
  29. Services
  30. Products
  31. Stickiness
  32. Return Visitors
  33. Sales Pages
  34. Credibility
  35. Credibility Pages
  36. Action Steps

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Build a Profitable Online Business

The No-Nonsense Guide

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Mikael Olsson

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Build a Profitable Online Business: The No-Nonsense Guide

Copyright 2013 by Mikael Olsson

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-6379-1

ISBN-13 (electronic): 978-1-4302-6380-7

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Acquisitions Editor: Robert Hutchinson

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Matt Wade, Tom Welsh

Coordinating Editor: Rita Fernando

Compositor: SPi Global

Indexer: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

For information on translations, please e-mail .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales .

Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

Contents at a Glance

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