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Christopher Duncan - Have Fun, Get Paid: How to Make a Living with Your Creativity

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Christopher Duncan Have Fun, Get Paid: How to Make a Living with Your Creativity
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Have Fun, Get Paid: How to Make a Living with Your Creativity: summary, description and annotation

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From performers who bask in the spotlight to those who find inspiration in the midnight glow of a computer monitor, the world has no shortage of creative people. While the day-to-day realities of a ballerina may be quite different from that of a novelist, actor, graphic artist, musician, or software developer, they share many things in common. Chief among these is the desire to make a living with their art.
Maybe youre working to build a sustainable, full-time creative career. Or perhaps youre happy in the corporate world but would like to turn your love for music, dance, painting, or programming into a steady stream of extra income. Either way, if youre like most creative souls, you tend to focus on your passion to the exclusion of all elseand you may scorn the details of business and promotion. Yet as Have Fun, Get Paid: How to Make a Living with Your Creativity shows, developing business skills couldnt be more important for those who want to achieve success and generate steady income from their work.
With decades of professional experience in creative fields such as music, software, writing and speaking, bestselling author Christopher Duncan demystifies the path to getting paid for your artistic talents. With lighthearted stories and down-to-earth advice, he starts with the basics and shows you how to build a solid, dependable career. All thats required is consistent effort and a bit of commonsense. In Have Fun, Get Paid you will learn how to:

  • Find paying work and get the gigs
  • Market your talent without selling your soul
  • Build an image as a highly sought after professional
  • Manage the business details of your creative career
  • Harness the power of relationships for long term success
With advances in technology and the global reach of the Internet, creative people are empowered today as never before. Have Fun, Get Paid will show you how to take control of your dreams and bring them to life. What youll learnAfter reading Have Fun, Get Paid, you will learn:
  • What success means to you, no matter whether it entails becoming rich, earning personal validation from your work, or gaining the freedom to do things your own way
  • How to avoid focusing on your passion to the exclusion of all else so that you have the time and energy necessary to manage your business
  • Who your customers are, what value you provide to them, and how to keep them coming back for more
  • How to become an authority in your field by teaching others to do what you do
  • The ins and outs of sales and marketing, from the basics to new strategies
Who this book is for

Whether the goal is a full time living or a steady stream of part time income, creative people of all disciplines will gain the practical insights necessary to building a reputation as a professional. This image, coupled with effective promotion and the ability to foster lasting relationships, is the key to a rewarding career in the arts. Success is not reserved for the fortunate few but rather for those who are willing to roll up their sleeves and put in the effort required to achieve their goals. In Have Fun, Get Paid, youll learn how to do exactly that.

Table of Contents
  1. The Creative Mindset
  2. This is Business
  3. Becoming Self-Sufficient
  4. What Do You Want?
  5. Think Like a Startup
  6. Image Building
  7. Spreading the Word
  8. Going the Distance
  9. The Power Behind the Throne
  10. Paying the Bills
  11. Taking Care of Business
  12. Your Personal Style

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Have Fun Get Paid How to Make a Living with Your Creativity - image 1

HAVE FUN, GET PAID

HOW TO MAKE A LIVING WITH YOUR CREATIVITY

_____________

Christopher Duncan

Have Fun Get Paid How to Make a Living with Your Creativity - image 2

Have Fun, Get Paid: How to Make a Living with Your Creativity

Copyright 2013 by Christopher Duncan

This work is subject to copyright. All rights are reserved by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. Exempted from this legal reservation are brief excerpts in connection with reviews or scholarly analysis or material supplied specifically for the purpose of being entered and executed on a computer system, for exclusive use by the purchaser of the work. Duplication of this publication or parts thereof is permitted only under the provisions of the Copyright Law of the Publishers location, in its current version, and permission for use must always be obtained from Springer. Permissions for use may be obtained through RightsLink at the Copyright Clearance Center. Violations are liable to prosecution under the respective Copyright Law.

ISBN-13 (pbk): 978-1-4302-6100-1

ISBN-13 (electronic): 978-1-4302-6101-8

Trademarked names, logos, and images may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, logo, or image we use the names, logos, and images only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

The use in this publication of trade names, trademarks, service marks, and similar terms, even if they are not identified as such, is not to be taken as an expression of opinion as to whether or not they are subject to proprietary rights.

While the advice and information in this book are believed to be true and accurate at the date of publication, neither the authors nor the editors nor the publisher can accept any legal responsibility for any errors or omissions that may be made. The publisher makes no warranty, express or implied, with respect to the material contained herein.

President and Publisher: Paul Manning

Lead Editor: Jeff Olson

Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell, Louise Corrigan, James DeWolf, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson, Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper, Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft, Gwenan Spearing, Steve Weiss, Tom Welsh

Coordinating Editor: Rita Fernando

Copy Editor: Jana Weinstein

Compositor: SPi Global

Indexer: SPi Global

Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer Science+Business Media New York, 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax (201) 348-4505, e-mail . Apress Media, LLC is a California LLC and the sole member (owner) is Springer Science + Business Media Finance Inc (SSBM Finance Inc). SSBM Finance Inc is a Delaware corporation.

For information on translations, please e-mail .

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at www.apress.com/bulk-sales .

Any source code or other supplementary materials referenced by the author in this text is available to readers at www.apress.com . For detailed information about how to locate your books source code, go to www.apress.com/source-code/ .

Apress Business: The Unbiased Source of Business Information

Apress business books provide essential information and practical advice, each written for practitioners by recognized experts. Busy managers and professionals in all areas of the business worldand at all levels of technical sophisticationlook to our books for the actionable ideas and tools they need to solve problems, update and enhance their professional skills, make their work lives easier, and capitalize on opportunity.

Whatever the topic on the business spectrumentrepreneurship, finance, sales, marketing, management, regulation, information technology, among othersApress has been praised for providing the objective information and unbiased advice you need to excel in your daily work life. Our authors have no axes to grind; they understand they have one job onlyto deliver up-to-date, accurate information simply, concisely, and with deep insight that addresses the real needs of our readers.

It is increasingly hard to find informationwhether in the news media, on the Internet, and now all too often in booksthat is even-handed and has your best interests at heart. We therefore hope that you enjoy this book, which has been carefully crafted to meet our standards of quality and unbiased coverage.

We are always interested in your feedback or ideas for new titles. Perhaps youd even like to write a book yourself. Whatever the case, reach out to us at to sign up for newsletters and discounts on future purchases.

The Apress Business Team

For my niece, Katy Stites, a creative creature in her own right. I learned these things the hard way. I hope this makes your path smoother.

Contents

About the Author

Christopher Duncan is a creative creature whose work includes writing, speaking, consulting, music, video, and the occasional encounter with technology.

In previous lifetimes, he made a living playing guitar in smoky bars of dubious integrity and also paid the bills as a software developer. A reformed serial entrepreneur, he went on to run a sales and marketing company and bears the battle scars of several dot-com adventures.

He can be reached at ChristopherDuncan.com .

Acknowledgments

Everyone cringes at the awards ceremony when someone walks up to the podium holding a scroll that would have been the envy of ancient Egyptian scribes. Surely there are few things as tedious as listening to an endless stream of names, no matter how heartfelt the gesture. Even so, rarely does a creative project see the light of day without the help and support of others. To leave the stage without at least tipping your hat would be impolite at best.

In this day and age, when its easy to self-publish and the Internet allows you to speak directly to your audience, theres an ongoing debate about the value of publishers. By the time youve turned the last page, youll understand the importance that I place on people and relationships. Nowhere is there a better example of this value than in the process of writing a book. Its easy to sit at the computer and write. Im perfectly comfortable with that. Delivering a quality product is another thing entirely. For that, I need a little help from my friends.

My editor, confidant, and at this point a good friend is Jeff Olson. His were the first set of eyes that saw a new chapter. His perspective and notes helped me see things Id missed and allowed me to look at the familiar in new ways. The fact that hes as much of a wise guy as I am made the entire process a lot of fun. Thats important when youre creating.

Jana Weinstein had an even harder job. As my copy editor, she had the unenviable job of keeping me from looking stupid in public. Dont get me wrong, I was awake for at least half of my high school grammar classes, but without her help you would doubtless suffer from my dubious grasp of the English language.

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