Neal Goldstein - Objective-C Programming For Dummies

Objective-C Programming For Dummies

by Neal Goldstein and Karl G. Kowalski

Objective-C Programming For Dummies

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Library of Congress Control Number: 2012949144

ISBN 978-1-118-21398-8 (pbk); ISBN 978-1-118-22878-4 (ebk); ISBN 978-1-118-26609-0 (ebk); ISBN 978-1-118-23128-9 (ebk)

Manufactured in the United States of America

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About the Authors

Neal Goldstein is a recognized leader in making state-of-the-art and cutting-edge technologies practical for commercial and enterprise development. He was one of the first technologists to work with commercial developers at firms such as Apple Computer, Lucasfilm, and Microsoft to develop commercial applications using object-based programming technologies. He was a pioneer in moving that approach into the corporate world for developers at Liberty Mutual Insurance, USWest (now Verizon), National Car Rental, EDS, and Continental Airlines, showing them how object-oriented programming could solve enterprise-wide problems. His book (with Jeff Alger) on object-oriented development, Developing Object-Oriented Software for the Macintosh (Addison Wesley, 1992), introduced the idea of scenarios and patterns to developers. He was an early advocate of the Microsoft .NET framework, and he successfully introduced it into many enterprises, including Charles Schwab. He was one of the earliest developers of Service Oriented Architecture (SOA), and as Senior Vice President of Advanced Technology and the Chief Architect at Charles Schwab, he built an integrated SOA solution that spanned the enterprise, from desktop PCs to servers to complex network mainframes. (He holds four patents as a result.) As one of IBMs largest customers, he introduced the folks at IBM to SOA at the enterprise level and encouraged them to head in that direction.

Since the release of the iPhone SDK in March 2008, he has been focusing on mobile applications. He has had eight applications in the App Store. These include a series of Travel Photo Guides (developed with his partners at mobilefortytwo), and a Digital Field Guides series ( http://lp.wileypub.com/DestinationDFGiPhoneApp ), developed in partnership with John Wiley & Sons. He also has a free app called Expense Diary that allows you to keep track of things like expenses, mileage, and time by adding them to your calendar.

He has developed mobile strategies for a number of businesses, ranging from National Cinemedia to the American Automobile Association (AAA). His strategies focus on Mobile 2.0 integrating mobile across the enterprise, creating a consistent user experience across devices and applications in an application ecosystem, and developing a user experience architecture that both leverages and is constrained by the device. He has spent the last three years working with mobile device users and developers to determine what makes mobile devices so appealing, what users want from an application on a phone or tablet, and what makes an app compelling. These efforts have resulted in the Application Ecosystem model for mobile applications and an underlying Model Application Controller Architecture based on web services that has become a key element in his client work and his books.

In his copious spare time, he also teaches introductory and advanced classes on iPhone and iPad development (for clients as well as some public classes) and does expert witness work.

Along with those apps and his consulting, he has written several books on iPhone programming, iPhone Application Development For Dummies (multiple editions) (Wiley), Objective-C For Dummies (Wiley), and he co-authored (with Tony Bove) iPad Application Development For Dummies (including multiple editions) (Wiley) and iPhone Application Development All-in-One For Dummies (Wiley). Hes also the primary author (with Jon Manning and Paris Buttfield-Addison) of iPhone & iPad Game Development For Dummies.

Karl Kowalski has traveled the world of computers and software development for far longer than hes willing to admit. He has written programs for airplanes, robots, games, and even particle accelerators, and he has developed software on platforms ranging from desktop computers to mainframes all the way down to smartphones. He is also the author of Mac Application Development For Dummies (John Wiley & Sons, Inc., 2011). He lives near Boston and works for RSA, The Security Division of EMC, where he develops security solutions for mobile platforms such as iPhone and BlackBerry, and desktop operating systems such as Windows and Mac OS X. In his spare time, he develops software for smartphones as part of a startup, BlazingApps. And if there are any spare seconds in the day, he does some voice-over work for one of his favorite journals, The Objective Standard.