Frank J. Pietrucha - Supercommunicator: Explaining the Complicated So Anyone Can Understand

A uthor, speaker, and consultant Frank J. Pietrucha understands the importance of communicating the complicated. He's helped clients explain their hard-to-grasp ideas, turning concepts that baffle into comprehensible ideas bosses, regulators, and investors embrace. He works with engineers, scientists, economists, lawyers and other smart people helping them mold their ideas into something nonspecialists can comprehend. He's been translating on behalf of the technology elite for more than 20 years.

Pietrucha realized his talent for making complex topics easier to understand when organizing industry conferences on telecommunications, cyber security, mining, and financial services in the United States, Chile, and Brazil. At A.T. Kearney, a leading management consulting firm, and at The Launch Company, a public relations agency for high-tech start-ups, he honed his skills in de-geeking specialized topics. He started his own company, Definitive Communications, in 2001, working with clients such as George Washington University's Creative and Innovative Economy Center, the International Intellectual Property Institute, The Hartford, and NASA's Ames Research Center.

Realizing the significance of a changing communication landscape, he coined the term supercommunicator to describe a new breed of forward-thinking professional who can apply classic content-development skills to a mindset befitting the quickly evolving millennium. He continues to help clients explain their complicated concepts as a consultant and writer but is now more actively engaged in sharing his supercommunicator philosophy as a keynote speaker and workshop leader with people wishing to improve their communication skills.

Pietrucha earned a Bachelor of Arts degree from Cornell University. Additionally, he has completed course work at Universidad Iberoamericano in Mexico, University of Bath in England, and the School of Visual Arts. He resides on Capitol Hill in Washington, D.C.

ABOUT AMACOM

WHO WE ARE

AMACOM is the book-publishing division of the American Management Association (www.amanet.org) . AMACOM's broad range of offerings spans not only the critical business topics and leadership challenges of today and tomorrow, but also the issues that affect our lives, our work, and our world.

WHAT WE PUBLISH

AMACOM publishes nonfiction books on business, management, leadership, HR, training, communications, career growth, personal development, marketing, sales, customer service, project management, and finance.

ABOUT OUR AUTHORS

AMACOM authors are experts in their fields, unrivaled in their knowledge, experience, and reputation. They are world-class educators, successful executives, business owners, trainers, consultants, and journalistsall eager to share their insights and techniques with a broad audience.

BESTSELLERS FROM AMACOM

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

ISBN: 9780814420300 (print) ISBN: 9780814420317 (ebook)

Forget facts, figures, and PowerPoint slideswell-crafted stories deliver business concepts simply and powerfully. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success.

Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

ISBN: 9780814414033 (print) ISBN: 9780814414040 (ebook)

Barricades between people become barriers to success, progress, and happiness, so getting through is not just a fine art, but a crucial skill. Just Listen gives you the techniques and confidence to approach the unreachable people in your lifeand turn frustrating situations into productive outcomes and rewarding relationships.

Leading at The Edge: Leadership Lessons from the Extraordinary Saga of Shackleton's Antarctic Expedition, Second Edition

ISBN: 9780814431948 (print-paperback) ISBN: 9780814431610 (ebook)

In December of 1914, the British Imperial Trans-Antarctic Expedition, led by Sir Ernest Shackleton, sailed from the island of South Georgia in the Southern Ocean. Its goal: the first overland crossing of Antarctica. Soon trapped in a prison of solid pack ice, the crew became engaged in a legendary fight against brutal cold, impenetrable ice, dwindling food, and complete isolation. Despite these seemingly insurmountable obstacles, the team remained cohesive, congenial, and mercifully alivea fact that speaks not just to luck but to an unparalleled feat of leadership.

Into the Storm: Lessons in Teamwork from the Treacherous Sydney to Hobart Ocean Race

ISBN: 9780814431986 (print) ISBN: 9780814431603 (ebook)

The iconic Sydney to Hobart Race, a 723-mile deepwater challengeoften called the Everest of offshore ocean racingis considered one of the toughest in the world. Unpredictable weather and seas make each race demanding, but in 1998, an unexpected weather bomb hit the fleet, creating 80-foot waves and 100-mile-per-hour winds. Many bigger, better-equipped boats tried to maneuver around the storm, but the crew of the AFR Midnight Rambler chose to head directly into its path. After battling mountainous waves and hurricane-force winds in the Bass Strait, the tiny 35-foot boat arrived safely in Hobart, 3 days and 16 hours laterwinning the coveted Tattersall's Cup. What were the factors underlying this incredible achievement? Into the Storm recounts the story of the Ramblers stunning victory, and the teamwork that made it possiblerevealing powerful lessons for success in today's demanding business environment.

American Management Association

DEVELOPMENT SUPPORT SOLUTIONS

www.amanet.org