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Marshall Goldsmith - Triggers: Creating Behavior That Lasts--Becoming the Person You Want to Be

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In his powerful new book, bestselling author and world-renowned executive coach Marshall Goldsmith examines the environmental and psychological triggers that can derail us at work and in life.

Do you ever find that you are not the patient, compassionate problem solver you believe yourself to be? Are you surprised at how irritated or flustered the normally unflappable you becomes in the presence of a specific colleague at work? Have you ever felt your temper accelerate from zero to sixty when another driver cuts you off in traffic?

As Marshall Goldsmith points out, our reactions dont occur in a vacuum. They are usually the result of unappreciated triggers in our environmentthe people and situations that lure us into behaving in a manner diametrically opposed to the colleague, partner, parent, or friend we imagine ourselves to be. These triggers are constant and relentless and omnipresent. The smell of bacon wafts up from the kitchen, and we forget our doctors advice on lowering our cholesterol. Our phone chirps, and we glance instinctively at the glaring screen instead of looking into the eyes of the person we are with. So often the environment seems to be outside our control. Even if that is true, as Goldsmith points out, we have a choice in how we respond.

In Triggers, his most powerful and insightful book yet, Goldsmith shows how we can overcome the trigger points in our lives, and enact meaningful and lasting change.

Change, no matter how urgent and clear the need, is hard. Knowing what to do does not ensure that we will actually do it. We are superior planners, says Goldsmith, but become inferior doers as our environment exerts its influence through the course of our day. We forget our intentions. We become tired, even depleted, and allow our discipline to drain down like water in a leaky bucket. In Triggers, Goldsmith offers a simple magic bullet solution in the form of daily self-monitoring, hinging around what he calls active questions. These are questions that measure our effort, not our results. Theres a difference between achieving and trying; we cant always achieve a desired result, but anyone can try. In the course of Triggers, Goldsmith details the six engaging questions that can help us take responsibility for our efforts to improve and help us recognize when we fall short.

Filled with revealing and illuminating stories from his work with some of the most successful chief executives and power brokers in the business world, Goldsmith offers a personal playbook on how to achieve change in our lives, make it stick, and become the person we want to be.

Marshall Goldsmith: author's other books


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What Great CEOs and Thought Leaders Have to Say About
TRIGGERS
and Working with Marshall Goldsmith

I have had the great fortune of working with Marshall for several years. He has helped me in so many ways. Triggers represents a natural progression in Marshalls work and many of the ideas in it have already helped me and many of his other clients. As with all of his books, I know that Marshalls focused, practical, and insightful approach will help you in leadership, but even more important, it can help you in life!

Jim Yong Kim, twelfth president of the World Bank

Marshall Goldsmith is a great author and world-renowned executive coach. His contribution to our group has been immense, and we have greatly benefited from his unparalleled experience and his knowledge. In Triggers, he shares illuminating stories from his work with great global leaders. He helps us transform our lives and become more holistic human beings. This is a book worth reading for every practicing professional and for those who aspire to leadership.

G. M. Rao, CEO, GRM Group (India), Indian entrepreneur of the year

How do we create the change we need for our organizations and for ourselves? Marshall Goldsmith is the master of helping us all find that path, avoiding the negative triggers and building upon the triggers that bring out our best. Here, again, he teaches with his unique insight, warmth, and positive energy. Our job is to learn and do better, for a better outcome for all, which this book helps guide.

Tony Marx, CEO, New York Public Library

You cant teach an old dog new trickswithout Marshall Goldsmiths help. With his coaching, you can change your old behavior to create new outcomes.

Deanna Mulligan, CEO, Guardian Life, Fortune 50 most powerful women in business

We place a premium on developing strong leaders at McKesson and over the years we have relied greatly on Marshalls leadership insights to support our executive talent development across the company. No matter what role a person plays in an organization, Triggers provides a hands-on framework for helping people live with intention and greater purpose, both professionally and personally.

John Hammergren, CEO, McKesson, Harvard Business Review 100 top performing CEOs in the world

No one can match Marshalls massive footprint in helping people become who they want to be. He is the top thought leader in executive coaching because he drives new thinking about self-motivation. The importance of self-awareness, self-engagement, and positive behavioral change is best captured in Triggers. It will help light up many lives!

Fred Hassan, managing director, Warburg Pincus, former CEO, Pharmacia and Schering Plough, chairman, Bausch & Lomb

Triggers is fantastic! It is a summary of all the things that Marshall has taught me over the past yearsthat we cant really reach our personal goals until we move away from self-centered goals. In order to become the person we aspire to be, we need to embark on a journey of awareness that requires attention, action, and discipline.

David Chang, James Beard Foundation outstanding chef award winner, founder and CEO, Momofuku Group

Ive known Marshall for years and love working with him. Reading Triggers reminds me of being coached by Marshall. It makes me laugh, causes me to reflect, and, most important, gets me to do something positive.

Liz Smith, CEO, Bloomin Brands (Outback, Flemings, Roys, Carrabbas, and Bonefish restaurants)

This is a great book. Building on his brilliant career as an author and executive coach advising CEOs on how to become more successful leaders, Marshall here tackles a much more important and fundamental challenge: How can we each become the person we really want to be? Read this book and find out.

Mark Tercek, president and CEO, The Nature Conservancy, former managing partner, Goldman Sachs, author of Natures Fortune

I had the great privilege of being coached by Marshall. He has been able to trigger change in my life and help me move to the next level of leadership. He has changed my life and my career. Triggers could do it for you!

Regis Schultz, CEO, Darty Group (France), one of Europes top electrical retailers

Marshall has taught me the importance of making a positive difference in every aspect of my life. His coaching techniques and valuable lessons empower you to extract greater meaning from interpersonal relationships and provide a superior understanding of the great results that can be achieved through positive leadership.

David Kornberg, CEO, Express

Another phenomenal book from Marshall, full of practical advice to change behaviors for the better. A fun and very enlightening read.

Jan Carlson, CEO, Autoliv (Sweden), world leader in auto safety

Imagine that for the cost of a book, you can receive personal career guidance from the worlds best coach. Marshall Goldsmith is that coach. Triggers is that book. Marshall reveals how you can identify and remove blockers to your personal growth. But the key is the doing, not the planning. So buy the book and start the doing!

Jim Lawrence, CEO, Rothschild North America

Marshall continues on his journey of creating tools to develop effective leaders. In Triggers, he presents simple and effective methods that we can use to reinvent ourselves. Once theres an understanding of the behaviors that will get you to the next level, Marshall showcases how to ensure continued success. A must-read for leaders and those who aspire to be very successful leaders.

Joe Almeida, CEO, Covidien

Marshalls coaching invites leaders to focus relentlessly on their behavior. The leaders behavior as well as the teams behavior become the basis for great results and continuous improvement. This will be a key to success for the connected, global, knowledge-driven companies of the future. Triggers accelerates our focus on creating the change we need to succeed.

Aicha Evans, VP and general manager, Intel, Fortune top ten next generation of female leaders

Triggers is just like Marshalla combination of great coaching and a fun personality!

Jonathan Klein, founder and chairman, Getty Images

Marshall Goldsmiths Triggers is a wonderful read. By using real-world examples to teach key leadership points he adds tremendous credibility to the valuable leaders lesson contained throughout the book.

Nils Lommerin, president and CEO, Del Monte Foods, Inc.

Once again Marshall Goldsmith proves why he is not just one of the top ten business thinkers but one of the top ten all-around thinkers! What I love most about this book is that its not just for business leaders, it provides a clear path to improvement for anyone who wants to make positive change in their lives. Thanks again Marshall for helping me make positive and lasting improvements in my behaviors and in my life. My family thanks you, too!

Fred Lynch, CEO, Masonite International

Triggers is this years must-read for leaders who want to learn what they can do to generate lasting, meaningful change for their organizationsand themselves. Marshall has this seemingly effortless way of guiding people to what really matters. He has taught me, as he has countless others, how to bring rigor and compassion to being a leader. For me, life is good because Marshall is in it.

Sandy Ogg, operating partner, Blackstone Group

Marshall is an amazing coach who helped me become a better leader and a better person. He has a unique blend of intelligence, insight, and practical steps to improve performance. As he says in his new book, Triggers, there is a big difference between understanding and doing. We all understand what to do, but Marshall gives us the tools to actually change for the better.

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