Christian Crumlish - Designing Social Interfaces: Principles, Patterns, and Practices for Improving the User Experience
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Designers, developers, and entrepreneurs today must grapple with creating social interfaces to foster user interaction and community, but grasping the nuances and the building blocks of the digital social experience is much harder than it appears. Now you have help.
In the second edition of this practical guide, UX design experts Christian Crumlish and Erin Malone share hard-won insights into what works, what doesnt, and why. With more than 100 patterns, design principles, and best practices, youll learn how to balance opposing forces and grow healthy online communities by co-creating the experience with your users.
- Understand the overarching principles before applying tactical design patterns
- Cultivate healthy participation and rein in misbehaving users
- Learn patterns for adding social components to an existing site
- Encourage users to interact with one another, whether its one-to-one or many-to-many
- Use a rating system to build a social experience around products or services
- Orchestrate collaborative groups and discover the real power of social networks
- Explore numerous examples of each pattern, with an emphasis on mobile apps
- Learn how to apply social design patterns to enterprise environments
Christian Crumlish: author's other books
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Designing Social Interfaces is a fantastic reference for people who want to find the right design patterns fast. If you need to understand how to connect your users to your product and to each other, this book is perfect for you.
LAURA KLEIN AUTHOR, UX FOR LEAN STARTUPS
Chock-full of visual examples, Designing Social Interfaces is a smart and readable reference that will help you apply appropriate design patterns so you dont waste time reinventing the wheel. If youre designing products where people interact with other people, youll benefit from the expertise of these two seasoned practitioners.
KATE RUTTER, UX INSTRUCTOR AND VISUAL THINKING CONSULTANT, INTELLETO
Kids today! They are constantly changing the game on whats considered hot or not in social media. Thankfully Christian and Erin have assembled (and updated!) these powerful models for the social experience, which apply no matter WhatApp people happen to be using these days.
KEVIN M. HOFFMAN, FOUNDER OF SEVEN HEADS DESIGN
A comprehensive catalog of best practices that no UI/UX developer should be without. A highly recommended reference.
MATTHEW RUSSELL, CHIEF TECHNOLOGY OFFICER, DIGITAL REASONING
W E WROTE AND DECIDED TO UPDATE THIS BOOK BECAUSE WE NEEDED A BOOK LIKE THIS , and we knew there wasnt one on the market yet. Our own pattern collection, documentation, and arrangement of social user experience interface design patterns grew large and complex enough that we felt it warranted a book-length treatment. We wrote this book to build on the work we were doing at Yahoo! several years ago, and the work of the social design community at large. We wanted to propose a large macro-landscape for organizing and discussing these interaction patterns and to help build a consensus on a common language and set of conventions for discussing social design. We wrote this book because every web designer and developer in the world today is being asked to consider the social dimension of their work, and we wanted to help. We updated the book because in the five years since the first edition, social experience design has evolvedsome things that looked like patterns havent stood the test of time, and some new potential patterns have emerged. Beyond that, mobile has become a major part of the lexicon and new patterns and ways of interacting have become part of the landscape.
This book is not about designing social behaviors, although many of the interactions are either dependent on or drive specific social behaviors. Many of the principles in the first section of this book talk about different kinds of user behavior, but are best considered across the landscape of the entire pattern collection.
This book is about interaction design , specifically designing social interactions and interfaces on the Web and in mobile environments. The collection of patterns is a distillation of many years of experience in designing social and community products for the Web and mobile devices that have led us to define this set of best practices, principles, and patterns for social interfaces. We focus on consumer-facing interactions, primarily because thats where our experience lies. We have expanded the enterprise and mobile coverage; remember that all the patterns can be applied in the enterprise and in devices, provided the problems and solutions are viewed with the appropriate lens and set of constraints.
This collection is emerging, evolving, and continues to grow with time and technical innovations.
In the first edition, we referred to Yahoo! in many examples because we had developed many of the patterns in the context of designing products and features across the Yahoo! network. The patterns were tried and tested across hundreds of millions of users. In the second edition, we have tried to include visual examples from many sources around the Internet to illustrate the interactions of various patterns (and pieces of patterns), and to leverage the past several years of experience and growth across the social landscape of software. They say a picture is worth a thousand words, so wherever possible, we try to show how something can be accomplished instead of just talking about it.
This book is organized into five parts. The first introduces the concept of user interface design patterns and outlines some high-level principles for social design that we believe inform all the subsequent patterns. The next three parts each introduce a major cluster of related patterns, grouped together by theme. The final part explores some emerging considerations that have not yet attained the status of patterns but warrant close attention.
In , we cover some of the broad, overarching principles that can make the difference between a successful, thriving online community and a ghost town.
One of the building blocks of social experiences are representations of individual people in the system. Just as in Monopoly , each player needs a token that represents him in the game. presents a family of reputation patterns that can help encourage the sort of behaviors you wish to foster.
This is the largest chunk of the book, where we get into the actual behaviors that people engage in online and introduce the concept of social objects: those conversation pieces that anchor and give meaning to social interactions online. takes a step back to discuss larger social media ecosystems and interfaces that help people make sense of them.
The third cluster of patterns addresses relationships and the communities that can grow out of them. explores how to enable people to meet one another in the real world and create shared events.
In the final part, we approach the leading edge of social design and discuss some of the considerations you may encounter there. In , we look to social in the enterprise.
Just as we have approached the collection of patterns as both authors and as curators of information from many sources, we have curated a collection of different voices from around the Internet to share alternative opinions, more in-depth exploration, and thoughts about social user behavior that provide seasoning around the patterns in each chapter. Look for continued conversations on these topics on our wiki and on the individual essayists personal blogs.
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