Linda Newman Lior - Writing for Interaction: Crafting the Information Experience for Web and Software Apps
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- Book:Writing for Interaction: Crafting the Information Experience for Web and Software Apps
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Writing for Interaction focuses on the art of creating the information experience as it appears within software and web applications, specifically in the form of user interface text. It also provides strategies for ensuring a consistent, positive information experience across a variety of delivery mechanisms, such as online help and social media.
Throughout this book, youll learn simple techniques for writing consistent text with the right tone, how to select content delivery mechanisms, and how straightforward, clear layouts help your customer interact with your application. Divided into five sections, the book completely covers the information experience design process from beginning to end. Youll cover everything from understanding your users and their needs, to creating personas, designing the IX strategy, creating your information, and evaluating the resulting information experience. This is your one-stop reference for information experience!
- Illuminates writing principles and practices for use in interactive design
- Includes examples, checklists, and sample processes, highlighting practical approaches to designing the information experience
- Provides the complete picture: understanding customer needs, creating personas, and writing the text appearing within the user interface
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Linda Newman Lior
Light-Wise Information Experience Design ()
Acquiring Editor:Meg Dunkerley
Development Editor:Heather Scherer
Project Manager:Malathi Samayan
Designer:Mark Rogers
Morgan Kaufmann is an imprint of Elsevier
225 Wyman Street, Waltham, MA 02451, USA
Copyright 2013 Elsevier Inc. All rights reserved
No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage and retrieval system, without permission in writing from the publisher. Details on how to seek permission, further information about the Publishers permissions policies and our arrangements with organizations such as the Copyright Clearance Center and the Copyright Licensing Agency, can be found at our website: www.elsevier.com/permissions.
This book and the individual contributions contained in it are protected under copyright by the Publisher (other than as may be noted herein).
Notices
Knowledge and best practice in this field are constantly changing. As new research and experience broaden our understanding, changes in research methods or professional practices, may become necessary. Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information or methods described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.
To the fullest extent of the law, neither the Publisher nor the authors, contributors, or editors, assume any liability for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use or operation of any methods, products, instructions, or ideas contained in the material herein.
Library of Congress Cataloging-in-Publication Data
Application submitted
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN: 978-0-12-394813-7
For information on all MK publications visit our website at http://store.elsevier.com
Printed in China
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Writing a book is much like raising a child. Theres the joy when things go well, the trepidation and worry when things are faltering, the exhaustion of long days and nights, and an overwhelming sense of satisfaction in having accomplished what once seemed impossible. And like a child, it takes nothing less than a small village to succeed. I couldnt have written this book without my village of supporters, who knowingly or unknowingly guide, encourage, and inspire me every day.
My deepest gratitude to my colleagues, past and present, with whom I have spent countless hours working and collaborating, and learning from, throughout the years, in particular: Yoshua Idar, Adina Hagege, Nathan Bigman, Rayne Wiselman, Vladimir Holostov, Debi Parush, Sara Tzadok, Michelle Friedman, Claire Brosh, Eilon Reshef, and Yonatan Zamir (along with the rest of my Microsoft, LaHit, and Webcollage teams).
Thank you to my reviewersRayne Wiselman, Mark Magee, and Sharon Ainspanfor their timely and thoughtful input; to David Farbey, Saul Carliner, Sharon Ainspan, and Yossi Avnon for the materials they provided; and to the wonderful people from ElsevierRachel Roumeliotis, Heather Sherer, and Meg Dunkerlyfor getting me through the process.
Thank you to my dear friendsEllen Cohen for getting me into the book-writing business to begin with, and Rayne Wiselman whose insightful feedback and practical advice have guided me in so many ways. And thank you to my everlasting friends on both continents for their love and encouragement throughout the years.
Special thanks and acknowledgments to my wonderful familymy four Lior menOmri, Ariel, Yarden, and Giladmy parents Albert and Shirley Newman, Elisa Newman White, Rozzi Newman Osterman, Haya Ben-Yacov, and the rest of the Lior/Newman/Lample family for their never-ending support and love.
Linda Newman Lior has been working on the design and development of software for over 20 years in the field of information design. Her experience includes instructional design for educational software programs and computer-based training, information design for start-up companies, and 10 years at Microsoft as a usability engineer, information experience designer, and technical writer. She is currently focusing on information experience design and writing for SaaS web applications. She studied instructional design and computers in education at San Diego State University where she earned her MA in Educational Technology.
This book is about designing and creating the content your customers rely on for successfully interacting with your application. This content appears in a variety of forms and formats, serving a variety of purposesfrom the labels on each button your customers click on to initiate an action to the step-by-step instructions displayed on the pages of your application.
This book introduces the processes and strategies you need to provide the content to your customers as the information experience. As the term content implies, its more than a combination of letters and words: Rather, each word, sentence, instruction, and message appearing within the user interface should contribute to the overall understanding and successful interaction between your customers and the technology behind the user interface.
This book describes how you can design, create, and deliver the information experience for your application, and discusses its impact and importance as an integral component of the application and user experience.
When I started writing this book, I assumed the audience would be primarily technical writers and instructional designers who were interested in improving or expanding their skill-set by writing user interface text. As the book progressed, however, I came to understand that as teams struggle to keep up with delivery schedules on minimal headcounts, its often the developers, product managers, and user experience designers who are tasked with creating the text within the user interface. As such, this book is for anyone who finds they are writing, editing, or reviewing the user interface text, and all that it entails.
The impulse to put everything into a book is difficult to suppress. However, there are only so many pages a reader wants in a single book and just so many pages a writer can provide. This book presents the processes, concepts, and guidelines that will help you design, deliver, and create a successful information experience for your customers.
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