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Jennifer Fleming - Web Navigation: Designing the User Experience

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Web Navigation: Designing the User Experience offers the first in depth look at designing web site navigation. Author Jennifer Fleming offers design strategies to help you uncover solutions that work for your site and audience. Acclaimed Web design author Lynda Weinman says in the foreword to this book: Kudos to Fleming for her excellent research, approachable tone and generosity of information. If youre looking for help in giving your sites visitors a more positive experience than they get today, this book is an excellent place to start. It provides ideas and direction, not preachy rules that apply to someone elses site. The first half of the book suggests goals and processes for developing workable navigation schemes. Topics include: Basic concepts in navigation Traits of navigation that work User testing and user-centered design Site architecture Interface and interaction design The second half of Web Navigation focuses on designing by purpose, with chapters on entertainment, shopping, identity, learning, information, and community sites. Through case studies and interviews, each section explains common navigation problems and presents real world solutions and advice. Designer interviews feature conversations with industry leaders such as Clement Mok, Jakob Nielsen, and Nathan Shedroff. Case studies include sites such as FAO Schwarz, National Geographic, and IBM. The accompanying CD-ROM is more than just a handy drink coaster. It serves as a launchpad to the sites mentioned in the text, and also offers software demos and a netography of related Web resources. The Web needs more books like this if it to evolve to the next level, Weinman writes. I believe this book can help you make your site a better place, regardless of whether your purpose is community-building, commerce, education, entertainment, information, or hobby. Its written is such an enjoyable, conversational tone that you may have trouble putting it down; I certainly did. I wholeheartedly recommend it for all Web publishers.

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Page iii
Web Navigation
Designing the User Experience
Jennifer Fleming
Web Navigation Designing the User Experience - image 2
Beijing Cambridge Farnham Kln Paris Sebastopol Taipei Tokyo
Page iv
Disclaimer:
This netLibrary eBook does not include data from the CD-ROM that was part of the original hardcopy book.
Web Navigation: Designing the User Experience
by Jennifer Fleming
Copyright 1998 O'Reilly & Associates, Inc. All rights reserved. Printed in the United States of America. Published by O'Reilly & Associates, Inc., 101 Morris Street, Sebastopol, CA 95472.
Editor: Richard Koman
Production Editor: Jane Ellin
Printing History:
Picture 3
September 1998: First Edition.
Nutshell Handbook, the Nutshell Handbook logo, and the O'Reilly logo are registered trademarks of O'Reilly & Associates, Inc. The association of the image of a beagle and the topic of web navigation is a trademark of O'Reilly & Associates, Inc.
Many of the designations used by manufacturers and sellers to distinguish their products are claimed as trademarks. Where those designations appear in this book, and O'Reilly & Associates, Inc. was aware of a trademark claim, the designations have been printed in caps or initial caps.
While every precaution has been taken in the preparation of this book, the publisher assumes no responsibility for errors or omissions, or for damages resulting from the use of the information contained herein.
The Lycos "Catalog of the Internet" Copyright 19941998 Carnegie Mellon University. All rights reserved. Lycos is the trademark of Carnegie Mellon University. Used by permission.
Yahoo! text and artwork copyright 1998 by Yahoo! Inc. All rights reserved. Yahoo! and the Yahoo! logo are trademarks of Yahoo! Inc.
All Riven indica, sounds, images, and text 1996, 1997 Cyan Inc. All rights reserved. Riven Cyan Inc.
CNET images reprinted with permission from CNET, Inc. Copyright 19951998. www.cnet.com.
IBM screen shots IBM (www.ibm.com). Screen shots taken 2/10/98.
Exploratorium images (including Remembering Nagasaki) are 1996, The Exploratorium.
Crimson Empire is published by Dark Horse Comics, Inc. Dark Horse Comics and the Dark Horse logo are registered trademarks of Dark Horse Comics, Inc.
Bill Gross photo 1998 Bill Gallery.
Top-level architecture plan shown in Chapter 4, Site Architecture, is Argus Associates. Reproduced from Information Architecture for the World Wide Web (O'Reilly, 1998).
ISBN: 1-56592-351-0 [I/00]
[1]
Page v
Contents
Foreword
ix
Preface
xi
1
Getting Started
1
Picture 4
Movement in space
1
Picture 5
Understanding the user experience
4
Picture 6
Putting yourself in users' shoes
6
Picture 7
Recap
11
2
Ten Qualities of Successful Navigation
13
Picture 8
Principles of successful navigation
13
Picture 9
Recap
27
3
Designing for Users
29
Picture 10
Defining your audience
32
Picture 11
Moving toward user-centered design
34
Picture 12
Getting started with user testing
38
Picture 13
Recap
44
4
Site Architecture
45
Picture 14
The quest for order
45
Picture 15
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