Tuomo Hiippala - The Structure of Multimodal Documents: An Empirical Approach

First published 2016
by Routledge
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Simultaneously published in the UK
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2016 Taylor & Francis

The right of Tuomo Hiippala to be identified as author of this work has been asserted by him in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.

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Library of Congress Cataloging-in-Publication Data
Hiippala, Tuomo, 1982 author

The structure of multimodal documents : an empirical approach / Tuomo

Hiippala.

pages cm. (Routledge studies in multimodality ; 13)

Includes bibliographical references and index.

ISBN 978-1-138-82474-4 (hardback) ISBN 978-1-315-74045-4 (ebook)

1. Written communication. 2. Modality (Linguistics) 3. Linguistic analysis

(Linguistics) 4. Structural linguistics. I. Title.

P211.H57 2015

302.2244dc23

2015017871

ISBN: 978-1-138-82474-4 (hbk)
ISBN: 978-1-315-74045-4 (ebk)

Typeset in Palatino
by Tuomo Hiippala

This appendix provides the entire data set collected for the study. The data are given in . The column headings are explained below:

1. Brochure name : The name of the brochure.
2. Year : The brochures year of publication.
3. S : The source of the data, using the following abbreviations:
   • H : The Helsinki City Archives.
   • N : The National Library of Finland
   • O : The authors personal collection.
4. D : The number of double-pages in the brochure.
5. P : Whether the brochure includes page numbering, (Y)es or (N)o.
6. I : Whether the brochure includes an index, (Y)es or (N)o.
7. F : Whether the pages of the brochure are folded, (Y)es or (N)o.

8. B : Whether the brochure is bound using staples, (Y)es or (N)o.

   It should be noted that some brochures are both folded and bound.

9. C : The number of content pages in the brochure. The count excludes empty pages and pages with purely navigational content, such as indices.
10. Fs: The number of folds per page. Mainly relevant for the folded brochures.
11. A : Whether the brochure includes classified advertisements, (Y)es or (N)o.

: The entire data set

The research conducted for this book was supported by the German Academic Exchange Service, the Emil Aaltonen Foundation, and the Ella and Georg Ehrnrooth Foundation. The author is grateful for their support.

2004 by Hartmut Stckl, In between Modes: Language and Image in Printed Media, in E. Ventola, C. Charles, and M. Kaltenbacher (eds) Perspectives on Multimodality , pp. 931. Reprinted by permission of John Benjamins.

2008 by Kay L. OHalloran, Systemic functional-multimodal discourse analysis (SF-MDA): constructing ideational meaning using language and visual imagery. Visual Communication 7(4), 443475. Reprinted by permission of SAGE.

19672008 by Helsinki City Tourist Office, used with the permission of the Helsinki City Tourist & Convention Bureau.

2012 by Tuomo Hiippala, The Localisation of Advertising Print Media as a Multimodal Process, in W. L. Bowcher (ed) Multimodal Texts from Around the World: Linguistic and Cultural Insights , pp. 97122. Used with the permission of Palgrave Macmillan.

2011 by John A. Bateman, The Decomposability of Semiotic Modes, in K. L. OHalloran and B. A. Smith (eds) Multimodal Studies: Exploring Issues and Domains , pp. 1738. Reproduced with the permission of Routledge / Taylor & Francis, permission conveyed through Copyright Clearance Center, Inc.

2014 by Tuomo Hiippala, Multimodal Genre Analysis, in S. Norris and C. D. Maier (eds) Interactions, Images and Texts: A Reader in Multimodality , pp. 111123. Used with the permission of De Gruyter Mouton.

2005 by James R. Martin, Analysing Genre: Functional Parameters, in F. Christie and J. R. Martin (eds) Genre and Institutions: Social Processes in the Workplace and School , pp. 339. Continuum Publishers, used by permission of Bloomsbury Publishing Plc.

Aiello, G. (2006), Theoretical advances in critical visual analysis: Perception, ideology, mythologies, and social semiotics, Journal of Visual Literacy (2), 89102.

Almutairi, B. A. A. (2013), Visualizing patterns of appraisal in texts and corpora, Text & Talk (45), 691723.

Altman, R. (1999), Film/Genre , British Film Institute, London.

Andersen, J. (2009), The concept of genre in information studies, Annual Review of Information Science and Technology (1), 339367.

Andr, E. and Rist, T. (1995), Generating coherent presentations employing textual and visual material, Artificial Intelligence Review , 147165.