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Lyndon C. S. Way (editor) - Music as Multimodal Discourse: Semiotics, Power and Protest

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We communicate multimodally. Everyday communication involves not only words, but gestures, images, videos, sounds and of course, music. Music has traditionally been viewed as a separate object that we can isolate, discuss, perform and listen to. However, much of musics power lies in its use as multimodal communication. It is not just lyrics which lend songs their meaning, but images and musical sounds as well. The music industry, governments and artists have always relied on posters, films and album covers to enhance musics semiotic meaning.
This book considers musical sound as multimodal communication, examining the interacting meaning potential of sonic aspects such as rhythm, instrumentation, pitch, tonality, melody and their interrelationships with text, image and other modes, drawing upon, and extending the conceptual territory of social semiotics. In so doing, this book brings together research from scholars to explore questions around how we communicate through musical discourse, and in the discourses of music. Methods in this collection are drawn from Critical Discourse Analysis, Social Semiotics and Music Studies to expose both the function and semiotic potential of the various modes used in songs and other musical texts. These analyses reveal how each mode works in various contexts from around the world often articulating counter-hegemonic and subversive discourses of identity and belonging.

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Music as Multimodal Discourse Bloomsbury Advances in Semiotics Semiotics has - photo 1

Music as Multimodal Discourse

Bloomsbury Advances in Semiotics

Semiotics has complemented linguistics by expanding its scope beyond the phoneme and the sentence to include texts and discourse, and their rhetorical, performative, and ideological functions. It has brought into focus the multimodality of human communication. Advances in Semiotics publishes original works in the field demonstrating robust scholarship, intellectual creativity, and clarity of exposition. These works apply semiotic approaches to linguistics and non-verbal productions, social institutions and discourses, embodied cognition and communication, and the new virtual realities that have been ushered in by the Internet. It also is inclusive of publications in relevant domains such as socio-semiotics, evolutionary semiotics, game theory, cultural and literary studies, human-computer interactions, and the challenging new dimensions of human networking afforded by social websites.

Series Editor: Paul Bouissac is Professor Emeritus at the University of Toronto (Victoria College), Canada. He is a world renowned figure in semiotics and a pioneer of circus studies. He runs the SemiotiX Bulletin [www.semioticon.com/semiotix] which has a global readership.

Titles in the Series:

A Buddhist Theory of Semiotics, Fabio Rambelli

Computable Bodies, Josh Berson

Critical Semiotics, Gary Genosko

Introduction to Peircean Visual Semiotics, Tony Jappy

Semiotics and Pragmatics of Stage Improvisation, Domenico Pietropaolo

Semiotics of Drink and Drinking, Paul Manning

Semiotics of Happiness, Ashley Frawley

Semiotics of Religion, Robert Yelle

The Language of War Monuments, David Machin and Gill Abousnnouga

The Semiotics of Clowns and Clowning, Paul Bouissac

The Semiotics of Che Guevara, Maria-Carolina Cambre

The Visual Language of Comics, Neil Cohn

Music as Multimodal Discourse

Semiotics, Power and Protest

Edited by Lyndon C. S. Way and Simon McKerrell

Bloomsbury Advances in Semiotics

Bloomsbury Academic
An imprint of Bloomsbury Publishing Plc

Bloomsbury Academic An imprint of Bloomsbury Publishing Plc 50 Bedford Square - photo 2

Bloomsbury Academic

An imprint of Bloomsbury Publishing Plc

50 Bedford Square London WC1B 3DP UK

1385 Broadway New York NY 10018 USA

www.bloomsbury.com

BLOOMSBURY and the Diana logo are trademarks of Bloomsbury Publishing Plc

First published 2017

Lyndon C. S. Way, Simon McKerrell and Contributors, 2017

Lyndon C. S. Way and Simon McKerrell have asserted their right under the Copyright, Designs and Patents Act, 1988, to be identified as the Editors of this work.

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without prior permission in writing from the publishers.

No responsibility for loss caused to any individual or organization acting on or refraining from action as a result of the material in this publication can be accepted by Bloomsbury or the author.

British Library Cataloguing-in-Publication Data

A catalogue record for this book is available from the British Library.

ISBN: HB: 978-1-4742-6442-6

ePDF: 978-1-4742-6444-0

ePub: 978-1-4742-6443-3

Library of Congress Cataloging-in-Publication Data

Names: Way, Lyndon C. S. | McKerrell, Simon.

Title: Music as multimodal discourse: semiotics, power and protest / edited by Lyndon C. S. Way and Simon McKerrell.

Description: New York: Bloomsbury Academic, 2016. |

Series: Bloomsbury advances in semiotics; 10 | Includes bibliographical references and index.

Identifiers: LCCN 2016038832| ISBN 9781474264426 (hb) | ISBN 9781474264440 (epdf)

Subjects: LCSH: MusicPolitical aspects. |

MusicSocial aspects. | MusicSemiotics.

Classification: LCC ML3916.M8738 2016 | DDC 781.1dc23

LC record available at https://lccn.loc.gov/2016038832

Series: Bloomsbury Advances is Semiotics

Cover image: RedKoala/Shutterstock | Hein Nouwens/Shutterstock

This book is dedicated to all those everyday composers, musicians, lyricists, fans and listeners who instinctively know how powerful music can be in communicating social change.

Contents

Simon McKerrell and Lyndon C. S. Way

Gran Eriksson and David Machin

Aileen Dillane, Martin J. Power and Eoin Devereux

John E. Richardson

Lyndon C. S. Way

Theo van Leeuwen

Johnny Wingstedt

Laura Filardo-Llamas

Rusty Barrett

Matthew Ord

Rusty Barrett is Associate Professor in the Linguistics Department at the University of Kentucky. His research focuses on highland Mayan languages, language revitalization, and language, gender, and sexuality. His book From Drag Queens to Leathermen: Language, Gender, and Gay Male Subcultures is forthcoming.

Eoin Devereux is Assistant Dean of Research in the Faculty of Arts, Humanities and Social Sciences at the University of Limerick, Ireland, and is Adjunct Professor of Contemporary Culture at the University of Jyvasklya, Finland. Eoins books include Understanding the Media (3rd edition, 2014) and Media Studies: Key Issues and Debates (2007).

Aileen Dillane is an ethnomusicologist and Lecturer in Music in the Irish World Academy of Music and Dance at the University of Limerick with particular interests in the folk, vernacular and popular musics of Ireland, the United Kingdom, the United States and Australia. She is co-editor of David Bowie: Critical Perspectives (2015) and Morrissey: Fandom, Representations, Identities (2011).

Gran Eriksson is Professor of Media and Communication Studies, rebro University, Sweden. He writes in the areas of politics and media, and is also involved in projects concerned with television history and reality TV. His research is published in journals such as Text & Talk, Journalism, Critical Discourse Studies, International Journal of Press/Politics and Media and Culture and Society.

Laura Filardo-Llamas lectures in English at the University of Valladolid, Spain. Her main research areas is discourse analysis and conflict resolution, applied particularly to ethno-nationalist conflicts and domestic violence. She has also done research on the relation that can be established between music and society. Some of her publications can be found in Ethnopolitics, Peace and Conflict Studies, Critical Approaches to Discourse Analysis Across Disciplines (CADAAD) Journal and Critical Discourse Studies. She has recently co-edited the volume Space, Time and Evaluation in Ideological Discourse, which is based on a special issue of Critical Discourse Studies.

Theo van Leeuwen is Emeritus Professor at the University of Technology, Sydney, and Professor of Language and Communication at the University of Southern Denmark. He has published widely on critical discourse analysis, multimodality, social semiotics and visual semiotics. His books include Reading Images:The Grammar of Visual Design (with Gunther Kress); Introducing Social Semiotics; Speech, Music, Sound; The Language of Colour and

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