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Sallyann Sheridan - Getting More Business: Use Proven Marketing Techniques and Get Business Coming to You (Small Business)

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    Getting More Business: Use Proven Marketing Techniques and Get Business Coming to You (Small Business)
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This practical guide aims to help the reader to save time and money by passing on techniques for getting more business.

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Page 1
Getting More Business Use Proven Marketing Techniques and Get Business Coming to You Small Business - image 2
Getting More Business
Page 2
Books to change your life and work.
Accessible, easy to read and easy to act on
other titles in the How To series include:
Making Direct Mail Work
Get great results from all your direct mail
Doing Business on the Internet
How to use the new technology to win a competitive edge
How To Do Your Own Advertising
The secrets of successful sales promotion
How To Do Your Own P.R.
Getting the right publicity for your organisation
Writing a Press Release
How to get the right kind of publicity and news coverage
The How To Series now contains
around 200 titles in the following categories:
Business & Management
Computer Basics
General Reference
Jobs & Careers
Living & Working Abroad
Personal Finance
Self-Development
Small Business
Student Handbooks
Successful Writing
Send for a free copy of the latest catalogue to:
How To Books
Customer Services Dept.
Plymbridge House, Estover Road
Plymouth PL6 7PZ, United Kingdom
Tel: 01752 202301 Fax: 01752 202331
http://www.howtobooks.co.uk
Page 3
Getting More Business
Use Proven Marketing Techniques and Get Business Coming to You
Sallyann Sheridan
How To Books
Page 4
Published by How To Books Ltd,
3 Newtec Place, Magdalen Road,
Oxford OX4 1RE, United Kingdom.
Tel: 01865 793806. Fax: 01865 248780.
email: info@howtobooks.co.uk
http://www.howtobooks.co.uk
Copyright 1999 Sallyann Sheridan
All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for purposes of review) without the express permission of the publisher in writing.
British Library Cataloguing in Publication Data.
A catalogue record for this book is available from
the British Library.
Cover design by Shireen Nathoo Design
Cover copy Sallyann Sheridan
Cover image PhotoDisc
Cartoons by Mike Flanagan
Produced for How To Books by Deer Park Productions
Typeset by PDQ Typesetting, Newcastle-under-Lyme, Staffs.
Printed and bound by Cromwell Press, Trowbridge, Wiltshire
NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. Laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements.
Page 5
Contents
Preface
7
1
Who are Your Customers and What Do They Buy?
9
Picture 3
Checking Your Product or Service
9
Picture 4
Who is Your Customer?
12
Picture 5
Gathering Customer Information
13
Picture 6
Choosing Marketing Methods
15
Picture 7
Staying Ahead
17
Picture 8
Key Points
19
2
AdvertisingWhere and What's Best?
20
Picture 9
What are Your Options?
20
Picture 10
What to Expect for Your Money
24
Picture 11
Selling Direct from the Page
26
Picture 12
Selling Via the Two-Step Process
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