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Paul Smith - Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale

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Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale: summary, description and annotation

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If youre serious about increasing your effectiveness as a communicator and looking to transform your sales results, Sell with a Story is for you. This book empowered and energized me, and I know it will do the same for you. -- Mike Weinberg, consultant, speaker, and author of New Sales. Simplified. and Sales Management. Simplified. Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story - Craft a compelling and memorable narrative - Incorporate challenge, conflict, and resolution - Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.

Paul Smith: author's other books


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AMACOM Books

Our Mission

We help you lead a more satisfying and successful life through books that drive professional and personal growth.

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We specialize in business books, but we also publish titles in health, fitness, parenting, and popular psychology, because you dont leave life behind when you go to the office.

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INDEX The index that appeared in the print version of this title was - photo 2

INDEX

The index that appeared in the print version of this title was intentionally - photo 3

The index that appeared in the print version of this title was intentionally removed from the eBook. Please use the search function on your eReading device for terms of interest. For your reference, the terms that appear in the print index are listed below

Abercrombie & Fitch

Accenture

accuracy

audience expectations of

litmus test for

precision vs.

action, recommended, see also transition out (lesson and action)

active voice

Adams, Kenn

Adventures in the Screen Trade (William Goldman)

aggression, in embellishing stories

air travel, see Iceland volcano story

All Marketers Are Liars (Seth Godin)

Amway

Anecdote

Anthony, Mitch

anti-stories

apologizing for storytelling

Apple Computer

appropriateness, of emotion in story

Ariba

Powers desire to work at

surprise in story of

Aristotle

Armstrong, Sir Robert

asking for the sale, see closing the sale

asking questions, to elicit stories from buyers

ATM in Las Vegas story

conflict in

context in

emotion in

recommended action in

using Story Structure Template for

Attacking Faulty Reasoning (T. Edward Damer)

authenticity, details for

Backroads story

context of

as founding story

length of

structure of

as whats worked well in the past story

being remembered, as reason for storytelling

bfinance

BizLibrary

Blair, Steve

Blake, Barry

body language

Bosworth, Michael

Bounty paper towels

Bowser, Mark, see also These are not my pants! story

brain

emotion centers of the

speaking to decision-making part of

Bransford, John

breakups, coaching

Bruner, Jerome

buddy system

Burton, Quave

Business Storytelling for Dummies (Karen Dietz and Lori Silverman)

buyers

out-of-office time with

stories to help relax

stories wanted by

telling your stories to

buyers stories

tactics for eliciting

types of

value of hearing

Callahan, Shawn

Campbell, Joseph

Carnegie, Andrew

case studies, see Story Clinic

catalyst, see challenge

challenge

in discovery journey stories

relevant

in stories

Childrens Hospital (location not given)

Childrens Hospital (Los Angeles)

choosing stories, see selecting stories

Christy Demetrakis

Cialdini, Robert

Circle of the 9 Muses (David Hutchens)

Clagett, Becky

Clancy, Tom

client conferences, as source of stories

closed-ended questions

closing the sale

after an emotional story

arming sponsor with a story for

and coaching breakups

creating sense of urgency in

stories used after

coaching the breakup

company

canned background information on

stories about going to bat for customer with

stories about your

company website, as source of stories

competitors, stories about differences from

complication, see challenge

conferences, as source of stories

conflict

conflict-resolution structure

connection, degrees of

contagious, stories as

contests

context

in discovery journey stories

missing pieces of

skipping one element of, for surprise

unnecessary details of

what main character wants in

where and when in

who main character is in

context-shifting

Costco Wholesale

crafting stories

challenge in

conflict in

context in

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