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Matthew Record - Taking Up a Franchise (Small Business)

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    Taking Up a Franchise (Small Business)
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This guide offers detailed and practical advice and information about how to find, finance, buy and run a successful franchise.

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Page 1
Taking Up a Franchise Small Business - image 2
Taking Up a Franchise
Page 2
Books to change your life and work.
Accessible, easy to read and easy to act on
Other titles in the How To series include:
Making Direct Mail Work
Get great results from all your direct mail
Setting up a Limited Company
How to form and operate a company as a director and shareholder
Starting a Business From Home
All the ideas and advice you need to run a profitable venture
Dealing With Your Bank
How to assert yourself as a paying customer
Paying Less Tax
How to keep more of your money for saving or investing
The How To Series now contains
around 200 titles in the following categories:
Business & Management
Computer Basics
General Reference
Jobs & Careers
Living & Working Abroad
Personal Finance
Self-Development
Small Business
Student Handbooks
Successful Writing
Send for a free copy of the latest catalogue to:
How To Books
Customer Services Dept.
Plymbridge House, Estover Road
Plymouth PL6 7PZ, United Kingdom
Tel: 01752 202301 Fax: 01752 202331
http://www.howtobooks.co.uk
Page 3
Taking up a Franchise
How to buy a franchise and make a success of it
Matthew Record
How To Books
Page 4
Published by How To Books Ltd, 3 Newtec Place,
Magdalen Road, Oxford OX4 1RE. United Kingdom.
Tel: (01865) 793806. Fax: (01865) 248780.
email: info@howtobooks.co.uk
http://www.howtobooks.co.uk
All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for purposes of review) without the express permission of the publisher in writing.
Copyright 1999 Matthew Record
British Library Cataloguing in Publication Data.
A catalogue record for this book is available from the British Library.
Edited by Barbara Massam
Cartoons by Mike Flanagan
Cover design by Shireen Nathoo Design
Cover image PhotoDisc
Produced for How To Books by Deer Park Productions
Typeset by PDQ Typesetting, Newcastle-under-Lyme, Staffs.
Printed and bound by Cromwell Press, Trowbridge, Wiltshire
NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. Laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements.
Page 5
Contents
List of illustrations
8
Preface
9
1
Defining franchising
11
Picture 3
Introducing franchising
11
Picture 4
Understanding the types of franchise
12
Picture 5
Exploring franchise potential
14
Picture 6
Describing the advantages
16
Picture 7
Exploring the disadvantages
18
Picture 8
Case studies
19
Picture 9
Action points
20
2
Assessing yourself
21
Picture 10
Being honest with yourself
21
Picture 11
Describing your background
22
Picture 12
Utilising your skills
23
Picture 13
Addressing your financial status
25
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