John Leverence - And the Winner Is...: Using Awards Programs to Promote Your Company and Encourage Your Employees

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title	:	And the Winner Is-- : Using Awards Programs to Promote Your Company and Encourage Your Employees
author	:	Leverence, John.
publisher	:	Silver Lake Publishing
isbn10 | asin	:	1563431475
print isbn13	:	9781563431470
ebook isbn13	:	9780585034683
language	:	English
subject	Incentive awards, Incentives in industry, Employee motivation.
publication date	:	1997
lcc	:	HD62.15.L47 1997eb
ddc	:	658.3142
subject	:	Incentive awards, Incentives in industry, Employee motivation.

Page i And the Winner Is ... Using Awards Programs to Promote Your Company and Encourage Your Employees John Leverence Merritt Publishing Santa Monica, California

Page ii And the Winner Is ... Using Awards Programs to Promote Your Company and Encourage Your Employees First Edition, 1997 Copyright 1997 by John Leverence Merritt Publishing 401 Wilshire Boulevard, Suite 800 Santa Monica, CA 90401 (800) 638-7597 (310) 450-7234 All rights reserved. No part of this book may be reproduced, stored in a retrieval system or transcribed in any form or by any means (electronic, mechanical, photocopy, recording or otherwise) without the prior written permission of Merritt Publishing. Library of Congress Catalog Number: 96-075912 Leverence, John And the Winner Is ... Using Awards Programs to Promote Your Company and Encourage Your Employees Includes index. Pages: 328 ISBN 1-56343-147-5 Printed in the United States of America.

Page iii FOR JULIE

Page iv The irony of the Information Age is that it has given new respectability to uninformed opinion. John Lawton cited by Michael Crichton, Airframe

Page v Acknowledgments This book began 15 years ago, as shop talk with my wife about her work as the awards director for the Grammys and mine at the Emmys. Between the two of us, we administered 50 percent of the most important entertainment competitions in the United Statesthe other half being the Tonys and the Oscarsbut we didn't have any "how to" references, other than the Grammy and Emmy rules and procedures, the training we got from our association colleagues at the Recording and Television Academies, and the hard knock school of day-to-day trial and error. "Someone really ought to write a book about this stuff," Margaret said. "So why don't you?" I hemmed and hawed for a decade, and finally started jotting down notes. When I met Merritt Publishing's CEO, Jan King, while we were both doing volunteer work for a charity fund-raiserthe Sports Legends Awards show that is detailed in this bookI pitched her my idea for a book about awards administration. She and Merritt editor Jim Walsh suggested that I expand it beyond a "guided tour behind the scenes at the Emmys" to a "brass-tacks how-to" for the ''poor devils" at companies and associations who are "compelled by vague threats" to "handle" the awards.

Page vi As Cynthia Chaillie, Merritt's marketing director told me, "When you signed up to administer the Emmy contest, you made a career choice. For better or for worse, whatever you got, you asked for it. But most of the tens of thousands of people who run their companies' awards programs got the job dumped in their laps because nobody else understood, cared about or wanted it." Said Merritt editor Sue Elliott-Sink, "If you're going to write a book about awards administration, write it for them." Although the dedication page of this book says it is for my daughter, Julie, the only reason she is going to read it is because I'm her dad, and she knows there will be a quiz. The book is really meant to be productive reading and reference for those "poor devils" whose human resources, public relations, business, communications or similar education and training never taught them how to break a tie in a ratings-score judging system, the relative appropriateness of narrow- and broad-based electorates, the eight most common eligibility restrictions and all the other awards "stuff" they need to know in order to increase the value of their awards programs. Finally, I am most appreciative for the help and encouragement of my mentors and colleagues, among them my first executive director at the Television Academy, Tricia McLeod Robin; my current E.D., Dr. James L. Loper; Emmy Awards administrators Julie Shore, Barbara Chase and Louise Danton; and the indispensable awards counselors, Hank Rieger, Dixon Dern and George Sunga.

Page vii Table of Contents Part 1 Why Awards Are Good Business Chapter 1 The Power of Awards 5 How Awards Can Make a Difference What Awards Can Do for Your Business Awards of All Kinds Recognizing Excellence

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