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Jennings - Think big, act small : how americas best performing companies keep the start-up spirit alive

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Jennings Think big, act small : how americas best performing companies keep the start-up spirit alive
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Tradition says there are three ways to grow a companys profits: Fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if theres a better waya way that nine amazingly profitable and well-run companies are already embracing Jason Jennings and his research team screened more than 100,000 American companies to find nine that rarely end up on magazine covers, yet have increased revenues and profits by ten percent or more for ten consecutive years. Then they interviewed the leaders, workers, and customers of these quiet superstars to find the secrets of their astoundingly consistent and profitable growth. What they have in common is a culturea communitybased on a shockingly simple precept: Think big, but act small. It works for retailers like PETCO, Cabelas, and OReilly Automotive, manufacturers like Medline Industries, service companies like Sonic Drive-In, private educational companies like Strayer, industrial giants like Koch Enterprises, and software companies like SAS. These companies think big ideas about solving customers problems, making better products, and creating value. And yet they never stop acting like start-upsstaying humble, treating every employee like the owner, and teaching managers to get their hands dirty. Jennings and his researchers have updated this book with new stories and insights about why these companies continue to thrivethrough the economic downturnand have now increased revenues and profits for fifteen consecutive years. Any company, no matter the size or industry, can benefit from following their examples. Read more...
Abstract: Tradition says there are three ways to grow a companys profits: Fire up the sales team with empty promises, cut costs and downsize, or cook the books. But what if theres a better waya way that nine amazingly profitable and well-run companies are already embracing Jason Jennings and his research team screened more than 100,000 American companies to find nine that rarely end up on magazine covers, yet have increased revenues and profits by ten percent or more for ten consecutive years. Then they interviewed the leaders, workers, and customers of these quiet superstars to find the secrets of their astoundingly consistent and profitable growth. What they have in common is a culturea communitybased on a shockingly simple precept: Think big, but act small. It works for retailers like PETCO, Cabelas, and OReilly Automotive, manufacturers like Medline Industries, service companies like Sonic Drive-In, private educational companies like Strayer, industrial giants like Koch Enterprises, and software companies like SAS. These companies think big ideas about solving customers problems, making better products, and creating value. And yet they never stop acting like start-upsstaying humble, treating every employee like the owner, and teaching managers to get their hands dirty. Jennings and his researchers have updated this book with new stories and insights about why these companies continue to thrivethrough the economic downturnand have now increased revenues and profits for fifteen consecutive years. Any company, no matter the size or industry, can benefit from following their examples

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ACKNOWLEDGMENTS
A research and writing effort this immense required the cooperation and assistance of more than one hundred people. I am grateful to everyone who agreed to participate.
Theres nobody better in the world of business publishing than Adrian Zackheim; this is my third book with him. The team he has assembled at Portfolio, the imprint he founded at Penguin Group USA, is the best in publishing, and I offer my sincere gratitude to editor Megan Casey; Will Weisser, head of sales and marketing; Allison Sweet, publicist; and Noirin Lucas, copy editor. I hope there will be many more books with this bright, hardworking, and diligent team. Special thanks to my agent Alan Nevins with The Firm, Beverly Hills, California.
The Companies
The people at the companies written about in the book went beyond the call of duty in being available to us, hosting us in their cities, and always providing us with accurate information and access to company personnel. Well always hold many fond memories of each of them.
Cabelas: Dennis Highby, CEO; David Roehr, executive vice president, Cabelas and CEO of Cabelas Worlds Foremost Bank; Mike Callahan, senior vice president of retail and marketing; Brian Linneman, chief operating officer; Sean Baker, director of accounting; Joe Arterburn, corporate communications manager; Kellie Mowery, corporate communications assistant; Karen Kennedy, executive administrative assistant; Attorney Lyneth Rhoten, Koley Jessen P.C., Omaha, Nebraska; Greg Talamanatez, manager of Cabelas Sidney, Nebraska, store.

Dot Foods: Pat Tracy, CEO; John Tracy, president; Bill Metzinger, chief financial officer; Ryan Tracy, son of Pat Tracy.

Koch Industries: Charles G. Koch, CEO; David Koch, EVP; Mary Beth Jarvis, communications director; Dick Anderson, director, Market Based Management; Rod Learned, internal communication director; John Pittenger, senior vice president, corporate strategy; Patti Parker, communications coordinator; Kay Spence, Charles Kochs assistant.

Medline Industries: Charlie Mills, CEO; Andy Mills, CFO; John Marks, director of corporate communications.

OReilly Automotive: David OReilly, CEO; Tricia Headley, VP of corporate services and corporate secretary; Michele Richardson, investor relations coordinator; Jim Batten, chief financial officer.

PETCO: Brian Devine, executive chairman; James (Jim) Myers, CEO; Bruce Hall, president and COO; Brian Shaw, director of strategic development; Fran Lilyea, Brian Devines assistant.

SAS Institute: Jim Goodnight, CEO; Kelly L. Ross, VP, U.S. commercial sales; Keith V. Collins, senior VP and chief technology officer; Diane Lennox, manager, third-party validation, corporate communications; Marti S. Dominick, corporate affairs program manager; Mette Bak Scheel, SAS Denmark; Pamela Meek, director of public relations.

Sonic Drive-In: Cliff Hudson, CEO; Pattye Moore, board member, internal consultant and former president; Scott McLain, president, former CFO; Andy Ernsting, account supervisor, Barkley Evergreen Partners, Kansas City, Missouri; Terry Harryman, controller (franchisees); Buddy McClain, reigning operator of the year, Jackson, Mississippi; Chuck Harrison, largest Sonic franchisee; Karen Toepfer, Chuck Harrisons assistant; Bobby Merritt, longtime franchisee, Las Cruces, New Mexico; Barbie Stammer, former carhop and now president of Merritts operations; Gus Morris, franchisee; Joe Zacher, multistate franchisee and former carhop for founders Troy Smith and Charlie Pappe; Ronnie Solberg, franchisee; John Winterringer, second-generation operator based in Shawnee, Oklahoma.

Strayer Education: Robert Silberman, CEO; Ron Bailey, former CEO; Michelle Wooten, training coordinator; Holly Yocum, Robert Silbermans assistant; Sonya Ulder, VP corporate communications.
Our Readers
When we started the project we identified a group of eleven people with very diverse backgrounds whom we asked to serve as evaluators and readers as we made our way through the project. Their insightful thoughts and comments were exceedingly helpful and kept us on track. This group included men and women from across the country in a range of occupations: Chris Fadeff, Boston College student; Mark Thompson, former Charles Schwab VP, and currently host of Leaders of the New Century for Network Public Broadcasting International; David Donahue, associate dean of Library and Information Sciences, Middlebury College; Jane Hennessy, senior vice president of Wells Fargo Bank; Chuck Adams, business consultant and former CFO, Omni Hotels; Mike Flaherty, business consultant; Mark Glickman, CPA, San Anselmo, California; Patrick Regan, retired portfolio manager who now grows grapes in Sonoma; Michael Regan, New York-based equity analyst; Joseph Hudelson, author and educator, Archbishop Mitty High School; Patrick Weston, attorney, Bingham McCutchen LLP.
But Not Least!
Special thanks to Ashley Bryan, president, Safety Organization for Schools, for aesthetic expertise and boundless patience; David Pitonyak, PhD, author of The Importance of Belonging; Irene Walters of the Houston Genealogy Library; George Staubli (the there-will-be-no-excuses guy on the project); Mark Powell of Casto Travel for coordinating all our travel arrangements; trainer Jeff Marth at the Bay Club Marin for keeping me healthy and fit; Bill Deane for keeping the laptops, computers, and handheld devices working; Lisa Knoll of Factset Research Systems; our friends at KGWN television in Cheyenne, Wyoming, for the studio tour and unexpected interview; Karen DeLise and Kat Sovyak of the Word Gallery for their exemplary work on thousands of pages of transcription. As usual, Bruce Ritter, investment counselor in San Rafael, California, was always available to help us ferret out financial information, find whatever we needed at a moments notice, and serve as general skeptic, questioner, and helpmate.
LESS IS MORE
HOW GREAT COMPANIES USE PRODUCTIVITY
AS A COMPETITIVE TOOL IN BUSINESS
by Jason Jennings

This bestseller was the first book published by Portfolio, a new imprint of Penguin Group USA, in December 2002.
The book identifies the most productive companies on the planet based on the criteria of revenue, cash flow, return on invested capital, and return on equity per employee per year.
The companies written about in the book include: Nucor Steel, World Savings, Yellow Transportation, IKEA, Lantec (a manufacturing company in Louisville, Kentucky), SRC Holdings in Springfield, Missouri, The Warehouse (a New Zealand and Australian chain of discount stores), and Ryanair, Europes largest discount airline.
Key Findings
FOCUS
Productive companies all have a big objective.
The culture is the strategy.
STREAMLINE
Tell the truth.
Simplify everything.
Get rid of the wrong managers and execs fast.
Forget mass layoffs.
WTGBRFDT?
Know the real financial drivers.
Systematize everything.
Seek continuous improvement.
Rationalize compensation.
DIGITIZE
The plug-in myth.
Technology does not create a competitive advantage.
MOTIVATE
Keep everyone on the same page.
People are naturally motivated, so remove barriers of frustration.
EMBODY
A lean spirit
Leadership traits:
long-term focus
embrace simplicity
high moral fiber
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