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Matthew J. Pustz - Comic Book Culture: Fanboys and True Believers (Studies in Popular Culture)

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    Comic Book Culture: Fanboys and True Believers (Studies in Popular Culture)
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What are super-devoted fans of comic books really like? What draws them together and energizes their zeal? What do the denizens of this pop-culture world have in common? This book provides good answers as it scrutinizes the fans whose profiles can be traced at their conventions, in pages of fanzines, on websites, in chat-rooms, on electronic bulletin boards, and before the racks in comic-book stores. They are a singular breed, and an absorbing interest in comic books (sometimes life-consuming) unites them. Studies have shows that the clustering, die-hard disciples of Star Trek have produced a unique culture. The same can be said of American enthusiasts of comic books. These aficionados range from the stereotypical fanboy who revels in the minute details of mainstream superhero titles like X-Men to the more discriminating (and downright snobbish) reader of idiosyncratic alternative comics like Eightball. Literate comics like Watchman, Radioactive Man, and Peepshow demand a knowledgeable audience and reward members of the culture for their expertise while tending to allienate those outside. This book shows how the degree of comics literacy determines a fans place in the culture and how the most sophisticated share the nuanced history of the format. Although their interaction is filled with conflicts, all groups share an intense love for the medium. But whether one is a Fanboy or a True Believer, the preferred hangout is the specialty store. Here, as they talk shop, the culture proliferates. They debate among themselves, spread news about the industry, arrange trades, discuss collectibles, and attach themselves to their particular mainstream. With history, interviews, and textual analysis Comic Book Culture: Fanboys and True Believers examines the varied reading communities absorbed by the veneration of the comics and demonstrates how each functions in the ever-broadening culture. Matthew J. Pustz is an adjunct professor of American studies at the University of Iowa

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title Comic Book Culture Fanboys and True Believers Studies in Popular - photo 1

title:Comic Book Culture : Fanboys and True Believers Studies in Popular Culture (Jackson, Miss.)
author:Pustz, Matthew.
publisher:University Press of Mississippi
isbn10 | asin:1578062012
print isbn13:9781578062010
ebook isbn13:9780585180120
language:English
subjectComic books, strips, etc.--United States--History and criticism, Books and reading--United States--History--20th century, Comic book fans--United States--History--20th century, Popular culture--United States--History--20th century.
publication date:1999
lcc:PN6725.P87 1999eb
ddc:741.5/973/0904
subject:Comic books, strips, etc.--United States--History and criticism, Books and reading--United States--History--20th century, Comic book fans--United States--History--20th century, Popular culture--United States--History--20th century.
Page i
Comic Book Culture
Fanboys and True Believers
Page ii
Studies in Popular Culture
M. Thomas Inge, General Editor
Page iii
Comic Book Culture
Fanboys and True Believers
Matthew Pustz
Page iv wwwupressstatemsus Copyright 1999 by the University Press - photo 2
Page iv
www.upress.state.ms.us
Copyright 1999 by the University Press of Mississippi
All rights reserved
Printed in Canada
07 06 05 04 03 02 01 00 99 4 3 2 1
Picture 3
Library of Congress Cataloging-in-Publication Data
Pustz, Matthew J., 1968
Comic book culture : fanboys and true believers / Matthew J.
Pustz.
p. cm. (Studies in popular culture)
Includes bibliographical references and index.
ISBN 1-57806-200-4 (cloth : alk. paper). ISBN 1-57806-201-2
(pbk. : alk. paper)
1. Comic books, strips, etc. United States History and
criticism. 2. Books and readingUnited StatesHistory20th
century. 3. Comic book fansUnited StatesHistory20th
century. 4. Popular cultureUnited StatesHistory20th century.
I. Title.Picture 4II. Series: Studies in popular culture (Jackson, Miss.)
PN6725.P87 1999
741.5'973'0904 dc21 99-31140
CIP
British Library Cataloging-in-Publication Data available
Page v
To Mom and Dad, for giving me the inspiration to start this project.
And to Jen, for giving me the inspiration to finish.
Page vii
Contents
Introduction
ix
1. Discovering Comic Book Culture
3
2. EC Fan-Addicts and Marvel Zombies: Historical Comic Book-Reading Communities
26
3. From Speculators to Snobs: The Spectrum of Contemporary Comic Book Readers
66
4. Comics Literacy: Creating Culture through Content
110
5. From Comicons to Web Pages: The Origins of Comic Book Culture
157
6. Conclusion: Creating Comic Book Culture
199
Notes
215
Bibliography
221
Index
235

Page ix
Introduction
American cultural diversity comes from more than just race and ethnicity. It is also born out of groups of people whose expressive lives center on particular interests or activities. Being involved in a culture based on popular media is central to the lives of many Americans, allowing them to identify themselves as fans. Like the media fans described by Henry Jenkins in Textual Poachers: Television Fans and Participatory Culture, American comic book readers and fans have also created a distinctive culture with its own language, knowledge, and practicesall based on their favorite texts. Most Americans may not be familiar with this comic book culture, but it is well known to those participating in it and to those creating the texts for it. As a result, depictions of fans and other comic book readers are common in the comics themselves.
One recent example accurately captures the idea that this group of people constitutes a unique culture. In Simpsons Comics #39, Homer and the Comic Book Guy, owner of Springfield's comic book shop, are put on trial for possessing and selling obscene comic books. Acting on behalf of himself and Homer, the Comic Book Guy's opening statement, filled with references to comics and science fiction films, so confuses the jury that the court needs a group of fans to translate. This situation gives Bart an idea for a defense. The next day, he takes over as the pair's lawyer and begins by telling the jury that he's a comic book reader. The translators are comic book readers, he explains, and so are Homer and the shop owner. But the members of the jury are not. "Did any of you even know comic books were still published when you became jurors? Have any of you been into a comic book store? Members of the jury, do you even know who ol' Bolthead is? How about Abin-Sur? Brother Voodoo?" he asks.
The point, Bart explains, turning to the judge, is that none of the jury are peers of the defendants. "They are not comic geeks. They aren't even sci-fi fans. They, your honor, are bland civilians!" His argument convinces the judge to fill the jury with members of the local fan community, pimple-faced young men and women with comic book slogans on their colorful T-shirts. The jury eventually finds the two men innocent of obscenity charges but guilty of other crimes, including "cover crinkling, price gouging, using
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