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Tommy Mottola - A New America

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Tommy Mottola A New America
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A New America: summary, description and annotation

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How Music Reshaped the Culture and Future of a Nation and Redefined My LifeThe long-anticipated companion book to the groundbreaking HBO documentary The Latin Explosion by renowned music producer Tommy Mottola.
Legendary music mogul, entertainment impresario, and New York Times bestselling author Tommy Mottola explores and expounds on his lifelong love of Latin music, its influence on his life and career, and its ever-growing influence in America.
Tommy Mottola discovered a passion for Latin music when he was a small child on the streets of the Bronx, where he fell in love with the energy and rhythm of the legendary Tito Puente. It is a love he carries with him to this day.
In A New America, Mottola explores the societal and cultural impact the Latino community and its music has had on America by sharing behind-the-scenes stories from his own life and his connection to the Latin sound throughout the decadesfrom his initial fascination with Latin music, which started with Puente, to the mainstream success of Ritchie Valens, to the groove-laden guitar wizardry of Carlos Santana.
Along the way, Mottola reveals heartfelt accounts of his longtime collaboration and friendship with Gloria Estefan and her husband, Emilio, the meteoric rise and tragic end of Selena, and his orchestration of the Latin Explosion of the 1990s, which launched megastars such as Marc Anthony, Ricky Martin, Shakira, and Jennifer Lopez.
But A New America is more than a story about music and musicians. It is the story of a culture that continues to grow and influence America in all its aspects and an irresistible sound that continues to move and inspire the nation.

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CELEBRA

Published by Berkley

An imprint of Penguin Random House LLC

375 Hudson Street, New York, New York 10014

A New America - image 3

Copyright 2016 by Thomas D. Mottola

Penguin Random House supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin Random House to continue to publish books for every reader.

New American Library and the NAL colophon are registered trademarks of Penguin Random House LLC.

LIBRARY OF CON GRESS CATALOGING-IN- PUBLICATION DATA:

Names: Mottola, Tommy, author.

Title: A new America: how music reshaped the culture and future of a nation and redefined my life/Tommy Mottola.

Description: New York : New American Library, 2016.

Identifiers: LCCN 2016022292 | ISBN 9780451467782 | 9780698143302 (ebook)

Subjects: LCSH: Mottola, Tommy. | Sound recording executives and producersUnited StatesBiography. | Popular musicUnited StatesHistory and criticism. | Hispanic AmericansMusicHistory and criticism. | MusicUnited StatesLatin American influences.

Classification: LCC ML429.M787 A3 2016 | DDC 781.64092 [B]dc23

LC record available at https://lccn.loc.gov/2016022292

First Edition: November 2016

Jacket photograph of live concert night stage with light by ilbusca/Getty Images

Jacket design by Steve Meditz

Penguin is committed to publishing works of quality and integrity. In that spirit, we are proud to offer this book to our readers; however the story, the experiences and the words are the authors alone.

Version_1

To my wife,
Thalia,
the love and the light of my life

CONTENTS
PROLOGUE
Follow the Music

This book has probably been building inside me ever since I was stopped cold at the age of three by the music of Tito Puente coming from radios on the streets of the Bronx.

But it wasnt until a few decades later that I really started to pay attention to the unfolding story thats at the heart of A New Americaand the basis for The Latin Explosion, the HBO documentary that I produced in 2015. The turning point in my awareness came in the wake of a conversation with Gloria Estefan that took place back in 1992, about four years after I took over at Sony Music.

Gloria and I want to talk to you about the next album, her husband, Emilio, had announced on the phone one day in his rich Cuban accent. Without much more of an explanation, he asked me to come to Miami so that we could discuss everything in person.

The Estefans were already family to meespecially after the eventful four years wed shared since Id come on board as president at Sony. Prior to that time, my journey in the music industry had taken me from my first career as an artist/musician to learning the ropes of music publishing to making a name for myself as a manager for such acts as Hall and Oates, John Mellencamp, and Carly Simon. As it happened, one of the first pieces of business to cross my desk at Sony had been the pending release of a new Gloria Estefan album. Up until then, Gloria and Emilio and their band had performed and recorded as the Miami Sound Machine. This new release, however, would be the first to feature Glorias name out front and had the potential, in my view, to truly position her as the next global superstar. But after reviewing the album cover and all the other marketing elements, I came to the conclusion that we needed to develop a much stronger campaign. So I stopped the release in its tracks to revamp everything.

Instead of being upset, Gloria and Emilio were thrilled to have someone at the label who cared and understood what they were all aboutand who was willing to reach into the deep pockets of the corporation to boost them to the next level. There may have been some initial resistance at the company to the money I budgeted for marketing the album, but nobody complained when Cuts Both Ways went on to exceed everybodys highest hopesselling many millions of copies worldwide.

Then, in March 1990, while they were on tour for the album, came the terrible accident on a snowy interstate in Pennsylvania when a tractor-trailer plowed into the Estefans tour bus, hurling Gloria off a couch inside where shed been sleeping. After she was lifted out through the smashed windshield, the word was that she might end up a paraplegic. Emilios first call to me was to say she was going to have surgery the next day. Instead, I was able to get them to hold off so we could locate the leading spine surgeons in New York City and have Gloria flown in on a medevac helicopter. During the four-hour operation that followed, surgeons inserted two eight-inch metal rods inside of her to align and fuse her vertebrae.

The public outpouring of support and prayers was incredible. Glorias determination throughout the brutal rehabilitation was superhuman. Less than a year after the accident, she returned to the stage at the American Music Awards to sing Coming Out of the Dark, the first single to be released from her next album, Into the Lightwhich kicked off an enormously successful tour that culminated with her unforgettable performance at the Super Bowl halftime show in Minneapolis.

And thats where we were when Emilio asked me to come to Miami and meet with him and Gloria in person to talk about what was to come next. Heres what I knew: Timing was everything. If ever there was a time to take Gloria completely over the top with her next move, it was right then. She could now release a pop album, attach it to a world tour, and easily double the sales of her last album.

But as I was about to hear loud and clear, Gloria and Emilio wanted to go in another direction. In those days, I spent so much time in Miami that instead of working from a hotel I actually rented a house on Star Island that belonged to the Estefanswhose main residence was nearby. To give you an idea of how close we were, later on I even built my own home next to theirs, which would be paradise found for me; that is, until I was no longer spending as much time in Miami and subsequently sold it to P. Diddy.

In the meantime, there I am in the backyard of this rented house on Star Island, having just arrived from New York and taking a few minutes to enjoy the lush tropical setting with a view of the bay and the Miami skyline beyond, when Emilio stops by to broach the subject of this new album. Its what theyve wanted to do for a whilean all-Spanish album release that honored their Cuban roots.

Now, of course, I got it. But anybody with experience in the industry would see how risky that could be. An unexpected turn could cut Glorias audience in half at precisely the time we were hoping to double it. Besides, Sony had never released a foreign-language album the way you would a pop album. On top of that, I knew just how many walls had to be smashed down to make an all-Spanish album successful. The only way to do itand not have extreme pushback at Sonywould be to release it after the next pop blockbuster album.

And thats what I say to Emilio, telling him, Listen, its a great idea. Well make that album soon. But you have to get her to make another pop album first. Then I point out how weve been rolling off these monster Top 40 hits. Emilio, it makes no sense to stop that momentum and drop a Spanish album now. We can do one and we should, but not as the very next album.

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