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Jennifer Frost - Hedda Hoppers Hollywood: Celebrity Gossip and American Conservatism

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Hedda Hoppers Hollywood: Celebrity Gossip and American Conservatism: summary, description and annotation

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Before Liz Smith and Perez Hilton became household names in the world of celebrity gossip, before Rush Limbaugh became the voice of conservatism, there was Hedda Hopper. In 1938, this 52-year-old struggling actress rose to fame and influence writing an incendiary gossip column, Hedda Hoppers Hollywood, that appeared in the Los Angeles Times and other newspapers throughout Hollywoods golden age. Often eviscerating moviemakers and stars, her column earned her a nasty reputation in the film industry while winning a legion of some 32 million fans, whose avid support established her as the voice of small-town America. Yet Hopper sought not only to build her career as a gossip columnist but also to push her agenda of staunch moral and political conservatism, using her column to argue against U.S. entry into World War II, uphold traditional views of sex and marriage, defend racist roles for African Americans, and enthusiastically support the Hollywood blacklist.
While usually dismissed as an eccentric crank, Jennifer Frost argues that Hopper has had a profound and lasting influence on popular and political culture and should be viewed as a pivotal popularizer of conservatism. The first book to explore Hoppers gossip career and the publics response to both her column and her politics, Hedda Hoppers Hollywood illustrates how the conservative gossip maven contributed mightily to the public understanding of film, while providing a platform for women to voice political views within a traditionally masculine public realm. Jennifer Frost builds the case that, as practiced by Hopper and her readers, Hollywood gossip shaped key developments in American movies and movie culture, newspaper journalism and conservative politics, along with the culture of gossip itself, all of which continue to play out today.
Read a review of the book from the Chronicle of Higher Education blog, Tenured Radical.

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Hedda Hoppers Hollywood

AMERICAN HISTORY AND CULTURE

General Editors: Neil Foley, Kevin Gaines, Martha Hodes, and Scott Sandage

Guess Whos Coming to Dinner Now? Multicultural Conservatism in America
Angela D. Dillard

One Nation Underground: A History of the Fallout Shelter
Kenneth D. Rose

The Body Electric: How Strange Machines Built the Modern America
Carolyn Thomas de la Pea

Black and Brown: African Americans and the Mexican Revolution, 19101920
Gerald Horne

Impossible to Hold: Women and Culture in the 1960s
Edited by Avital H. Bloch and Lauri Umansky

Provincetown: From Pilgrim Landing to Gay Resort
Karen Christel Krahulik

A Feeling of Belonging: Asian American Womens Public Culture, 19301960
Shirley Jennifer Lim

Newark: A History of Race, Rights, and Riots in America
Kevin Mumford

Childrens Nature: The Rise of the American Summer Camp
Leslie Paris

Raising Freedoms Child: Black Children and Visions of the Future after Slavery
Mary Niall Mitchell

Americas Forgotten Holiday: May Day and Nationalism, 18671960
Donna T. Haverty-Stacke

On the Make: Clerks and the Quest for Capital in Nineteenth-Century America
Brian P. Luskey

Hedda Hoppers Hollywood: Celebrity Gossip and American Conservatism
Jennifer Frost

Hedda Hopper at her office 702 Guaranty Building Hollywood Boulevard 1954 - photo 1

Hedda Hopper at her office, 702 Guaranty Building, Hollywood Boulevard, 1954. (Courtesy of the Academy of Motion Picture Arts and Sciences.)

Hedda Hoppers Hollywood

Celebrity Gossip and American Conservatism

Jennifer Frost

NEW YORK UNIVERSITY PRESS New York and London wwwnyupressorg 2011 by New York - photo 2

NEW YORK UNIVERSITY PRESS
New York and London
www.nyupress.org

2011 by New York University
All rights reserved

Portions of this book were previously published as Hedda Hopper,
Hollywood Gossip, and the Politics of Racial Representation in Film,
19461948, Journal of African American History 93 (Winter 2008), 3663.

Library of Congress Cataloging-in-Publication Data
Frost, Jennifer, 1961
Hedda Hoppers Hollywood : celebrity gossip and American conservatism/
Jennifer Frost.
p. cm. (American history and culture)
Includes bibliographical references and index.
ISBN 9780814728239 (cl : alk. paper) ISBN 9780814728246
(e-book : alk. paper)
1. Hopper, Hedda, 18901966. 2. Hopper, Hedda, 18901966Political and social views.
3. Gossip columnistsUnited StatesBiography. 4. Press and politicsUnited States
History20th century. 5. Motion picturesPolitical aspectsUnited States.
6. Motion picture industryCaliforniaLos AngelesHistory20th century.
7. ConservatismUnited StatesHistory20th century. I. Title.
PN4874.H64F76 2010
070.4499143092dc22
[B] 2010028042

New York University Press books are printed on acid-free paper,
and their binding materials are chosen for strength and durability.
We strive to use environmentally responsible suppliers and materials
to the greatest extent possible in publishing our books.

Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1

For my mother,
Ann B. Frost,
whothank goodnesswas nothing like Hedda Hopper,
either personally or politically

Contents

6 Representing Race in the Face of Civil Rights

Abbreviations

CBS

Columbia Broadcasting System

CFA

Committee for the First Amendment

CPUSA

Communist Party USA

CO

conscientious objector

CSU

Conference of Studio Unions

FBI

Federal Bureau of Investigation

HH

Hedda Hopper

HUAC

House Committee on Un-American Activities

IATSE

International Alliance of Theatrical Stage Employees

INS

Immigration and Naturalization Service

LAT

Los Angeles Times

MGM

Metro-Goldwyn-Mayer

MPA

Motion Picture Alliance for the Preservation of American Ideals

MPAA

Motion Picture Association of America

NAACP

National Association for the Advancement of Colored People

NBC

National Broadcasting Company

PCA

Production Code Administration

SAG

Screen Actors Guild

SDG

Screen Directors Guild

UN

United Nations

Acknowledgments

There are many people and institutions to thank, as this book has evolved over a long time, and colleagues, friends, and family members have contributed to my thinking and provided support along the way.

The project began at the University of WisconsinMadison, and so I need to thank the Department of History for a Special Travel Grant, which allowed me to undertake an initial research trip to explore available primary sources in Los Angeles. Jeanne Boydston, Paul Boyer, Nancy Isenberg, Earl Mulderink, and John Pettegrew in History provided guidance early on, and courses I took with Jackie Byars, John Fiske, and Stephen Vaughn in Communication Arts proved influential. Over the years, I also have benefited from presenting conference papers on this topic as part of panels organized with fellow Wisconsin graduate colleagues, including Ellen Baker, Andrea Friedman, Leisa Meyer, Laura McEnaney, and Kevin Smith. Most recently, Janet Davis offered helpful and timely advice.

I returned to this project while teaching in the Department of History at the University of Northern Colorado. With the strong support of my Department chair, Barry Rothaus, encouragement from colleagues Marshall Clough and Ron Edgerton in History and David Caldwell and Elena del Rio in English and Film Studies, and funding from a Faculty Research and Publications Board Grant, I completed much of the research. The staff and setting at the Margaret Herrick Library, Academy of Motion Picture Arts and Sciences, fostered my work in the Hedda Hopper papers, especially archivist Barbara Hall, who provided expert and generous guidance. The hospitality of friends Eftihia Danellis and Kathy Tatar and my sister, Millicent Frost, made this part of the process much easier and more enjoyable.

My move to the University of Auckland in New Zealand yielded a New Staff Research Grant, a University Research Fellowship, and Research and Study Leave to finish my research and write the manuscript. My Department headsBarry Reay, Jamie Belich, and Malcolm Campbellnot only endorsed this project but also the importance of balancing its completion with family life. The history subject librarian Philip Abela facilitated my access to crucial primary and secondary sources at just the right time, and graduate students Charlotte Burgess and Sam Finnemore, as well as my mom, Ann Frost, my sister, Millicent, and father-in-law, Denis Taillon, provided research support. My participation in a National Endowment for the Humanities summer institute on African American Civil Rights Struggles in the Twentieth Century, with Waldo Martin and Patricia Sullivan at the W. E. B. Du Bois Institute at Harvard University, furthered my thinking on racial representation and activism around film, and a Blaom Family Scholar-in-Residence Fellowship spurred my writing later on.

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