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Michael C. Keith - Talking Radio: An Oral History of American Radio in the Television Age

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Book:
Talking Radio: An Oral History of American Radio in the Television Age
Author:
Michael C Keith
Publisher:
Routledge
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Books / Non-fiction
Year:
2020
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TALKING RADIO

Also by Michael C. Keith

Waves of Rancor (with Robert Hilliard)

The Hidden Screen (with Robert Hilliard)

Voices in the Purple Haze

Signals in the Air Global Broadcasting Systems (with Robert Hilliard)

The Radio Station

The Broadcast Century (with Robert Hilliard)

Radio Programming

Selling Radio Direct

Broadcast Voice Performance

The Art and Science of Radio Production

Production in Format Radio

First published 2000 by M.E. Sharpe

Published 2015 by Routledge

2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN

711 Third Avenue, New York, NY 10017, USA

Routledge is an imprint of the Taylor & Francis Group, an informa business

No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.

Notices

No responsibility is assumed by the publisher for any injury and/or damage to persons or property as a matter of products liability, negligence or otherwise, or from any use of operation of any methods, products, instructions or ideas contained in the material herein.

Practitioners and researchers must always rely on their own experience and knowledge in evaluating and using any information, methods, compounds, or experiments described herein. In using such information or methods they should be mindful of their own safety and the safety of others, including parties for whom they have a professional responsibility.

Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.

Library of Congress-in-Publication Data

Talking radio: an oral history of American radio in the television age /

[edited by] Michael C. Keith.

p. cm.

Includes bibliographical references and index.

ISBN 0765603985 (alk. paper)

1. Radio broadcastingUnited StatesHistory. I. Keith, Michael C.

PN1991.2.T35 2000

384.54973dc21 9916230

CIP

ISBN 13: 9780765603982 (hbk)

To Norman CorwinPoet of air and waves

Radio introduced a new orality to American culture.

Susan J. Douglas

This is not a history per se of radioat least not in the traditional sense. It does not aim to be conventionally comprehensive, but it does seek to be inclusive in its own chatty way. The reader should regard it as a well-informed discussion about post-World War II radio by the people who were instrumental in making radio history from around 1945 until the present (albeit, with occasional pre-war flashbacks for the sake of illustration and comparison). What takes place between these covers amounts to an exchange of perspectives concerning the role that radio has played in our society and culture since the arrival of television displaced it as the object of our attention in those long-ago evenings of the recently bygone millennium.

Why focus just on the second phase of radios existence? The mediums golden age (ca. 19201950) has been the subject of numerous excellent retrospectives. There is an abundance of radio heyday studiesboth serious and sentimental. For those interested in works mostly of the former kind, authors like Michele Hilmes, Gerald Nachman, Christopher Sterling, Leonard Maltin, John Kinross, Susan Douglas, Robert Hilliard (with me), Erik Barnouw, Tom Lewis, John Dunning, and J. Fred MacDonald do a very thorough and commendable job. So the ground has been covered well enough without my attempting to cover it again in this volume. (Incidentally, most of those authors just cited are contributors to this book.)

Talking Radio is an informal and intimate post-heyday review of radiowherein nearly one hundred voices engage in a thoughtful and often provocative dialogue. Most of the participants in this colloquy have significant backgrounds in the aural medium and therefore are able to provide the reader with unique first-hand accounts of the central events and themes surrounding the evolution of radio since its gallant service in World War II.

Prominent, often legendary (over two dozen broadcast hall-of-famers), personalities, authors, scholars, and industry figures share their insiders views and perspectives and provide a fresh and illuminating angle on a truly fascinating subject, especially for anyone interested in the interplay between mass media forms and their intended audiences and markets.

In all, there are twenty-four chapters (exchanges, if you will) on subjects of wide-ranging significance concerning radio following its initial incarnation as the nations foremost home entertainment and information medium. Not all contributors celebrate the remaking of radio. In fact, there is much said in these pages to suggest that the medium has failed society since radio was forced to reinvent itself over half a century ago.

However, powerful evidence offered in these same pages indicates that radio has continued to serve its constituents with passion and brilliance to this very day.

Tune in and judge for yourself.

It has long been my hope and desire to engage as many legendary and prominent radio spokespeople as possible in the telling of the story of the audio medium after the fateful arrival of television. To that end, in spring 1998 (and truth be known, many years before), I began the task of sourcing and communicating with countless dozens of individuals who I felt could contribute unique and valuable insights and perspectives to this account. It goes without saying that those whose names appear in these pages represent but a fraction of the mediums eminent experts and professionals, but it is the authors opinion that it is a very formidable fraction indeed. It is to the one hundred voices recorded between these covers, as well as my family and friends and the ever sensitive and insightful staff at M.E. Sharpeforemost among this stalwart cadre, Peter Coveneythat this book is also dedicated.

Cast of Contributors

Steve Allen	Entertainer, author, and composer
Dave Archard	Deejay and advertising agency executive
LeRoy Bannerman	Academic, author, and biographer
Erik Barnouw	Historian, author, and dramatist
Marvin Bensman	Academic and industry expert
Peggy Berryhill	Producer, writer, and performer
Ed Bliss	News editor, producer, and writer
True Boardman	Entertainer and actor
Pierre Bouvard	Ratings company executive
Ray Bradbury	Novelist, essayist, and screenwriter
Frank Bresee	Entertainer and historian

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